Radio38

What Radio38 does

Radio38 GmbH & Co. KG operates a regional commercial radio station headquartered at Hintern Brüdern 23, 38100 Braunschweig, Germany, broadcasting under the self-description "wir sind die Region" (we are the region). The station serves the contiguous "Region 38" area of Lower Saxony, covering the cities and districts of Braunschweig, Wolfenbüttel, Goslar, Salzgitter, Helmstedt, Gifhorn, Peine, and Wolfsburg, plus surrounding areas. Programming consists of continuous music, regional news (R38-Aktuell), traffic and weather reports, and locally oriented segments such as Expertenstunde (expert interviews), Karriere & Co. (career content), and themed regional shows covering the Harz, Nordsee, and Ostsee. Additional content includes a hotline-driven listener service (Hörerhotline 0800-6 38 38 38), prize-draw competitions (Gewinnspiele), an archive of studio guest interviews (past guests include Bonnie Tyler, Westbam, and Markus Majowski), and event listings for the region.

Name

Radio38

Legal name

Radio38 GmbH & Co. KG

Website

https://radio38.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Radio38 GmbH & Co. KG is a privately held regional commercial radio station headquartered in Braunschweig, Germany, broadcasting FM and online streaming to Lower Saxony's Region 38. The station sells advertising and sponsorships to regional businesses and operates local news, event, and community programming.

Ownership category

akta.pro rank

Product category

Regional Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Regional radio broadcasting
• Music programming
• Local news coverage
• Radio advertising
• Online audio streaming

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Sponsorship: Radio38 sells advertising spots and sponsorship packages to businesses wanting to reach its regional audience. The station offers commercial advertising, sponsored segments, branded content, and event sponsorship opportunities. Pricing and terms are governed by the station's AGB Werbevermarktung (advertising terms).
2. Event Promotion & Ticket Sales: Radio38 promotes local events, concerts, and festivals in its region, sometimes in partnership with event organizers, generating engagement and potentially revenue through ticket promotion.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Radio38 is a regional commercial radio station broadcasting music programming, regional news, traffic and weather updates, event tips, and community-oriented shows across the Braunschweig region of Lower Saxony, Germany. Content is delivered via FM/UKW terrestrial radio and supplemented by MP3 live streaming through the station's website, smart home devices (Google Home, Amazon Alexa, FritzBox), and the RadioPlayer.de platform. The station also sells advertising spots, sponsorships, and promotional campaigns to local and regional businesses looking to reach the Region 38 audience.

Product overview

Radio38 operates as a regional commercial radio station serving the Braunschweig, Wolfenbüttel, and Lower Saxony region in Germany. The core product is the radio broadcast service transmitting music, news, traffic updates, and regional programming via FM frequency and online live-stream. The streaming platform is accessible through web browsers, smart home devices (Google Home, Amazon Echo), and FritzBox/FritzFon systems. Supporting products include regional programming segments (Wir im Harz, Nordsee Schleswig-Holstein, Ostsee), news bulletins (R38-Aktuell), expert interviews (Expertenstunde), career content (Karriere & Co.), event listings (Veranstaltungstipps), listener engagement services (Hörerhotline, Gewinnspiele), studio guest interviews, and regional holiday activity compilations. The station also offers advertising and sponsoring services to regional businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio38 (Regional Radio Station) Main regional radio station broadcasting music programming, regional news, traffic and weather updates, event tips, and community-oriented shows (Harz, Nordsee, Ostsee segments, Expertenstunde, Karriere & Co., R38-Aktuell) to listeners across Region 38 in Lower Saxony via FM/UKW terrestrial broadcast.
• Radio38 Live-Stream Online audio streaming service that delivers the Radio38 broadcast as an MP3 stream (192kbps) accessible via web browsers, smart home devices (Google Home, Amazon Echo/Alexa), FritzBox/FritzFon, and the RadioPlayer.de platform for listeners outside FM coverage.
• Radio38 Werbepartner (Advertising Services) Advertising and marketing service for local and regional businesses in Region 38, offering radio spots, sponsorships, image campaigns (Imagekampagnen), and promotional campaigns (Aktionskampagnen) sold via the station's Vertrieb team under the AGB Werbevermarktung terms.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Radioplayer Deutschland GmbHcoreTechnology or IntegrationRadio38 is listed on RadioPlayer.de, the joint aggregator platform for German public and private radio stations operated by Radioplayer Deutschland GmbH, Bei der Pulvermühle 23, 22453 Hamburg. The platform enables listeners to access Radio38 via consoles.radioplayer.cloud.
• Waldbad Birkerteich, HelmstedtminorOthersRadio38 serves as a media partner and promoter for events hosted at partner venues, such as the 8th Summer Concert at Waldbad Birkerteich featuring LINE 4 on 22 July 2026.
• Bad Harzburger Rennwoche / Harzburger RennvereinminorGTM or Marketing PartnerRadio38 covers and promotes the 146th Bad Harzburger Rennwoche (18–26 July 2026), a horse racing event at An der Rennbahn 1, 38667 Bad Harzburg, with around 40,000 visitors in 2025.
• Kultursommer Salzgitter / Literarische Gesellschaft SalzgitterminorGTM or Marketing PartnerRadio38 presents and promotes the Kultursommer Salzgitter festival series held at Mühlengarten, Schloss Salder. Events include 'Das Ding oder Dingsda' – Chanson and Literature program on 26 July 2026.
• fliegen-ab-braunschweig.deminorGTM or Marketing PartnerIn cooperation with fliegen-ab-braunschweig.de, Radio38 partner DER SCHMIDT organizes a summer festival at SchmidtTerminal, Halchtersche Straße 33, Wolfenbüttel, for the company's 70th anniversary on 30 July 2026.
• Various Regional Organizations (Schools, Fire Brigades, NGOs)minorOthersRadio38 collaborates with local organizations for studio guest segments and community programming, including Lebenshilfe Braunschweig (Mutlöwen project with Berufsfeuerwehr), Netzwerk Nächstenliebe BS, Herzfüralles e.V. Wolfsburg, and Seniorpartner in School.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Radio SAW: Established commercial radio network in the Saxony-Anhalt/Braunschweig-adjacent region, offering similar music-news-traffic format and regional ad inventory.
• Bauer Media (Radio): European media group with significant German radio station portfolio, comparable through multi-station commercial broadcasting and ad sales infrastructure.
• RTL Radio Deutschland: Large German commercial radio operator with multiple stations, overlapping in format and advertising sales motion with regional players like Radio38.
• Energy Deutschland: National network of commercial radio stations with regional variants, competing for music-format listeners and SMB ad spend across German markets.
• Regiocast: German radio holding company operating multiple regional stations; comparable through its portfolio approach to regional commercial radio advertising.

Others

• RadioPlayer Deutschland: Aggregator platform on which Radio38 is listed; adjacent ecosystem participant enabling cross-station discovery and smart-speaker delivery for German broadcasters.

Direct peers

• Antenne Niedersachsen: Major commercial radio station in Lower Saxony competing for the same regional listeners and SMB advertising wallet that Radio38 targets.
• radio ffn: Commercial regional radio broadcaster serving Lower Saxony, directly overlapping with Radio38's core audience and ad market in Braunschweig and surrounding districts.
• NDR 1 Niedersachsen: Public regional radio service covering the same Lower Saxony footprint as Radio38; competes for listener attention and a portion of regional ad/underwriting spend.

Emerging players

• Spotify (Germany): On-demand audio platform competing for the same regional listener hours and digital audio ad budgets; relevant as a structural competitive threat rather than a like-for-like broadcaster.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/radio38

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio38