Shakti Bhog
Shakti Bhog Foods Ltd is a privately held Indian packaged-foods company, founded in 1970 and headquartered in New Delhi, that manufactures and distributes wheat flour and staple foods (atta, besan, sooji, maida, makki atta, daliya, poha, chyawanprash) to Indian households and food-service buyers via nationwide retail, e-commerce, and 37 international markets.
- Company typePrivate
- Founded1970
- HeadquartersNew Delhi, India
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shakti Bhog does
Shakti Bhog Foods Ltd is a privately held Indian packaged-foods company founded in 1970 and headquartered in New Delhi. The company manufactures and distributes staple-food products including whole wheat flour (Atta), chickpea flour (Besan), semolina (Sooji), refined wheat flour (Maida), maize flour (Makki Atta), cracked wheat (Daliya), flattened rice (Poha), and Chyawanprash. Its core technology combines traditional chakki (stone-ground) milling, which preserves nutritional content and aroma of whole wheat, with modern moisture-controlled storage, automated processing, and laboratory-tested quality assurance. Shakti Bhog also sources specific wheat varieties (including MP Sharbatti) through direct farmer relationships and markets products as chemical-free and preservative-free.
The company sells consumer packs ranging from 200g to 10kg and bulk packs up to 35kg for food-service buyers, distributing through nationwide Indian retail storefronts and major e-commerce platforms (Amazon, BigBasket, Flipkart), with additional international reach across 37 countries through regional distributors. Its primary customer segment is Indian households using staples for daily cooking, with a secondary segment of bulk and food-service buyers. Marketing channels include Instagram, Facebook, and LinkedIn plus regional recipe content on its website.
Shakti Bhog employs 501-1,000 people and is privately held with no disclosed investors, funding history, or financial statements. The company has not disclosed revenue, ownership structure, management team, M&A activity, or partnerships in the source material, and no AI, mobile app, or digital-product surface is referenced.
Shakti Bhog firmographics
Firmographics- Name
- Shakti Bhog
- Legal name
- Shakti Bhog Foods Ltd
- Website
- https://shaktibhog.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Shakti Bhog Foods Ltd is a privately held Indian packaged-foods company, founded in 1970 and headquartered in New Delhi, that manufactures and distributes wheat flour and staple foods (atta, besan, sooji, maida, makki atta, daliya, poha, chyawanprash) to Indian households and food-service buyers via nationwide retail, e-commerce, and 37 international markets.
- Ownership category
- akta.pro rank
Shakti Bhog industry classification
Industry- Product category
- Packaged Staple Foods
- NAICS
- Grain and Oilseed Milling (3112)
- SIC
- Grain Mill Products (2040)
- akta.pro primary industry
- Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)
Keywords
Where Shakti Bhog is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Shakti Bhog business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Packaged Food Products Sales: Sale of packaged wheat flour (atta), gram flour (besan), semolina (sooji), maize flour (makki atta), flattened rice (poha), daliya, chyawanprash, and other food staples through retail and e-commerce channels. Products sold in various sizes from consumer packs (200g-1kg) to bulk packs (35kg).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Shakti Bhog product offering
Product offeringCore offering
Shakti Bhog manufactures and distributes packaged staple food products, primarily whole wheat flour (atta), gram flour (besan), semolina (sooji), refined wheat flour (maida), maize flour (makki atta), cracked wheat (daliya), flattened rice (poha), and Ayurvedic chyawanprash. Products are processed using traditional chakki stone-grinding combined with modern quality control and distributed through retail stores and e-commerce channels across India and 37 international markets.
Product overview
Shakti Bhog is an Indian food brand founded in 1970, offering a portfolio of staple food products including whole wheat flour (Atta), chickpea flour (Besan), semolina (Sooji), refined wheat flour (Maida), maize flour (Makki Atta), cracked wheat (Daliya), flattened rice (Poha), and Chyawanprash. The company operates from a traditional milling heritage combined with modern processing methods, sourcing grains from agricultural regions in India and distributing nationwide and to 37 countries. Products are positioned around purity, traditional processing (stone-ground chakki style), and consistent quality for everyday Indian cooking.
