Southall And Rush

What Southall And Rush does

Southall And Rush is a privately-held UK bespoke events and exhibitions company headquartered in Worcester (West Midlands), United Kingdom, with US operations in Cincinnati, Ohio through subsidiary Southall & Rush LLC. The firm designs, manufactures, transports, installs, and stores custom exhibition stands for corporate clients and event agencies across multiple industries, supported by an in-house sawmill, paint shop, on-site secure storage, and an owned fleet ranging from luton box vans to articulated lorries. Its service portfolio spans custom exhibition stand building, showroom renovation, bespoke display units (counters, plinths, cabinets, drawers), and project logistics — quote-based and project-specific, sold via direct consultative engagement.

The company employs 11–50 staff across two continents and serves an enterprise customer base that includes GitHub, Bosch, Kambi, Omnicell, Sungrow, FLIR, HarperCollins, Mira Showers, Daktronics, Maritz Global Events, and ASAE. For the North American market the firm operates a productized Hybrid Booth line — European-style modular booths fitted to standard 10' x 10' and 10' x 20' trade show floor spaces, providing custom-quality components and 3D visualizations at rental-style price points with transport, installation, and dismantle included. Storage services enable booth reuse across multiple shows, generating incidental recurring relationships with repeat exhibitors.

Revenue is generated primarily through one-time, quote-based bespoke project fees covering design, fabrication, logistics, and on-site installation, with secondary recurring-style revenue from secure storage subscriptions and reusable-booth redeployments. The firm is founder-led by Martin Rush (Director) and co-founder Ian Southall, with no disclosed external institutional investment, and claims over 20 years of industry experience serving companies across multiple countries. Pricing is non-publicly disclosed and varies by project scope, show location, transport distance, and customization level.

Name

Southall And Rush

Legal name

Southall and Rush Ltd.

Website

https://southallandrush.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Southall And Rush is a privately-held UK bespoke exhibition stand builder with US operations, designing, manufacturing, transporting, and installing custom trade show stands, showroom renovations, and bespoke display units for enterprise clients across multiple industries worldwide.

Ownership category

akta.pro rank

Product category

Exhibition and Trade Show Services

NAICS

Indoor and Outdoor Display Advertising (54185)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Trade Show, Exhibit & Event Logistics Moving (HSAKAKAK)

Keywords

• Exhibition stand design
• Trade show manufacturing
• Custom booth construction
• Event display services
• Bespoke exhibition fabrication

Headquarters

HQ city

Worcester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition Stand Manufacturing and Installation: Design, manufacture, and installation of bespoke exhibition stands. Services include project management, manufacturing, worldwide logistics, and on-site installation. Revenue is project-based with each engagement custom quoted.
2. Hybrid Booth Rentals: Pre-designed booth packages using European construction style for US trade shows. Includes transportation, installation, dismantle and removal. Standard packages with optional custom furniture/display add-ons. Reusable booth storage available.
3. Transport and Logistics Services: Fleet of vehicles including luton box vans, 7.5 tonne lorries, 18-tonne lorries, and articulated lorries for stand delivery. Transport services included in project quotes or available separately.
4. Secure Storage Services: On-site locked and surveilled storage for exhibition stands at UK yard facility. Allows booth reuse at future shows for long-term value.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Southall and Rush designs, manufactures, transports, and installs bespoke exhibition stands and trade show booths for corporate clients. Services include showroom renovation, custom display units (counters, plinths, cabinets, drawers), secure storage of stands between events, and an in-house transport fleet. Through its US subsidiary (Southall & Rush LLC), the company offers a Hybrid Booth product line of pre-configured European-style booth packages for North American trade shows.

