Footage Project

What Footage Project does

Footage Foundation (operating publicly as Footage Project) is a 501(c)(3) global feminist research and action organization founded in 2009 by five women PhD colleagues at Cambridge University. Headquartered at 33 Irving Place, New York, with a 2025-established subsidiary, Footage France, the organization designs and delivers trauma-informed, participatory feminist research interventions addressing gender-based violence, forced displacement, and inequities for women, gender-expansive, LGBTQIA+, and refugee populations across 12 countries on four continents.

The product portfolio centers on Girl-talk-Girl, described as the largest digital storytelling platform globally connecting young women on gender-based violence; FemSMS, a trauma-informed SMS service launched in May 2022 during the Russian invasion of Ukraine to deliver vetted information on trafficking, health, and safety to women and LGBTQIA+ people in conflict zones; the "What Would You Say to Her?" community response campaign; the "Voices of Resilience" YouTube video series documenting Ukrainian women's war experiences; the Her{connect}Her program amplifying displaced young women's voices; and the footnotes¹ blog. Underlying methodology combines participatory, arts-based, narrative methods with human-centered design rather than AI/ML systems.

Revenue is diversified across three streams: tax-deductible individual donations and foundation grants via the 501(c)(3) website, U.S. government institutional funding (12 cumulative U.S. Department of State Public Diplomacy awards plus country-specific embassy grants such as the U.S. Embassy in the Kyrgyz Republic), and on-demand branded merchandise ($4-$44). The organization reports 96% program efficiency (the share of each dollar reaching interventions). A related social-impact consultancy, FootageLab+, sits alongside Footage Foundation and Footage France under the integrated Footage Lab structure. The organization is led by Co-Founder and Executive Director Dr. Kristen Ali Eglinton.

Name

Footage Project

Legal name

Footage Foundation, Inc.

Website

https://footageyouth.org

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Footage Foundation (Footage Project) is a 501(c)(3) global feminist research organization founded in 2009 by Cambridge University PhDs, delivering trauma-informed, participatory interventions on gender-based violence and forced displacement for women, LGBTQIA+, and displaced populations across 12 countries.

Ownership category

akta.pro rank

Product category

Feminist Research and Humanitarian Services

NAICS

Research and Development in the Social Sciences and Humanities (54172)

akta.pro primary industry

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)

akta.pro secondary industries

Gender Equality & Women’s Empowerment (BPAGABAF), Gender Equality & Women’s Rights (BPADAGAF), Gender Equality & Women’s Rights Advocacy (BPAGAFAD), Gender Equality, Inclusion & Social Protection Programs (BPADABAK)

Keywords

• Feminist research interventions
• Gender-based violence programs
• Trauma-informed humanitarian support
• Displacement refugee services
• Women empowerment advocacy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, Footage primarily relies on donations from individuals, foundations, and institutional funders. The organization maintains 96% program efficiency, meaning 96% of every dollar reaches interventions directly.
2. Institutional Grants and Public Diplomacy Funding: Funding from government sources including U.S. State Department Public Diplomacy programs and U.S. Embassy partnerships. The organization has received 12 Public Diplomacy awards and funded programs in multiple countries.
3. Merchandise Sales: Sale of branded merchandise including organic totes, caps, t-shirts, and stickers. Products are made on demand to reduce overproduction.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Footage Project designs and delivers feminist research interventions addressing gender-based violence, forced displacement, and inequities. Its core offerings are the Girl-talk-Girl digital storytelling platform and the FemSMS trauma-informed SMS service, complemented by advocacy campaigns, video storytelling series, and participatory programs co-designed with women, gender-expansive, LGBTQIA+, and displaced communities across 12 countries.

Product overview

Footage Project is a global feminist research and action organization offering a portfolio of interconnected programs and platforms rather than a unified SaaS product. The core offering centers on Girl-talk-Girl, the largest digital storytelling platform for young women globally on gender-based violence, paired with FemSMS, a trauma-informed SMS intervention providing compassionate messaging to women in crisis zones (primarily Ukraine). These are supported by advocacy campaigns including 'What Would You Say to Her?' and 'Voices of Resilience' video series. The organizational structure includes Footage Foundation (US 501(c)(3)), Footage France (EU nonprofit hub), and FootageLab+ (social impact consultancy), unified under Footage Lab. Additional offerings include the footnotes¹ blog, a refugee report series, and branded merchandise through the Footage Store. The organization operates across 4 continents with 12 Public Diplomacy awards from the U.S. Department of State.

