Soho Paper

What Soho Paper does

Soho Paper is a family-owned specialty paper and stationery e-commerce retailer headquartered in Livingston, New Jersey, founded in 1997. The company curates and sells an extensive assortment of paper, envelopes, cards, boxes, folders, and accessories from more than 20 third-party paper brands (including Crane Lettra, Gmund Colors, Colorplan, Plike, Savoy, Velvet, Mohawk, Pop-Tone, and Sirio), alongside proprietary sub-brand lines such as Velvet, Savoy, and Linen Fabric Products. Beyond resale, Soho Paper offers value-added custom services including digital printing, hot foil stamping, and custom die cutting, with quote-based pricing and downloadable PDF project templates.

The company operates a direct-to-consumer e-commerce storefront at soho-paper.com supported by phone, email, and fax ordering, with all orders shipped FOB from its Livingston, New Jersey facility via UPS. A parallel wholesale/trade dealer channel provides account-verified special pricing to resellers, print shops, and stationery designers. Customer segments are horizontally distributed across DIY consumers (weddings, holidays, scrapbooking), professional printers and stationery designers sourcing specialty substrates for client projects, and wholesale dealers.

Revenue is generated through one-time product sales at unit-based prices with volume tiered discounts (5% at 5–9 units up to 20% at 20+ units), plus margin from custom printing and finishing services. Sample requests ($1.00–$2.50 per sample plus shipping) and physical swatch book orders serve as low-friction acquisition tools. The company is privately held with no disclosed institutional funding, M&A activity, or executive team in the source data, and headcount sits in the 11–50 range.

Name

Soho Paper

Legal name

Soho Paper

Website

https://soho-paper.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Soho Paper is a family-owned specialty paper and stationery e-commerce retailer based in Livingston, New Jersey, selling 20+ brands of paper, envelopes, cards, and boxes to DIY consumers, professional printers, and wholesale dealers, with custom digital printing and foil stamping services.

Ownership category

akta.pro rank

Product category

Specialty Paper & Stationery Retail

NAICS

Stationery Product Manufacturing (322230), All Other Converted Paper Product Manufacturing (322299)

SIC

Wholesale-Paper & Paper Products (5110), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Commercial Printing (2750)

akta.pro primary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

akta.pro secondary industry

Paper Converting Services (slitting, sheeting, coating, laminating, rewinding) (IMAMAHAJ)

Keywords

• Specialty paper supply
• Stationery products
• Custom envelopes
• Foil stamping services
• Invitation printing

Headquarters

HQ city

Livingston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time purchase revenue from selling specialty papers, envelopes, cards, and stationery products directly to consumers and trade customers through e-commerce.
2. Custom Printing Services: Value-added services including digital printing, foil stamping, custom die cutting, and envelope liners that generate additional revenue per order.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Soho Paper is a family-owned specialty paper and stationery retailer that supplies envelopes, text and cover papers, flat and folded cards, pockets, boxes, folders, and accessories across 20+ paper brands. The company complements its catalog with value-added finishing services including digital printing, hot foil stamping, and custom die cutting, allowing customers to source both raw materials and finished printed stationery in one place.

Product overview

Soho Paper is a family-owned stationery company based in Livingston, New Jersey, offering a comprehensive portfolio of paper products and printing services. Their offering is organized around core product categories: envelopes and liners (including standard, square, mini, top open, string tie, thick-e-lopes, velvet, and specialty envelopes), text and cover papers across 20+ brands (Arturo, Canaletto, Classic Crest, Colorplan, Crane Lettra, Gmund, Keaykolour, Mohawk, Oxford, Pop-Tone, Recycled, Savoy, Sirio, Soho Paper, Velvet, and others), flat and folded cards in various sizes and die-cut styles, pocket invitations and enclosures, boxes, folders and portfolios, and accessories. The company differentiates through add-on services including digital printing, foil stamping, and custom die cutting. Key sub-brands include Velvet products (velvet-textured papers), Savoy (premium paper), and Linen Fabric Products. The company sells directly to consumers and wholesale/dealers, with custom sizing and sample ordering available.

Differentiator

Problem solved

Functional benefit

Products and services

• Envelopes & Liners

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Minted: Design marketplace for premium stationery, wedding invitations, and custom printing — competes with Soho Paper for design-conscious invitation buyers while also offering the custom printing layer that Soho provides.
• 4over: Online commercial printing marketplace offering custom paper, card, and finishing products to trade customers — competes with Soho Paper's wholesale/trade channel on printing and finishing services.
• Cards & Pockets: Online specialty retailer of invitation pockets, envelopes, cards, and finishing services targeting DIY and designer customers — direct competitor in Soho Paper's core invitation-component category.
• Envelopes.com: Specialty online retailer of envelopes and paper products serving both consumers and trade buyers — competes most directly with Soho Paper's envelopes and liners business.
• Invitations by Dawn: E-commerce stationery retailer selling invitations, envelopes, and custom printing services to consumers and stationery designers — closely mirrors Soho Paper's product mix and custom finishing offering.

Broad incumbents

• Paper Source: Specialty retailer of premium paper, stationery, and custom invitations with both e-commerce and physical stores — overlaps broadly with Soho Paper's assortment but operates at significantly larger scale.
• Etsy: Mass-market marketplace for custom and handmade stationery, invitations, and paper goods — adjacent competitor that captures a portion of the same DIY/design-driven custom stationery demand.
• Shutterfly: Large custom printing platform for cards, invitations, and photo products — broader incumbent that overlaps with Soho Paper's card and printing categories but serves a much wider customer base.

Emerging players

• Basic Invite: Online custom invitation and stationery retailer with a heavy focus on customizable printing — overlaps with Soho Paper's invitation and custom-printing use cases from a more digitally-native angle.

Others

• Mohawk Fine Papers: Major North American premium paper manufacturer whose brands (Mohawk, Strathmore) Soho Paper resells — relevant upstream peer that could verticalize into Soho Paper's distribution and finishing role.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Soho_Paper
• Facebookfacebook.com/sohopaperwholesale
• LinkedInlinkedin.com/company/soho-paper-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soho Paper