Differentiator
Problem solved
Functional benefit
Products and services
- Shakti Bhog Atta (Whole Wheat Flour)
Companies that use Shakti Bhog
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Shakti Bhog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Shakti Bhog partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Shakti Bhog competitors and assessment
Company assessmentDirect peers
- Organic Tattva: Indian organic staples brand competing in Atta, Besan and multigrain flours via e-commerce platforms (Amazon, BigBasket) where Shakti Bhog also lists, targeting similar health-conscious households.
- Rajdhani Flour Mills: Long-standing North Indian flour miller offering Atta, Maida, Besan and Sooji with similar chakki-grinding positioning and retail presence to Shakti Bhog.
- Fortune (Adani Wilmar): Adani Wilmar's Fortune brand sells packaged Atta, Besan, Sooji and other staples through the same nationwide retail and e-commerce channels as Shakti Bhog, with overlapping product mix and target customer.
- Pillsbury India (General Mills): Pillsbury's India Atta and multigrain offerings compete head-to-head with Shakti Bhog in packaged wheat flour, sharing the same retail channels and target household segment.
- ITC Aashirvaad: Market-leading Indian packaged wheat flour (Atta) brand from ITC, directly competing with Shakti Bhog in the same chakki-fresh Atta category with nationwide distribution and similar multi-flour portfolio.
- Natureland Organics: Indian organic staples brand selling Atta, Besan, Maida and other flours through D2C and modern retail, competing with Shakti Bhog in the 'pure/chemical-free' positioning that overlaps with Shakti Bhog's farmer-sourcing claims.
- Annapurna Atta (GRM Overseas): Indian packaged Atta and basmati brand with comparable nationwide retail distribution and overlapping household staple portfolio to Shakti Bhog.
- Chakki Fresh / Bhartiya Atta: Indian packaged Atta brand emphasizing chakki-grinding and authenticity, directly comparable to Shakti Bhog's chakki positioning and household target.
Broad incumbents
- Patanjali Ayurved: Large Indian FMCG and Ayurvedic player with significant presence in Atta, Besan and Chyawanprash, competing with Shakti Bhog across both staple flours and the Chyawanprash line.
- Dabur India: India's dominant Chyawanprash brand and broad FMCG incumbent; directly competes with Shakti Bhog Chyawanprash and is a benchmark for that category within Shakti Bhog's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shakti Bhog social profiles
Digital presenceShakti Bhog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shakti Bhog leadership team
Management profileNumber of profiles
Profiles1 record
Shakti Bhog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shakti Bhog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shakti Bhog
What does Shakti Bhog do?
Shakti Bhog manufactures and distributes packaged staple food products, primarily whole wheat flour (atta), gram flour (besan), semolina (sooji), refined wheat flour (maida), maize flour (makki atta), cracked wheat (daliya), flattened rice (poha), and Ayurvedic chyawanprash. Products are processed using traditional chakki stone-grinding combined with modern quality control and distributed through retail stores and e-commerce channels across India and 37 international markets.
Is Shakti Bhog a public or private company?
Shakti Bhog is a private company. It is classified as family owned and is currently operating.
When was Shakti Bhog founded?
Shakti Bhog was founded in 1970. It employs 501 to 1,000 people.
Where is Shakti Bhog based?
Shakti Bhog is headquartered in New Delhi, India, in the Asia region.
How does Shakti Bhog make money?
One revenue line is on record: packaged Food Products Sales.
Who are Shakti Bhog's main competitors?
Direct peers on record are Organic Tattva, Rajdhani Flour Mills, Fortune (Adani Wilmar), Pillsbury India (General Mills), ITC Aashirvaad, Natureland Organics, Annapurna Atta (GRM Overseas) and Chakki Fresh / Bhartiya Atta. Broad incumbents are Patanjali Ayurved and Dabur India.
Does Shakti Bhog have an API?
No public API is recorded for Shakti Bhog.
What industry is Shakti Bhog in?
Shakti Bhog's product category is Packaged Staple Foods. Its primary akta.pro industry code is AFAKABAD, Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours). Its NAICS code is 3112 and its SIC code is 2040.