Slow Roll Cycles

Slow Roll Cycles is an independent single-location bicycle retailer in Madison, Wisconsin selling bikes, parts, apparel, and accessories, and offering repair, demo test rides, and community events to individual consumers and families.

Company typePrivate
Founded-
HeadquartersMadison, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Slow Roll Cycles does

Slow Roll Cycles is a single-location independent bicycle retailer headquartered in Madison, Wisconsin, operating from 4118 Monona Dr. The business serves individual consumers and families across use cases including urban commuting, recreational and fitness riding, mountain biking, road and gravel cycling, and youth cycling, with a horizontal segmentation approach rather than specialization in any single discipline.

The company's product portfolio spans complete bicycles and e-bikes across electric, road/gravel/cyclocross, mountain (full-suspension, hardtail, rigid), commuter/urban, comfort, fitness, hybrid, and children's categories, alongside a comprehensive parts catalog (cranksets, chains, cassettes, brakes, derailleurs, wheels, tires, tubes), cycling accessories (car racks, lighting, locks, hydration, nutrition, pumps, safety gear, tools), and apparel (helmets, jerseys, shorts, shoes, outerwear, protective armor). Authorized brand relationships include Giant, Liv, Kona, and Momentum. Service offerings comprise professional bike maintenance and repair, suspension service, demo bike test rides, and a children's bike trade-in program. There is no proprietary technology stack; the platform is a standard e-commerce storefront integrated with the physical retail location.

The revenue model is direct-to-consumer retail, combining unit-priced hardware sales across bikes ($550-$3,100), parts ($14-$430+), accessories ($15-$300+), and apparel, with professional service revenue quoted on a per-engagement basis. Distribution runs through the Madison storefront with free in-store pickup for online orders and an integrated e-commerce channel. Marketing leverages the company website plus Facebook and Instagram, supplemented by community events such as the Chase the Sun summer ride series that function as mid-funnel engagement. The business is privately held with no disclosed institutional ownership, funding rounds, or parent company relationships.

Slow Roll Cycles firmographics

Firmographics

Name: Slow Roll Cycles
Legal name: Slow Roll Cycles
Website: https://slowrollcycles.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Slow Roll Cycles is an independent single-location bicycle retailer in Madison, Wisconsin selling bikes, parts, apparel, and accessories, and offering repair, demo test rides, and community events to individual consumers and families.
Ownership category
akta.pro rank

Slow Roll Cycles industry classification

Industry

Product category: Bicycle Retail
NAICS: Used Merchandise Retailers (459510)
SIC: Motorcycles, Bicycles & Parts (3751)
akta.pro primary industry: Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
akta.pro secondary industries: Bike Service, Repair & Maintenance Shops (CRAMAHAH), E-Bike Retail (CRAMAHAE)

Keywords

Bicycle retail
Bike repair service
Cycling accessories
E-bike sales
Cycling apparel

Where Slow Roll Cycles is headquartered

Location

Headquarters

HQ city: Madison
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Slow Roll Cycles business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

Bicycle and E-Bike Sales: Retail sales of complete bicycles across multiple categories including electric, city/recreation, road/gravel/cx, mountain, commuter/urban, comfort, fitness, hybrid, and children's bikes. Also sells demo bikes.
Parts and Accessories Sales: Extensive catalog of bicycle parts including cranksets, chains, cassettes/freewheels, brakes, shifters, tires, tubes, and components. Also accessories such as car racks, electronics, lighting, locks, nutrition, hydration, pumps, safety gear, and more.
Cycling Apparel Sales: Sales of cycling clothing including helmets, jerseys, shorts, shoes, gloves, eyewear, socks, outerwear, and protective armor.
Bike Service and Repair: Professional bike service, repair, and suspension services offered at the shop.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Complete bicycles across all categories
Unit Pricing	Pay-as-you-go	Bike parts, components, and accessories
Unit Pricing	Pay-as-you-go	Cycling apparel and protective gear
Other	Pay-as-you-go	Professional bike service and repair

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Slow Roll Cycles product offering

Product offering

Core offering

Slow Roll Cycles is a single-location bicycle retail shop in Madison, WI that sells new bicycles and e-bikes across all major categories (electric, road/gravel/CX, mountain, commuter/urban, comfort, fitness, hybrid, children's), along with replacement parts, cycling accessories, and cycling apparel. The shop augments retail sales with fee-based professional bike service and repair (including suspension service), demo bike test rides, and a kids bike trade-in program. Sales are fulfilled through an in-store experience and an integrated e-commerce website offering free in-store pickup.

