What Nobag, Nobs Engineering Ag does

NOBAG Nobs Engineering AG is a privately held Swiss mechanical engineering company headquartered in Uetendorf, Switzerland, that designs and manufactures industrial capital equipment under the registered NOBS® brand. The company's product portfolio is built around three core lines: NOBS® slitting lines and components for coil processing, cold forming presses (available in mechanical, hydraulic, and servo variants) for shaping hollow and solid metal bodies, and custom-engineered special machines and presses built to individual customer specifications. Supporting services include tool engineering, process development, and a secondary offering of pre-owned machines.

The business operates as a B22B enterprise field-sales model, engaging manufacturing customers — primarily metal service centers, automotive suppliers, and general industrial manufacturers — through direct sales and project-based commercial discussions for customized equipment. Revenue is generated primarily through hardware sales of capital equipment, with quote-based pricing on specifications and customization requirements; no subscription, software, or recurring revenue components are disclosed. The company markets itself under the "WE KNOW HOW" motto, emphasizing decades of expertise in slitting and forming technology, and has publicly showcased at least one enterprise deployment (Debrunner Metallservice) where its automation solution reportedly doubled production capacity and supported the customer's attainment of European market leader status.

NOBAG maintains a single disclosed headquarters in Uetendorf with global direct-sales distribution reach but an operationally European footprint. The company is privately held under Swiss AG (Aktiengesellschaft) corporate structure with no disclosed parent, subsidiaries, funding rounds, or institutional investors. Active hiring signals, ongoing blog publication, and lifecycle product extensions (used machines, special-machine engineering) suggest continued operational build-out, though no financial scale metrics — revenue, headcount, or growth rates — are publicly disclosed.

Name

Nobag, Nobs Engineering Ag

Legal name

NOBAG Nobs Engineering AG

Website

https://nobag.ch

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

NOBAG Nobs Engineering AG is a Swiss privately held mechanical engineering company that designs and manufactures NOBS® slitting lines, cold forming presses, and custom special machines for industrial manufacturing customers, primarily metal service centers across Europe.

Ownership category

akta.pro rank

Product category

Industrial Machinery (Metal Forming & Coil Processing Equipment)

NAICS

Rolling Mill and Other Metalworking Machinery Manufacturing (333519)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

akta.pro secondary industries

Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD), Tool & Die Making (EDAOAGAC)

Keywords

• Slitting line equipment
• Cold forming presses
• Coil processing machinery
• Special machine engineering
• Metal forming equipment

Headquarters

HQ city

Uetendorf

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Machinery Sales: NOBAG generates revenue primarily through the design and manufacture of slitting lines, cold forming presses, and special machines. These are capital equipment purchases typically involving custom engineering, installation, and commissioning services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

NOBAG designs, manufactures and sells industrial capital equipment for coil processing and metal forming, centered on NOBS® brand slitting lines and slitters, mechanical, hydraulic and servo cold forming presses, and custom-engineered special machines built to customer specifications. The company supports these products with tool engineering, process development, and a used machines resale offering.

Product overview

NOBAG is a mechanical engineering company offering a portfolio of industrial equipment centered on three core product lines: NOBS® slitters and slitting lines for coil processing, cold forming presses (mechanical, hydraulic, and servo variants) for shaping hollow and solid bodies, and custom special machines engineered to customer specifications. These core offerings are supported by component supply, tool engineering services, and process development capabilities. The company also sells used machines, providing a full lifecycle offering from new equipment sales to pre-owned inventory. NOBAG positions itself as a leader in quality, innovation, and durability for the coil processing and metal forming industries.

Differentiator

Problem solved

Functional benefit

Brands

• NOBS® Slitters: NOBS slitters are described as the epitome of highest quality, innovation and durability worldwide for coil processing applications.
• NOBS® Scheren

Products and services

• NOBS® Slitters / Slitting Lines Proprietary NOBS® brand slitting lines and slitters for industrial coil processing, providing high-quality precision cutting of metal coils, marketed as representing the highest quality, innovation and durability worldwide. Intended for metal service centers and manufacturing companies that need automated, high-capacity coil processing.
• Cold Forming Presses Mechanical, hydraulic and servo cold forming presses designed for cold forming of hollow and solid metal bodies without heating the material. Targeted at industrial manufacturers requiring metal forming capacity with differentiated performance characteristics across press types.
• Special Machines Custom-engineered special presses and machines built according to specific customer wishes and needs, including project-specific designs and special presses for unique manufacturing applications. Aimed at industrial customers requiring bespoke equipment beyond standard catalog offerings.
• Used Machines (resale) Pre-owned slitting lines and machines offered for resale at attractive prices, providing robust and precise equipment for production requirements as a lower-cost alternative to new machinery.

Quantifiable outcome

• Automation doubled production capacity for Debrunner Metallservice

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hatebur Umformmaschinen AG: Swiss manufacturer of cold forming presses and special machines for precision metal parts, headquartered near NOBAG in the same region. Closely comparable in technology (cold forming presses) and customer profile, and a fellow Swiss precision engineering peer.
• Lasco Umformtechnik GmbH: German manufacturer of cold forming presses (mechanical, hydraulic, screw presses) and special machines. Direct competitor in cold forming press technology with similar target markets to NOBAG.
• Heinrich Georg GmbH Maschinenfabrik: German family-owned manufacturer of special machines and slitting/cut-to-length lines for metal processing. Direct competitor in coil processing and custom special machinery, with a similar mid-sized private-company profile.
• Fagor Arrasate: Spanish manufacturer of metal processing equipment including slitting lines, cut-to-length lines, presses, and special machines. Closely comparable product portfolio and target customers to NOBAG.
• SMS group GmbH: German-based global manufacturer of metallurgical plant and rolling/slitting/cutting equipment for the metal processing industry. Direct overlap with NOBAG's coil processing and slitting line offerings, serving the same metal service center customer base.

Emerging players

• GEORG (Georg Drahtwerk GmbH): German manufacturer of slitting lines, cut-to-length lines, and special machinery for processing strip and coil. Directly comparable product portfolio to NOBAG's NOBS® slitter and slitting line offerings.
• Red Bud Industries: US-based manufacturer of slitting lines, cut-to-length lines, and multi-blanking lines for the metals industry. Direct overlap in slitting line equipment with NOBAG, but serving primarily the North American market.

Broad incumbents

• ANDRITZ AG: Austrian global technology group with a Metal Forming (formerly Schuler) division that supplies presses, automation, and slitting/cutting lines. Direct overlap with NOBAG's slitting lines and cold forming presses, but at much greater scale and with a broader portfolio.
• Danieli Group: Italian global supplier of equipment and plants for the metals industry, including coil processing and forming machinery. Overlaps with NOBAG in slitting/coil processing but operates across the entire steelmaking value chain at a much larger scale.

Regional players

• Bühler Group: Swiss-headquartered industrial equipment manufacturer serving food, feed, and advanced materials. While not a direct competitor in coil processing, it is a comparable Swiss precision engineering and special-machinery peer with similar export-driven business model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nobag-nobs-engineering

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nobag, Nobs Engineering Ag