Pro Audio
Pro Audio Development Limited is a Hong Kong-based B2B distributor of professional AV and IT equipment, founded in 2010 as a subsidiary of CHKP (HKEX:1123), serving enterprise clients and AV/IT system integrators with authorized brands including Fujifilm, LG, Samsung, and Panasonic.
- Company typePrivate
- Founded2010
- HeadquartersTsuen Wan, Hong Kong SAR China
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pro Audio does
Pro Audio Development Limited (專業影音發展有限公司) is a Hong Kong-based B2B distributor of professional audio-visual and IT equipment, founded in 2010 and headquartered in Tsuen Wan, New Territories. The company is a wholly-owned subsidiary of China-Hongkong Photo Products Holdings Limited (CHKP, HKEX: 1123), a diversified group listed on the Hong Kong Stock Exchange. Pro Audio serves two primary customer segments: B2B enterprise clients (corporations, hotels, retail, and commercial venues requiring AV/IT solutions) and AV/IT dealers and system integrators in Hong Kong. Its product portfolio comprises approximately 126 SKUs across projectors, professional displays, commercial TVs, digital signage, LED walls, interactive digital boards, projector screens, and AV accessories.
The company's core technology stack is distribution and channel services rather than proprietary IP — Pro Audio operates as an authorized distributor for 9+ premium international brands including Fujifilm (Z Series 4K Laser Projectors, FP-Z Series), LG (Commercial TVs, Hotel TVs with Pro:Centric, Digital Signage, LED Signage, CreateBoard, ProBeam projectors, transparent OLED), Samsung (Business TV series, The Wall IAB), Panasonic (projectors and lenses), OS (projection screens), Epson (laser projectors), HIKVISION (wall-mounted displays), Kramer (switchers and matrix), and C2G (cables and extenders). Value-added services include professional AV advisory, custom design, and installation services for commercial spaces.
The business model is transaction-based B2B hardware sales through Pro Audio's own e-commerce platform (proaudio.com.hk) with account registration, supported by direct enterprise sales engagement. Pricing is in Hong Kong Dollars with pay-as-you-go terms; no subscription or recurring fees are disclosed. Free standard delivery covers Hong Kong Island, Kowloon, New Territories, Tung Chung, Discovery Bay, and Ma Wan, with warehouse pickup also available. Revenue is not publicly disclosed.
Pro Audio firmographics
Firmographics- Name
- Pro Audio
- Legal name
- Pro Audio Development Limited (專業影音發展有限公司)
- Website
- https://proaudio.com.hk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pro Audio Development Limited is a Hong Kong-based B2B distributor of professional AV and IT equipment, founded in 2010 as a subsidiary of CHKP (HKEX:1123), serving enterprise clients and AV/IT system integrators with authorized brands including Fujifilm, LG, Samsung, and Panasonic.
- Ownership category
- akta.pro rank
Pro Audio industry classification
Industry- Product category
- Professional Audio-Visual Equipment Distribution
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Photographic Equipment & Supplies (3861), Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)
- akta.pro secondary industry
- Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)
Keywords
Where Pro Audio is headquartered
LocationHeadquarters
- HQ city
- Tsuen Wan
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Pro Audio business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of commercial and professional AV equipment including projectors, professional displays, commercial TVs, projector screens, and AV accessories to B2B enterprise customers.
- Professional Services: Professional AV advisory, custom design and installation services for commercial spaces and enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing - transaction-based sales |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Pro Audio product offering
Product offeringCore offering
Pro Audio is a Hong Kong-based B2B distributor of professional audio-visual and IT equipment, authorized to sell projectors, commercial displays, digital signage, LED walls, interactive digital boards, hotel TVs, projection screens, and AV accessories from international brands including Fujifilm, LG, Samsung, Panasonic, OS, Epson, Kramer, and C2G. The company serves enterprise customers, AV/IT dealers, and system integrators with product distribution and professional advisory, custom design, and installation services.