Product overview

Southall and Rush is a bespoke events and exhibitions company offering a unified portfolio of physical exhibition and event services. The core offering centers on custom exhibition stand building—including design, manufacturing, transport, and on-site installation—complemented by showroom renovation, bespoke display units (counters, plinths, cabinets, drawers), transport services (using a fleet of vans and lorries), and on-site secure storage. Through its US subsidiary Southall & Rush LLC (Home of the Hybrid Booth), the company also offers Hybrid Booths—a range of pre-configured booth packages (10' x 10' Corner Booth, 10' x 10' Inline Booth, and 10' x 10' Inline Corner Booth) designed for the North American market, providing custom-quality components at rental prices with 3D visualizations, custom graphics, and full-service transport, installation, and dismantle included.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Stand Building Custom design, manufacturing, transport, and on-site installation of bespoke exhibition stands for trade shows and events across all industries. Customers include technology firms (e.g., GitHub, FLIR, IFS), manufacturers (e.g., Bosch), and consumer brands (e.g., HarperCollins, Mira Showers).
• Showroom Renovation Transformation of existing spaces into modern, tailored environments designed to meet specific business needs for corporate clients.
• Bespoke Display Units Custom-made counters, plinths, cabinets, and drawers designed to stylishly display products at exhibitions and events.
• Transport and Logistics Services Movement of exhibition stands using an in-house fleet of vehicles including luton box vans, 7.5 tonne lorries, 18-tonne lorries, and articulated lorries and trailers. Available bundled with project quotes or separately.
• Secure Stand Storage Locked and surveilled on-site storage facilities at the UK yard and Cincinnati facility for exhibition stands between events, enabling booth reuse at future shows.
• Hybrid Booths European-style booth construction product line marketed to North American trade shows, offered in 10' x 10' and 10' x 20' floor configurations. Combines custom-quality booth components with rental-style pricing, includes 3D visualizations with customer artwork and color scheme, plus full transport, installation, dismantle, and storage services.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• GES (Global Experience Specialists): Global provider of exhibition, event, and experiential services including custom exhibit design and build. Direct overlap with Southall and Rush's core booth-building offering, but GES operates at substantially greater scale with a much larger global footprint.
• Freeman: The largest brand experience and exhibition company in North America, offering end-to-end event and exhibit services globally. Comparable to Southall and Rush in the full-service booth design/build space, but at vastly larger scale and with broader service portfolio.

Direct peers

• Skyline Exhibits: Designs and fabricates custom trade show exhibits with a national dealer network across the US and internationally. Competes in the same custom booth-build category as Southall and Rush, with a focus on modular and custom hybrid solutions.
• BlueHive Exhibits: Designs and builds custom trade show exhibits with hybrid custom/rental product lines. Closely comparable to Southall and Rush's Hybrid Booth positioning, competing for the same mid-market exhibitor segment seeking custom quality at rental pricing.
• Moss: Designs and builds custom exhibits and brand environments for trade shows and events. Closely comparable to Southall and Rush in the bespoke design-build space with both owned fabrication capabilities and an enterprise client focus.
• Classic Exhibits: Designer and manufacturer of custom and modular trade show exhibits, with both portable and custom hybrid product lines. Comparable to Southall and Rush in the custom booth space and similar Hybrid Booth rental-vs-custom positioning.
• Creatacor: Full-service exhibit design, fabrication, and management company for trade shows, events, and permanent installations. Directly competes with Southall and Rush in custom booth building and provides analogous end-to-end project execution.
• Hamilton Exhibits: Custom exhibit design and fabrication company serving enterprise clients at trade shows and events. Directly comparable to Southall and Rush in bespoke booth building with in-house manufacturing and full project management.
• Displayworks: Custom exhibit and display manufacturer offering design, fabrication, and logistics for trade show and retail environments. Comparable to Southall and Rush in the bespoke display fabrication space with project-based enterprise engagements.
• Orbus Exhibit & Display Group: Manufacturer and supplier of trade show exhibits and display solutions, including both custom builds and modular/rental booth products. Overlaps directly with Southall and Rush's Hybrid Booth rental-style offering and bespoke build services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/southall-and-rush

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southall And Rush