Differentiator

Problem solved

Functional benefit

Brands

• Girl-talk-Girl (GTG): The largest digital storytelling platform connecting young women and focusing on gender-based violence globally. Includes Girl-talk-Girl online platform and Her{connect}Her program.
• FemSMS
• Her{connect}Her
• footnotes.¹

Products and services

• FemSMS A human-centered, compassion-led SMS intervention co-designed with women in all their diversity and LGBTQIA+ people living through conflict, displacement, and crisis. Offers trustworthy information, recognition, and connection through trauma-informed messaging, initially deployed in Ukraine.
• Girl-talk-Girl (GTG) The largest digital storytelling platform connecting young women and focusing on gender-based violence globally. Uses dialogue diplomacy to create authentic spaces emphasizing compassion in action, bridging gaps between research, programming, reporting, and policy-making.
• What Would You Say to Her?

Quantifiable outcome

• 96% program efficiency - every dollar reaches interventions
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• El Agartuu Public AssociationcoreStrategic or Co-development Partner · 1 November 2024Collaborative partner in Kyrgyzstan for storytelling, dialogue, and collaboration project to prevent and end intersectional violence across the country. Partnership funded by U.S. Embassy in the Kyrgyz Republic.
• SayItForward.orgcoreStrategic or Co-development PartnerCo-sponsor of multiple presentations at NGO Commission on Status of Women Forums, including Compassion in Action: Feminist and Narrative Methods for Transformation (2025) and VoicePower presentations.
• Soka Gakkai InternationalminorStrategic or Co-development PartnerCo-sponsor of Compassion, Service, and Storytelling: Fostering Leadership with Young Women Refugees presentation at UN platforms.
• Project KesherminorStrategic or Co-development PartnerPartner organization working on gender equity and women's empowerment, listed among funders and partners on website.
• Airbnb.orgminorStrategic or Co-development PartnerPartner organization supporting refugee populations, listed among funders and partners on website.
• Women's Leadership for Human-Centered Technology SGI Office of UN AffairsminorStrategic or Co-development PartnerPartner for FemSMS: Compassion, Leadership, and HCD for Good presentation at UN Commission on Status of Women 2023.
• Asfari Institute for Civil Society and CitizenshipminorStrategic or Co-development PartnerHost of Beijing+30 and Beyond: From the Beijing Platform for Action to Feminist Foreign Policies event where Footage presented on feminist foreign policy.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MADRE: MADRE is an international feminist organization working directly with grassroots women's groups on gender-based violence, displacement, and human rights — closely aligned with Footage's participatory feminist intervention model and target beneficiary base.
• Equality Now: Equality Now is an international human rights organization working to end violence against women and girls through legal advocacy and policy reform — comparable in mission, advocacy methodology, and international footprint.
• Promundo: Promundo is a global research and advocacy organization working to advance gender equality through engaging men and boys — comparable research-driven, participatory methodology and gender-focused programmatic approach.
• Women's Refugee Commission: The Women's Refugee Commission advocates for the rights and well-being of women and children displaced by conflict and crisis — directly comparable to Footage's displaced women and girls beneficiary focus and policy-advocacy orientation.
• Together for Girls: Together for Girls is a global partnership working to end violence against children, particularly sexual violence against girls — sharing Footage's research-driven, survivor-centered approach to GBV prevention and policy influence.
• International Center for Research on Women (ICRW): ICRW is a global research institution focused on advancing gender equality through rigorous social science research and policy engagement — highly comparable to Footage's feminist research intervention methodology and evidence-based approach.

Broad incumbents

• Plan International: Plan International is a large development and humanitarian organization focused on advancing children's rights and equality for girls — overlapping with Footage's gender equality and girls' empowerment work but at substantially broader geographic and programmatic scale.
• UN Women: UN Women is the United Nations entity dedicated to gender equality and the empowerment of women — operates as a global normative and convening body in the same space as Footage, with vastly larger scale and institutional mandate.
• International Rescue Committee (IRC): The IRC is a major humanitarian organization responding to the world's worst crises with integrated programs including gender-based violence response — operates in many of the same geographies as Footage but at significantly larger scale and broader programmatic scope.

Emerging players

• CREA: CREA is a feminist international organization focused on sexuality, gender, and rights in the Global South — overlaps with Footage's participatory feminist research methodology and marginalized-populations focus, though smaller and more regionally concentrated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@footagefoundation
• Facebookfacebook.com/profile.php?id=100064683013419
• Instagraminstagram.com/hamrin_hanan
• LinkedInlinkedin.com/company/footage-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Footage Project