SoilRocks Consulting

What SoilRocks Consulting does

SoilRocks Consulting Inc. is a privately held Canadian geotechnical engineering firm headquartered in Regina, Saskatchewan, founded in 2022. The company provides geotechnical consulting, drilling, asphalt coring, traffic accommodation, instrumentation installation and monitoring, geohazard mitigation, geotechnical asset management, and surveying plus aerial drone mapping services, primarily for transportation infrastructure projects across Canada. Its technical stack is built around three specialized owned rigs, the GeoProbe 3126GT Track Rig, B3300 Mobile Auger Rig, and DT325 Direct Push System, which together support direct push, solid and hollow stem auger, mud rotary, SPT, Shelby tube, and rock coring methods, complemented by real-time piezometer-based instrumentation monitoring and a Geotechnical Information Management System for data handling.

The firm operates a project-based professional services model, quoting prices on a per-project basis for both direct consulting engagements and subcontractor drilling plus traffic accommodation work. It serves two primary customer segments, transportation agencies (provincial and municipal road and highway authorities) and engineering consulting firms, with a secondary government bodies segment. Documented enterprise customers include TetraTech, AtkinsRéalis, Thurber Engineering, and KGS Group, alongside the Saskatchewan Ministry of Highways which has been a long-standing relationship through the founder's prior 12+ year tenure there. Geographic reach is pan-Canadian with primary concentration in Saskatchewan and active operations documented in Manitoba and Ontario.

Revenue mechanics rely on billable field days, drilling rig utilization, and senior engineer time. The firm is founder-led by CEO Harpreet Panesar, P.Eng., who remains involved in all projects and chairs the Canadian Geotechnical Society Transportation Geotechnique Committee, with Senior Advisor Ray Connoly providing additional Ministry of Highways institutional depth. No institutional investors, PE or VC funding, parent company, or acquisition activity are referenced. The company maintains active compliance with safety systems including Veriforce/ComplyWorks and ISNetworld, and holds memberships across more than ten Canadian industry associations supporting procurement eligibility for both public and private infrastructure work.

Name

SoilRocks Consulting

Legal name

SoilRocks Consulting Inc.

Website

https://soilrocks.ca

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Geotechnical Engineering Services

NAICS

Geophysical Surveying and Mapping Services (541360), Surveying and Mapping (except Geophysical) Services (541370)

akta.pro primary industry

Geotechnical & Subsurface Engineering Consulting (BPAHAIAB)

akta.pro secondary industries

Geotechnical Design, Engineering & Consulting (Analysis, Design, Peer Review) (IMAFAOAK), Geotechnical Investigation & Site Characterization (Boreholes, In-situ Testing, Lab Testing) (IMAFAOAG)

Keywords

• Geotechnical engineering services
• Transportation infrastructure consulting
• Drilling and coring services
• Pavement engineering solutions
• Geohazard risk management

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Geotechnical Consulting Services: Professional consulting services including geotechnical design, site investigation, construction monitoring, geohazard risk assessment, and asset management for transportation infrastructure.
2. Drilling and Subcontractor Services: Subcontractor drilling services including environmental and geotechnical drilling, asphalt coring, gradehole drilling, instrumentation installation, and traffic accommodation services provided to engineering consultants and agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

SoilRocks Consulting Inc. provides geotechnical engineering consulting and subcontractor services to transportation agencies, engineering consulting firms, and government bodies across Canada. Core offerings include site investigation, geotechnical design, construction monitoring, environmental and geotechnical drilling, asphalt coring, traffic accommodation, instrumentation installation and real-time monitoring, geohazard mitigation, and geotechnical asset management. The firm operates specialized rigs (GeoProbe 3126GT Track Rig, B3300 Mobile Auger Rig, DT325 Direct Push System) to deliver these services, primarily serving Saskatchewan with project work in Manitoba and Ontario.

Product overview

SoilRocks Consulting Inc is a geotechnical engineering consulting firm offering a comprehensive suite of services for transportation infrastructure projects. The core offerings include geotechnical consulting (advisory, risk assessment, site investigation, testing), drilling services (environmental/geotechnical drilling using GeoProbe 3126GT and DT325 Direct Push System), asphalt coring (using B3300 Mobile Auger rig), traffic accommodation services, instrumentation installation and monitoring (piezometers, data loggers), geohazard mitigation (slope stabilization, erosion control, geosynthetics), geotechnical asset management, and surveying/aerial drone mapping. These services are delivered as integrated consulting solutions rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Geotechnical Consulting Services Geotechnical engineering consulting including advisory services, geotechnical specialist support, risk assessment, site investigation, field and laboratory testing, and geophysical testing for transportation infrastructure projects, delivered to transportation agencies and engineering consulting firms.
• Drilling Services Environmental and geotechnical drilling services using specialized equipment including the GeoProbe 3126GT Track Rig and DT325 Direct Push System, supporting methods such as direct push, solid stem auger, hollow stem auger, mud rotary, SPT, Shelby tube sampling, rock coring, and macro core sampling for transportation and infrastructure clients.
• Asphalt Coring Services Asphalt coring and gradehole drilling services using the B3300 Mobile Auger Rig, supporting 4 inch or 6 inch asphalt coring with built-in air compressor for cleaner cutting removal. Targeted at engineering consulting firms and transportation agencies needing pavement and gradehole data.
• Traffic Accommodation Services Traffic accommodation and coordination services for construction site investigations in Saskatchewan, managing safety of workers, pedestrians, and drivers during roadway geotechnical work and offered alongside drilling services.
• Instrumentation Installation and Monitoring Installation of standpipe piezometers and vibrating wire piezometers with continuous real-time monitoring using data loggers for high-risk infrastructure such as transportation corridors, providing ongoing visibility into groundwater and pore pressure conditions.
• Geohazard Mitigation Services Geohazard risk management including slope stabilization, landslide mitigation, erosion and sediment control, and geosynthetic engineered solutions for transportation infrastructure projects facing ground stability and natural hazard risks.
• Geotechnical Asset Management Asset management and geohazard risk management services that help transportation agencies identify and document critical infrastructure, prepare emergency plans, and develop business cases for Provincial Disaster Assistance and Federal Emergency Funding Program applications.
• Surveying and Aerial Drone Mapping Surveying services and aerial/drone mapping supporting site investigation and construction monitoring for transportation infrastructure projects, providing spatial and visual data alongside geotechnical investigations.

