What Brulin & Company, Inc. does

Brulin & Company, Inc. is a privately held specialty chemicals manufacturer founded in 1935 and headquartered in Indianapolis, Indiana. The company designs, manufactures, and supplies industrial cleaning chemistries and cleaning programs organized into two divisions: Parts Cleaning Solutions and Facilities Cleaning Solutions. The Parts Cleaning portfolio centers on the AquaVantage family of aqueous detergents (815 GD, 1990 GD, 3887 GD, and Passivation) for immersion, ultrasonic, spray wash, and vapor degreasing applications, plus the SolVantage Flush solvent line positioned as a replacement for nPB, TCE, and HFC-based legacy solvents. The Facilities Cleaning portfolio includes the BruRenew concrete and terrazzo system, TerraGreen Green Seal Certified floor care, SCS2 Black Shadow dilution control hardware, and Uniquat Plus EPA-registered infection prevention products. Brulin operates under ISO 9001:2015 and ISO 14001:2015 certifications and holds approvals from NASA, Boeing, Pratt & Whitney, Airbus, GE Aviation, Lockheed Martin, Rolls-Royce, Honeywell Aerospace, and American Airlines.

The company's core technology is rooted in aqueous and solvent-based chemistry formulated for precision parts cleaning — including citric acid passivation, multi-metal compatibility (steel, aluminum, titanium), and recyclable cleaning formulations. Products are engineered to conform to aerospace and medical manufacturing specifications (AMS 2700, ASTM 380, ASTM 967), providing qualification-locked positions within customer manufacturing workflows. Brulin complements its chemistry products with custom cleaning program design services, in which a team of operations advisors evaluates customer cleaning processes holistically — equipment, chemistry, and process — to reduce total cost of operations, which the company states is over 90% labor-driven.

Brulin generates revenue primarily through direct B2B enterprise field sales of specialty cleaning chemistry products (one-time purchase model) supplemented by professional advisory services for cleaning process optimization. Pricing is quote-based and not publicly disclosed. The company markets through its own website, LinkedIn, YouTube, and industry-specific content, targeting aerospace manufacturers, medical device manufacturers, and industrial facility operators as its primary customer segments. There is no disclosed parent company, private equity ownership, venture funding, or acquisition history in the source material.

Name

Brulin & Company, Inc.

Legal name

Brulin & Company, Inc.

Website

https://bhcinc.com

Company type

Private

Founded year

1935

Operating status

Operating

Short description

Brulin & Company, Inc. is a privately held Indianapolis-based specialty chemicals manufacturer founded in 1935 that designs and supplies precision cleaning chemistries and facility maintenance products for aerospace, medical device, and industrial customers via direct B2B enterprise sales.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Laboratory & Cleanroom Cleaning (IMAIADAD)

akta.pro secondary industries

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), Alkaline Cleaners & Heavy-Duty Degreasers (Caustic/Soda Ash) (CRAJAKAE)

Keywords

• Industrial cleaning chemicals
• Precision parts cleaning
• Facility maintenance products
• Vapor degreasing solvents
• Aqueous detergent formulations

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Industrial Cleaning Products: Sale of precision cleaning chemistries including aqueous detergents, vapor degreasing solvents, floor care products, and infection prevention solutions. Products are designed to replace multiple items in a customer's supply closet, with emphasis on reducing labor costs and total cost of operations.
2. Custom Cleaning Program Design: Advisory services for optimizing holistic cleaning processes. Team of operations advisors designs solutions to lower Total Cost of Operations, improving customer bottom lines. Includes evaluation of cleaning equipment and process optimization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Brulin manufactures specialty cleaning chemicals and programs for precision parts cleaning and facility maintenance. The company produces aqueous detergents, vapor degreasing solvents, concrete and floor care systems, infection prevention disinfectants, and dilution control products, primarily serving aerospace manufacturers, medical device manufacturers, and industrial facilities. In addition to product sales, Brulin offers custom-designed cleaning program advisory services to optimize customers' holistic cleaning processes.

