Keidel Cabinetry & Appliances

Name

Keidel Cabinetry & Appliances

Website

https://keidelco.com

Company type

Private

Founded year

1911

Headcount range

1–10 employees

Short description

Keidel Cabinetry & Appliances is a Cincinnati-based, privately held distributor founded in 1911 that supplies plumbing fixtures, appliances, cabinets, lighting, countertops, and design services to local residential and contractor customers.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Plumbing Fixture Fitting and Trim Manufacturing (332913)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

akta.pro secondary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

Keywords

• Kitchen cabinetry
• Plumbing fixtures
• Home appliances
• Countertop distribution
• Kitchen design services

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Keidel Cabinetry & Appliances distributes plumbing fixtures, appliances, cabinets, lighting, countertops, and complementary design services from its Cincinnati, Ohio location. The company functions as a kitchen and bath home-improvement supplier/showroom serving customers in its local market.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Fixtures

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Wayfair: Wayfair is a major online-only home goods retailer with growing kitchen, bath, and lighting categories; it represents the e-commerce threat to Keidel's traditional showroom-distribution model.

Broad incumbents

• Menards: Menards is a Midwest-focused big-box home improvement chain particularly strong in Ohio and the Cincinnati region, offering cabinetry, appliances, plumbing fixtures, and lighting that compete directly with Keidel's product mix.
• Lowe's: Lowe's is the #2 U.S. home improvement retailer and directly overlaps Keidel's appliance, cabinet, and kitchen/bath categories with both goods and in-store design services (e.g., Lowe's Kitchen Design).
• Home Depot: Home Depot is the dominant U.S. home improvement retailer with category-spanning appliance, cabinetry, plumbing, lighting, and design/installation services through its Pro and Special Order desks—a much larger competitor in the same end markets Keidel serves.

Direct peers

• Re-Bath: Re-Bath is a franchised kitchen and bath remodeler offering design + product + install under one roof, comparable to Keidel's bundled design services and product distribution model.
• Ferguson Enterprises: Ferguson is the largest U.S. distributor of plumbing, HVAC, and related kitchen/bath products, operating showrooms (formerly Wolff Showrooms) that combine fixtures, lighting, and appliances with design services—a direct adjacency to Keidel's showroom + design service model.
• Hajoca Corporation: Hajoca is one of the largest privately-held U.S. distributors of plumbing, heating, and cooling supplies with local branches and showroom capabilities, comparable to Keidel's plumbing fixture and appliance distribution business.
• Kohler Signature Stores: Kohler operates branded kitchen & bath showrooms across the U.S. offering faucets, fixtures, lighting, and cabinetry with design consults, directly competing for the same showroom-based kitchen/bath remodel customer as Keidel.

Regional players

• Mr. Hardware / local independent kitchen & bath showrooms: Regional independent kitchen, bath, and plumbing showrooms in other Midwestern metros operate the same multi-category showroom + design + install model as Keidel, competing for the same homeowner and contractor customers outside of Cincinnati.

Market position

Customer concentration

• Facebookfacebook.com/KeidelInc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keidel Cabinetry & Appliances