The White Door

What The White Door does

The White Door is a family-operated bed and breakfast located at 34 Pulborough Road in Southfields, London (SW18 5UQ), within the London Borough of Wandsworth. The business operates from a private family residence — identified on the website as the Garzolini Residence — and offers two double bedrooms with a shared shower room, plus continental breakfast, parking at £3 per day, and internet access throughout the property. It serves individual travelers, couples, and small groups seeking accommodation in the Southfields and Wimbledon area, with a primary use case around visitors to the Wimbledon Championships and a secondary use case around general London tourism.

The White Door's product offering is intentionally minimal and traditional: a bed-and-breakfast hospitality service with no proprietary technology, no mobile app, no API, and no third-party platform integrations. Booking is handled manually via telephone, mobile, or email, with no OTAs (e.g., Booking.com or Expedia) or travel agent intermediaries involved. The marketing footprint consists of a basic website (thewhitedoorbandb.co.uk) and organic presence on Facebook, Twitter, Google+, Pinterest, and an RSS feed, with no evidence of paid acquisition, programmatic SEO, or technology-led demand generation.

The business model is a per-night room rental at £75 per double room (standard), with a £10 surcharge for single-night stays and £110 per room per night during the Wimbledon Championship period. A 25% non-refundable deposit is collected at booking via bank transfer, with the balance paid in cash or bank transfer on arrival; the business does not accept credit cards or cheques. Ownership appears to be a family-operated sole proprietorship or partnership with 1–10 employees, no external funding, no parent company, and no institutional investors.

Name

The White Door

Legal name

The White Door

Website

https://thewhitedoorbandb.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The White Door is a family-operated bed and breakfast in Southfields, London, offering two double bedrooms with continental breakfast to travelers visiting Wimbledon Tennis and Central London.

Ownership category

akta.pro rank

Product category

Bed and Breakfast Lodging

NAICS

Bed-and-Breakfast Inns (721191), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Bed & Breakfast–Style Rooms in Private Homes (THAMABAF)

akta.pro secondary industry

Hosted Private Rooms (On-Site Host) (THAMABAB)

Keywords

• Bed and breakfast
• Guest accommodation
• Short-term lodging
• Hospitality services
• Wimbledon B&B

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Bed and Breakfast Accommodation: The primary revenue stream is one-time room rental for overnight stays. Customers pay per night for double rooms with a continental breakfast included. A 25% deposit is required at booking via bank transfer, with the balance paid in cash or bank transfer upon arrival.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The White Door provides bed and breakfast accommodation consisting of two spacious double bedrooms with a shared shower room in a family home in Southfields, Wimbledon. The core offering includes overnight lodging and a continental breakfast, with optional parking and in-house internet access available to guests.

Product overview

The White Door is a traditional bed and breakfast offering comprising a single core product: two double bedrooms in a family home in Southfields, Wimbledon. The offering includes optional add-on services such as continental breakfast, parking (at £3/day with prior notice), and internet access throughout the property. There is no platform architecture; this is a straightforward hospitality service.

Differentiator

Problem solved

Functional benefit

Products and services

• Bed and Breakfast Accommodation Two well-presented spacious double bedrooms with a shared shower room in a family home in Southfields, Wimbledon, offering relaxed, friendly, homely accommodation for travelers visiting Wimbledon and London.
• Continental Breakfast Continental breakfast included with the stay, featuring cereals, fresh pastries from a local delicatessen, homemade jams, fresh fruit, yoghurt, fruit juice, tea and coffee.
• Parking Service On-property parking available with prior arrangement of a visitor's permit at a cost of £3.00 per day.
• Internet Access Wireless internet access available throughout the property for guest use.

Quantifiable outcome

• 4-minute walk to Southfields tube station
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Broad incumbents

• Premier Inn: UK's largest budget hotel chain, operating hundreds of properties across London including near Wimbledon. Competes for the same London tourist and business traveler demand pool as The White Door, though at much larger scale and via a fully digitized booking platform.
• Airbnb: Global short-term rental platform with thousands of listings in Southfields and Wimbledon. Direct substitute for travelers choosing between a private-room B&B and an Airbnb rental in the same neighbourhood during Wimbledon and year-round.
• Marriott Hotels: Global hotel chain with multiple London properties including in the Wimbledon/South West London area. Competes for tennis-tournament and leisure travelers seeking branded, full-service accommodation with loyalty program benefits.
• Holiday Inn Express London - Wimbledon South: Mid-market branded hotel located in the Wimbledon area, offering standardized rooms with breakfast included at a comparable price point. Direct competitor for travelers deciding between a chain hotel and a B&B in the Wimbledon catchment.
• Travelodge UK: Major UK budget hotel chain with multiple London locations. Targets price-sensitive travelers seeking basic, clean accommodation — overlapping directly with The White Door's value proposition of affordable London lodging.

Direct peers

• The Wimbledon Hotel: Independent hotel located in Wimbledon, offering comparable small-scale accommodation to travelers attending the Championships and visiting London. Closest direct peer in terms of scale and geographic positioning to The White Door.

Others

• Booking.com: World's largest accommodation distribution platform. Represents both a distribution channel opportunity The White Door has not joined and a competitive threat via the thousands of London B&Bs and hotels it lists with instant online booking.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-white-door

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The White Door