Product overview

Brulin & Company is an industrial and facility chemical manufacturing company offering a portfolio of cleaning solutions organized under two main divisions: Parts Cleaning Solutions and Facilities Cleaning Solutions. The parts cleaning lineup includes the AquaVantage aqueous detergent family (815 GD, 1990 GD, 3887 GD, and Passivation) for immersion, ultrasonic, and spray wash applications, plus the SolVantage Flush vapor degreasing solvent. The facilities cleaning portfolio includes BruRenew concrete cleaning systems, TerraGreen eco-friendly floor care products, SCS2 dilution control systems, and Uniquat Plus infection prevention products. The company also offers Production Intermediates and operates under ISO 9001:2015 and ISO 14001:2015 certifications.

Differentiator

Problem solved

Functional benefit

Brands

• AquaVantage: Aqueous detergent product line for immersion, ultrasonic, and spray wash parts cleaning applications, used by aerospace manufacturers including NASA, Boeing, Airbus, and GE Aviation.
• SolVantage
• BruRenew
• TerraGreen
• SCS2 Black Shadow
• Uniquat

Products and services

• AquaVantage 815 GD

Quantifiable outcome

• Labor represents over 90% of a company's cleaning operating expenses; products designed to reduce labor time and effort

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kyzen Corporation: Kyzen is a specialty formulator of aqueous and vapor-phase precision cleaning chemistries serving aerospace, medical, and electronics manufacturing. It is one of the closest direct competitors to Brulin's AquaVantage and SolVantage product lines, targeting the same immersion, ultrasonic, and spray-wash cleaning applications.
• National Chemical Laboratories (NCL): NCL is a Philadelphia-based specialty cleaning chemicals manufacturer serving industrial, institutional, and food service markets. It overlaps with Brulin's facilities cleaning line, including floor care, disinfectants, and dilution control systems of comparable scale and channel.
• Spartan Chemical Company: Spartan Chemical is a privately held US manufacturer of specialty cleaning and sanitation products for industrial, institutional, and food service facilities. It directly overlaps Brulin's facilities cleaning portfolio (floor care, disinfectants, dilution control) and competes for similar B2B janitorial accounts.
• Zestron: Zestron (Dr. O.K. Wack Chemie) is a global precision cleaning chemistry specialist serving electronics, aerospace, and medical device OEMs. It competes head-to-head with Brulin in aqueous and solvent-based defluxing and precision parts cleaning, with comparable technical-advisor-led go-to-market.
• MicroCare Corporation: MicroCare is a precision cleaning chemistry and vapor degreasing specialist, with strong positioning in vapor degreasing solvents (including HFC and modern replacements). It directly competes with SolVantage Flush and adjacent to AquaVantage in industrial cleaning applications.
• Petroferm (Elevance Renewable Sciences): Petroferm formulates bio-based and specialty cleaning chemistries, including vapor degreasing and aqueous cleaners for precision manufacturing. It competes with Brulin's solvent and aqueous platforms, particularly in regulated aerospace and medical applications.

Broad incumbents

• Stepan Company: Stepan is a publicly traded specialty chemical manufacturer with a substantial surfactant and cleaning compound business supplying institutional, industrial, and personal care markets. It is a broad incumbent competing for the upstream chemistry that Brulin formulates into finished cleaning products.
• Ecolab: Ecolab is a global leader in water, hygiene, and infection prevention solutions serving industrial, institutional, and food service customers. It overlaps with Brulin's facilities cleaning and infection prevention portfolio (Uniquat Plus) but at vastly larger scale and with broader service offerings.
• Solenis (formerly Diversey): Solenis acquired Diversey and operates a global specialty cleaning and hygiene chemicals platform serving food service, healthcare, and industrial facilities. It overlaps with Brulin's facilities cleaning portfolio at the institutional end of the market.
• BASF Care Chemicals: BASF is a global diversified chemical major with industrial cleaning and metal surface treatment chemistries used by aerospace and manufacturing customers. It competes with Brulin as a broad incumbent with much greater R&D and global distribution scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/c/BHCinc
• LinkedInlinkedin.com/company/brulincleaningsolutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brulin & Company, Inc.