New Movers Evangelism

What New Movers Evangelism does

New Movers Evangelism is a privately held, founder-operated mailing list brokerage founded in 1987 and based in Ohio, with the founder (Doug Miranda) also operating out of Haslet, Texas. The company aggregates new mover, occupant, home buyer, and demographic records — sourcing home buyer data from courthouse deed records and using USPS carrier route sequencing for occupant lists — and delivers them to customers filtered by zip code, county, state, or radius around a specified address. Its four core products are New Mover Mailing Lists (residents who have moved), Occupant Lists (address-level saturation mailings), Home Buyer Lists (courthouse-sourced), and Demographic Lists (custom population targeting such as families with children or ethnic groups); output is delivered either as a digital file via email or as physical peel-and-stick labels for direct mail.

The firm's core customer segment is churches and faith-based organizations, with smaller secondary segments in welcome-wagon / newcomer services and professional services firms seeking to reach new residents. The go-to-market is sales-led and high-touch: customers request custom quotes by phone or online form, there are no minimum order sizes or subscription minimums, and the founder personally services accounts alongside a small team. Pricing is unit-based and quote-driven, varying with the geographic coverage area, list type, and order volume. Marketing is conducted primarily through the company's website, customer testimonials, and word-of-mouth referrals within church networks, leveraging the founder's 30+ years of industry relationships. Reported outcomes for church customers include a roughly 8% positive response rate on mailings, 46% of congregation members participating in new-mover ministry, and 60% show-up rates with 23% retention on subsequent outreach events.

The business is a small, bootstrapped operation (1–10 employees per the firmographic record) with no disclosed external funding, no parent company, and no institutional ownership. There is no evidence of a digital product (no app, API, or SDK), and the technology stack centers on a data processing and list management system rather than a proprietary software platform. Customer concentration is dispersed across a long tail of churches and small nonprofits across multiple U.S. states, with no large anchor enterprise customers identified.

Name

New Movers Evangelism

Legal name

New Movers Evangelism

Website

https://newmovers.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

New Movers Evangelism is a privately held Ohio-based mailing list brokerage founded in 1987 that aggregates new mover, home buyer, occupant, and demographic records into custom filtered lists delivered via email or peel-and-stick labels, primarily serving churches and small nonprofits seeking to reach new residents in their communities.

Ownership category

akta.pro rank

Headquarters

HQ city

Westerville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Mailing List Sales: Custom mailing lists sold to churches and organizations for outreach purposes. Customers select geographic parameters (zip codes, counties, states, radius) and receive data via email or peel & stick labels. No minimum order size or subscription period required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

New Movers Evangelism sells targeted mailing lists that identify households who have recently moved into a defined geographic area. The company curates four core list types — New Mover, Occupant, Home Buyer, and Demographic — sourced from courthouse records, utility connections, and demographic aggregators, and delivers them as physical labels, printed rosters, or digital email/call lists filtered by zip code, radius, or custom boundaries. The offering is tailored primarily to churches, welcome services, and small organizations seeking to connect with new residents in their community.

Product overview

New Movers Evangelism is a mailing list service provider founded in 1987 that helps churches and organizations reach new residents in their communities. The company offers four core mailing list products: New Mover Mailing Lists (addresses of people who moved), Occupant Lists (address-based saturation mailings), Home Buyer Lists (from courthouse deed records), and Demographic Lists (custom population targeting). While the company primarily serves churches, their services also benefit welcome services, professional services, and other organizations. All products are delivered as email attachments or peel & stick labels, with key value propositions including guaranteed 100% deliverability, monthly updated names, no minimum order requirements, and personal customer service from Doug and Marj.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mover Mailing Lists Targeted lists of households that have recently moved into a defined geographic area, delivered as physical labels, printed rosters, or digital email/phone lists. Used by churches and community organizations to reach new residents.
• Occupant Mailing Lists Lists of all current occupants within a specified geographic boundary, used for general household-level outreach without regard to move-in date.
• Home Buyer Mailing Lists Lists of households that have recently purchased a home within a specified area, sourced from courthouse records. Used by real estate professionals, lenders, and community organizations.
• Demographic Mailing Lists Lists of households within a defined area filtered by demographic criteria such as age, income, household composition, or lifestyle segment. Used for targeted community and marketing outreach.

Quantifiable outcome

• 8% positive response rate (8 out of every 100 addresses)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Others

• Mailchimp (Intuit): Mailchimp is the dominant SMB-focused email/CRM marketing platform. It is not a mailing list vendor but competes for the same marketing-outreach budget that churches and small organizations allocate between direct mail and digital channels, making it the closest substitute for the budget New Movers Evangelism is selling against.

Emerging players

• MissionInsite: MissionInsite provides community demographic data, ministry mapping, and church growth analytics that help congregations identify outreach opportunities — a closely adjacent product for the same church buyer segment that New Movers Evangelism serves with mailing lists.
• Smarty (formerly SmartyStreets): Smarty provides address verification, geocoding, and USPS-data-driven APIs including mover/utility data products. It supplies raw address and mover data that downstream list providers (including New Movers Evangelism's category) use, making it both a competitor at the data layer and a supplier-of-record for similar inputs.

Direct peers

• DatabaseUSA: DatabaseUSA is a national consumer and business mailing list broker offering geo-targeted lists to small/mid-market direct mail advertisers. Its customer profile (small organizations buying lists by zip code with quote-based pricing) and product suite overlap almost directly with New Movers Evangelism's offerings.
• Direct Media: Direct Media is a direct mail list broker and acquisition marketing firm offering consumer lists, demographic targeting, and mailing fulfillment for the small-to-mid-market. Its quote-based sales motion and small-buyer-friendly pricing model parallel New Movers Evangelism's approach.
• AccuData Integrated Marketing: AccuData is a long-running direct mail list compiler and broker providing consumer, business, and demographic lists filtered by geography. Its pay-as-you-go, no-minimum pricing model and list type (movers, occupants, demographic, homebuyer) map closely onto New Movers Evangelism's four core products.
• US Data Corporation: US Data Corporation compiles and sells consumer mailing lists, including new mover, homeowner, and demographic segments, targeting the same small-business and nonprofit direct mail user. Comparable pricing model (custom quote by geography) and fulfillment channels.

Broad incumbents

• Melissa (formerly Melissa Data): Melissa is a large, established data quality and address verification vendor offering mailing lists, address append, and mover-data products as part of a much broader compliance/identity portfolio. It serves the same direct mail buyers as New Movers Evangelism but as part of an enterprise data stack rather than a niche specialist.
• LiveRamp (data business, formerly Acxiom): LiveRamp operates the consumer data platform inherited from Acxiom, the original national provider of new mover, homeowner, and demographic lists. It is the historic incumbent in this category and competes for the same marketing budgets, but at enterprise scale rather than focusing on the small-church buyer.
• Data Axle (formerly Infogroup/Data.com): Data Axle is a large-scale compiler of business and consumer data offering mailing lists, demographic targeting, and marketing data services through partners and direct sales. Comparable product category (compiled mailing lists by geo) but scaled to enterprise customers rather than small nonprofits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/new-movers-evangelism

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Movers Evangelism