Product overview
Pro Audio (專業影音發展有限公司 / Pro Audio Development Limited) is a B2B distributor and specialist of professional AV and IT products, established in 2010 as a subsidiary of China-Hongkong Photo Products Holdings Limited (CHKP, stock code: 1123). The company offers a comprehensive portfolio of commercial audio-visual equipment through authorized distribution partnerships with major international brands. The core product offerings include: Fujifilm Z Series 4K Laser Projectors and Fujifilm FP-Z Series projectors for commercial projection; LG Commercial TVs, Hotel TVs with Pro:Centric Solutions, Digital Signage including LED signage, Interactive Digital Boards (LG CreateBoard with Android OS), LG ProBeam professional projectors, LG Transparent OLED Touch Signage, LG Signature OLED-T transparent TV, and LG UH5N/UM5K UHD signage; Samsung Business TVs, Samsung The Wall IAB Series LED displays, Samsung BED-H Signage, Samsung BEFX-H Series & QE98C commercial displays, and Samsung AI TV Series; Panasonic projectors including installation, portable, and short-throw models with compatible projector lenses; OS Projection Screens for commercial and home use; HIKVISION wall-mounted displays; PROKIOSK AUS4K floor-standing advertising machines; Brateck and Lumi display mounts; C2G AV accessories including cables, adapters, transmitters/receivers, and extension solutions; KRAMER switchers, matrix solutions, and distribution amplifiers; and Epson laser projectors. The company serves AV/IT dealers and system integrators across Hong Kong, providing product distribution, technical consultation, custom design, and installation services.
Differentiator
Problem solved
Functional benefit
Products and services
- Fujifilm Z Series 4K Laser Projectors 4K laser projectors from Fujifilm distributed by Pro Audio for commercial spaces and professional installations.
- FUJIFILM FP-ZUH6000 Ultra-Short Throw Laser Projector Ultra-short throw laser projector series from Fujifilm for professional installations.
- LG Commercial TVs Commercial-grade televisions from LG designed for business environments including retail, hospitality, and corporate settings.
- LG Digital Signage Commercial digital signage displays from LG including standalone signage, video wall displays, widescreen stretch signage, and UHD signage models.
- LG LED Signage LED-based signage products from LG including LG Magnit and indoor LED displays.
- LG Interactive Digital Boards (CreateBoard)
Companies that use Pro Audio
Customer profileSegments2 records
Ideal customer profiles2 records
Pro Audio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pro Audio partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- HIKVISIONcoreHIKVISION partnered with China-Hongkong Photo Group to formally establish a strategic cooperation. HIKVISION wall-mounted display series products are now offered through Pro Audio, enhancing corporate image display solutions.
- LG LED WallcorePro Audio officially became an LG LED Wall partner. This partnership enables Pro Audio to distribute LG LED wall display solutions as an authorized partner, expanding their product portfolio of professional display solutions.
- FujifilmcoreAuthorized distributor of Fujifilm Z Series 4K Laser Projectors and Fujinon camera equipment.
- LG ElectronicscoreAuthorized distributor of LG Commercial TVs, Hotel TVs, Digital Signage, LED Signage, Interactive Digital Boards, and LG projectors including ProBeam series.
- SamsungcoreAuthorized distributor of Samsung Business TV series, The Wall IAB Series, and Samsung commercial display products.
- PanasoniccoreAuthorized distributor of Panasonic projectors including installation, portable, and short-throw projectors.
- OScoreAuthorized distributor of OS projection screens for commercial and home use.
- EpsonminorAuthorized distributor of Epson laser projectors including EB-L570U/L770U and EB-770Fi series.
- KramerminorDistributor of Kramer AV accessories including switchers, matrix systems, and distribution amplifiers.
- C2GminorDistributor of C2G cables, adapters, extenders, and Superbooster extension solutions.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Pro Audio competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pro Audio social profiles
Digital presencePro Audio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Audio leadership team
Management profileNumber of profiles
Pro Audio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Audio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Audio
What does Pro Audio do?
Pro Audio is a Hong Kong-based B2B distributor of professional audio-visual and IT equipment, authorized to sell projectors, commercial displays, digital signage, LED walls, interactive digital boards, hotel TVs, projection screens, and AV accessories from international brands including Fujifilm, LG, Samsung, Panasonic, OS, Epson, Kramer, and C2G. The company serves enterprise customers, AV/IT dealers, and system integrators with product distribution and professional advisory, custom design, and installation services.
Is Pro Audio a public or private company?
Pro Audio is a private company. It is classified as corporate owned and is currently operating.
When was Pro Audio founded?
Pro Audio was founded in 2010. It employs 51 to 100 people.
Where is Pro Audio based?
Pro Audio is headquartered in Tsuen Wan, Hong Kong SAR China, in the Asia region.
How does Pro Audio make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are professional Services.
Does Pro Audio have an API?
No public API is recorded for Pro Audio.
What industry is Pro Audio in?
Pro Audio's product category is Professional Audio-Visual Equipment Distribution. Its primary akta.pro industry code is CRACAEAL, Commercial/Pro AV & Home Theater (Prosumer) Retail, with a secondary code of CRALAEAC, Pro Audio & Recording Equipment Retail (MI-adjacent). Its NAICS code is 33431 and its SIC code is 3861.