Product overview

Slow Roll Cycles is a premier local bike shop in Madison, WI offering a comprehensive portfolio of cycling products and services. The business operates as a single-location retail store with an e-commerce platform, providing bicycles and e-bikes across multiple categories (Electric, Road/Gravel/CX, Mountain, Commuter/Urban, Comfort, Fitness, Hybrid, Children's), a full range of cycling accessories (car racks, lighting, locks, hydration, nutrition, storage, tools), cycling apparel (helmets, jerseys, shoes, outerwear), and replacement bike components/parts (cranksets, chains, cassettes, derailleurs, brakes). The company also offers services including professional bike service and repair, suspension services, demo bike test rides, and a kids bike trade-in program. Products are available for both in-store purchase with free store pickup and online ordering.

Differentiator

Problem solved

Functional benefit

Products and services

Bicycles and E-Bikes Complete bicycles and electric bikes across multiple categories including Electric, Road/Gravel/CX, Mountain (Full-Suspension, Hardtail, 29-Inch to 32-Inch Wheels, 27.5-Inch Wheel, Rigid), Commuter/Urban, Comfort, Fitness, Hybrid, Children's (20-Inch for 5-8 yr. old, 24-Inch for 7+ yr. old), and Demo Bikes. Sold through the physical storefront and the e-commerce website.
Bike Components and Parts Replacement bicycle parts and components including BMX, Bottom Brackets, Brakes and Shifters (Brakes/Levers/Pads, Shift/Brake Combinations, Shifters), Cables, Cassettes/Freewheels, Chains, Cranksets (Cranksets, Chainrings), Derailleurs (Front, Rear), Forks (Rigid, Suspension), Handlebar Grips/Tape (Grips, Tape), Handlebars/Stems (Drop, Riser, Stems, Other), Headsets, Pedals, Saddles, Seatposts, Shocks, Tires/Tubes (Tires, Tubes: All Sizes/Types), and Wheels (Wheels, Hubs, Rims, Other).
Cycling Accessories Wide range of cycling accessories including Car Racks (Hitch-Mount), Children's-Bike Accessories, Electric/Gas Motor Kits, Electronics (Phone Accessories), Fenders, Gift Cards, Hydration (Bottles/Cages), Lighting (Headlights, Taillights), Locks/Security (Cables/Chains, Padlocks, U-Locks), Nutrition (Bars, Drinks, Gels/Chewables), Packs/Racks/Baskets (Baskets, Frame Bags, Gear Bags, Panniers, Rack-Top Bags/trunks, Racks), Pumps/Inflation (CO2 Inflators, Floor Pumps, Mini Pumps, Shock Pumps), Safety (Bells/Noise Makers, Mirrors), Storage, Tools/Maintenance (Lubes/Cleaners, Tools), Trailers/Strollers.
Cycling Apparel Full line of cycling clothing and protective gear including Accessories, Body Care, Eyewear (Glasses, Goggles), Gloves, Helmets (Adults, Kids), Jerseys/Tops (Short Sleeve), Outerwear, Protective/Armor, Shoes (Cycling Shoes), Shorts/Bottoms, Socks, and Undergarments.
Bike Service and Repair Professional bicycle maintenance and repair services including general bike service and suspension services, performed at the Madison, WI shop by expert staff. Service pricing is not publicly disclosed and is provided on a quote basis.
Demo Bike Test Rides In-store demo bikes available for test rides so customers can evaluate a model before purchasing.
Kids Bike Trade-In Program Trade-in program for children's bikes that supports families in upgrading their kids' bikes as children grow.
In-Stock Bikes Pre-assembled bikes available for immediate purchase and test ride, including Momentum PakyaK E+, Kona Rove, Liv Alight Disc 2, Giant Talon 2, Kona Dew DL w/Shimano, Giant Revolt 2, Kona Unit X, Kona Sutra LTD, Liv Alight Stagger 4, Giant Talon 24 Lite, Momentum Vida E+, and Liv Tempt 2.

Companies that use Slow Roll Cycles

Customer profile

Segments5 records

Ideal customer profiles5 records

Slow Roll Cycles technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Slow Roll Cycles partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Slow Roll Cycles competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Slow Roll Cycles compliance and trust

Trust signal

Compliance1 record

Slow Roll Cycles financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Slow Roll Cycles leadership team

Management profile

Number of profiles

Slow Roll Cycles funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Slow Roll Cycles M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slow Roll Cycles

What does Slow Roll Cycles do?

Is Slow Roll Cycles a public or private company?

Slow Roll Cycles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Slow Roll Cycles founded?

Slow Roll Cycles was founded in -1. It employs 1 to 10 people.

Where is Slow Roll Cycles based?

Slow Roll Cycles is headquartered in Madison, United States, in the North America region.

How does Slow Roll Cycles make money?

Four revenue lines are on record. Bicycle and E-Bike Sales are the primary driver. The others are parts and Accessories Sales, cycling Apparel Sales and bike Service and Repair.

Does Slow Roll Cycles have an API?

No public API is recorded for Slow Roll Cycles.

What industry is Slow Roll Cycles in?

Slow Roll Cycles's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAH, Bike Service, Repair & Maintenance Shops. Its NAICS code is 459510 and its SIC code is 3751.