Quantifiable outcome

• Excellence in Innovation Award from Saskatchewan Ministry of Highways and Infrastructure (2010) for St. Louis Bridge Geotechnical Drilling and Ice Safety Assessment

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Canadian Geotechnical Society (CGS)coreStrategic or Co-development Partner · 1 January 20262026 Corporate Sponsor and Individual Member. Company principal Harpreet Panesar serves as chair of the Transportation Geotechnique Committee. Active participation in conference publications and technical collaboration.
• Association of Consulting Engineering Companies – Saskatchewan (ACEC-SK)coreOthersCorporate Member. Affiliation with industry organization advancing the field of geotechnical engineering.
• Saskatchewan Heavy Construction AssociationcoreOthersCorporate Member. Affiliation supporting heavy construction industry in Saskatchewan.
• Saskatchewan Construction Safety Association (SECOR)coreOthersActive member demonstrating commitment to construction safety standards and best practices.
• Association of Professional Engineers and GeoscientistscoreOthersCorporate and Individual Member. Professional regulatory affiliation for engineers and geoscientists.
• Canadian Council for Indigenous Business (CCIB)minorOthersCorporate Member. Commitment to Indigenous business engagement and reconciliation.
• Saskatchewan Industrial & Mining Suppliers Association Inc. (SIMSA)minorOthersCorporate Member. Affiliation supporting industrial and mining suppliers in Saskatchewan.
• Veriforce/ComplyWorkscoreOthersSafety compliance certification body. Company maintains compliance with contractor safety requirements through Veriforce/ComplyWorks.
• ISNetworldcoreOthersSafety and compliance management platform. Company maintains membership for contractor safety verification.
• Saskatchewan Common Ground Alliance (SCGA)minorOthersCorporate Member. Organization focused on damage prevention and underground utility safety.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AtkinsRéalis: Major Canadian engineering and project management firm (formerly SNC-Lavalin) with broad transportation infrastructure capabilities. Both competes for projects and acts as a customer of SoilRocks for subcontracted geotechnical drilling.
• GHD: Global engineering, architecture, and environmental consulting firm with a substantial Canadian transportation and geotechnical practice. Comparable as a multi-discipline incumbent pursuing similar infrastructure work across the prairies and broader Canadian market.
• WSP Global Inc. Global engineering professional services firm with significant Canadian infrastructure presence (including the former Golder Associates geotechnical practice). Competes for large transportation infrastructure mandates and offers end-to-end capabilities that can substitute for SoilRocks' specialist offering.
• Stantec Inc. Major Canadian-headquartered global engineering, architecture, and consulting firm with large transportation and geotechnical practices. Competes for the same infrastructure project pipelines and can offer in-house drilling capabilities that displace specialist subcontractors.
• Arcadis NV: Global design and engineering consultancy with transportation infrastructure and geotechnical advisory capabilities in the Canadian market. Competes for broader transportation infrastructure mandates where SoilRocks serves as a specialist subcontractor.
• Tetra Tech: Global engineering and consulting firm specializing in water, environment, and infrastructure with a significant Canadian transportation practice. Acts both as a competitor for consulting mandates and as a customer for SoilRocks' subcontracted drilling services.
• AECOM: Global infrastructure consulting firm with extensive transportation and geotechnical engineering practices in Canada. Competes for the same large public infrastructure programs and offers a one-stop alternative to specialist firms like SoilRocks.

Direct peers

• Thurber Engineering Ltd. Canadian geotechnical engineering consulting firm providing geotechnical, environmental, and materials engineering services across Western Canada. Comparable as a similarly sized Canadian specialist competing for the same transportation and infrastructure drilling and consulting work.
• KGS Group: Canadian employee-owned engineering firm delivering geotechnical, structural, and infrastructure services across Manitoba, Saskatchewan, and Ontario. Direct peer given overlapping transportation geotechnical practice and shared customer base in the prairie provinces.
• Englobe Corp: Canadian environmental, geotechnical, and materials engineering firm with a meaningful transportation infrastructure practice. Comparable as a mid-sized specialist offering integrated consulting and field services analogous to SoilRocks' drilling-plus-consulting model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SoilrocksInc
• YouTubeyoutube.com/@SoilRocks
• Facebookfacebook.com/SoilRocksConsultingInc
• LinkedInlinkedin.com/company/soilrocks
• Instagraminstagram.com/soilrocksconsultinginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoilRocks Consulting