Synergy Barukh

What Synergy Barukh does

Synergy Barukh (legal name: Synergy Barukh Importex; also doing business as SBI Industrial Procurement Services) is a family-owned industrial procurement and distribution company that sources and delivers industrial parts and equipment for manufacturers and plant operators. Founded in 1965 by José Luis Cárdenas and now operating under third-generation family ownership, the company is headquartered in The Woodlands, Texas, in the Houston metropolitan area, and focuses on cross-border procurement between the United States and Mexico. Its catalog spans ten industrial product categories — abrasives, center arbors and chucks, cutting and machine tools, electric and electronics, filters and packing, gages, machine drives and controls, machinery spare parts, power transmission and hydraulics, and tools — sourced from established manufacturer brands including SKF, Gates, Parker, Timken, Bosch, Sandvik, Mitutoyo, and others.

The company's operating model is a sales-led, quote-based procurement service. Customers submit part numbers, brands, specifications, or photographs via a website quote form or WhatsApp Business, and the company commits to a 24-hour quote turnaround, with pricing determined transaction-by-transaction rather than through published rate cards. A bilingual English/Spanish team serves both US-based sourcing and Mexican industry buyers, which the firm treats as a core differentiator in cross-border industrial supply. Distribution is direct: products are sourced from manufacturers and delivered to end customers through the firm's procurement workflow, with no third-party channel partners identified in the available data. The firm also operates no app, no public API or SDK, and no disclosed integrations.

Synergy Barukh is privately held with no external investors, parent company, or public listing, and reports no funding rounds, acquisitions, patents, certifications, awards, or regulatory actions in the available source material. Its competitive position rests on family tenure, bilingual cross-border expertise, and breadth of product access, while its scale remains small at 1-10 employees. Revenue is not disclosed.

Name

Synergy Barukh

Legal name

Synergy Barukh Importex

Website

https://synergybarukh.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Synergy Barukh is a family-owned industrial procurement and distribution firm based in The Woodlands, Texas, sourcing and delivering industrial parts and equipment for manufacturers and plant operators across the US and Mexico since 1965.

Ownership category

akta.pro rank

Product category

Industrial Procurement Services

NAICS

Business Service Centers (56143)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Procurement Helpdesk & Stakeholder Support (BPAAAJAD)

Keywords

• Industrial procurement
• Industrial parts supply
• Cross-border sourcing
• Machinery spare parts
• Power transmission components

Headquarters

HQ city

The Woodlands

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations

Revenue model

1. Industrial Parts & Equipment Sales: The company generates revenue through the sale of industrial parts and equipment sourced from trusted manufacturers. Revenue is derived from transaction-based procurement services with quote-driven pricing. They connect manufacturers and plant operators with quality parts including abrasives, cutting tools, machine drives, power transmission, hydraulics, and machinery spare parts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Synergy Barukh is a cross-border industrial procurement and distribution company that sources and delivers industrial equipment, spare parts, and MRO supplies to manufacturers and plant operators across the U.S. and Mexico. The company operates a quote-based procurement service across ten product categories (abrasives, cutting tools, hydraulics, machine drives, gages, filters, electrical components, machinery spare parts, tools, and power transmission), with a 24-hour quote turnaround and bilingual English/Spanish support from its headquarters in The Woodlands, Texas.

Product overview

Synergy Barukh is an industrial procurement services company offering a single unified service: sourcing and delivering industrial parts and equipment for manufacturers and plant operators. The company connects customers with quality parts across ten product categories — Abrasives, Center Arbors & Chucks, Cutting & Machine Tools, Electric & Electronics, Filters & Packing, Gages, Machine Drives & Controls, Machinery Spare Parts, Power Transmission & Hydraulics, and Tools — all accessible through their procurement platform with 24-hour quote turnaround.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Procurement Services
• Abrasives
• Center Arbors & Chucks
• Cutting & Machine Tools
• Electric & Electronics
• Filters & Packing
• Gages
• Machine Drives & Controls
• Machinery Spare Parts
• Power Transmission & Hydraulics
• Tools

Quantifiable outcome

• 24-hour quote turnaround
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Fastenal: Fastenal is a large industrial supply distributor with a strong direct-sales/on-site presence serving manufacturers and plant operators, and a product mix that overlaps with Synergy Barukh's fasteners, tools, and MRO categories. It is a relevant broad incumbent peer for the same sales-led procurement motion.
• Motion Industries: Motion Industries distributes industrial parts including bearings, power transmission, electrical, fluid power, and shop supplies, all of which overlap with Synergy Barukh's machinery spare parts, power transmission, hydraulics, and electrical categories. Its direct-sales model to plant operators is closely aligned with Synergy Barukh's GTM.
• W.W. Grainger: W.W. Grainger is one of the largest industrial supply distributors in North America, offering broad MRO product categories (abrasives, cutting tools, hydraulics, electrical, etc.) and a multi-channel catalog very similar to Synergy Barukh's sourcing breadth. It operates at vastly greater scale and with full e-commerce, making it the dominant broad incumbent against which a small niche distributor competes.
• Applied Industrial Technologies: Applied Industrial Technologies is an industrial distributor focused on bearings, power transmission, fluid power, and MRO supplies for manufacturers, closely overlapping Synergy Barukh's power transmission, hydraulics, and machinery spare parts categories. Its direct, relationship-led sales approach is comparable.
• McMaster-Carr: McMaster-Carr is a leading industrial parts and equipment supplier with an exceptionally wide product range spanning maintenance, manufacturing, and operations categories that overlap directly with Synergy Barukh's 10+ categories. It is known for fast fulfillment and a comprehensive digital catalog, representing the digital-native benchmark for the procurement services Synergy Barukh offers.
• MSC Industrial Direct: MSC Industrial Direct supplies metalworking and MRO products to manufacturers, with cutting tools, abrasives, machine tool accessories, and spare parts that directly overlap Synergy Barukh's catalog. It serves plant operators through a direct sales model that is comparable to Synergy Barukh's quote-driven, sales-led GTM.

Regional players

• Grainger México: Grainger México is the Mexican arm of W.W. Grainger, serving manufacturers and plant operators in Mexico with MRO and industrial supplies. It is the most direct large-scale regional competitor to Synergy Barukh's cross-border US-Mexico procurement offering.
• Hidraulica y Equipos Industriales (regional Mexican distributors): Local Mexican industrial distributors (e.g., regional hydraulics, power transmission, and MRO suppliers) compete directly with Synergy Barukh for plant operators sourcing imported US brands like Parker, Gates, and SKF. They represent the fragmented regional competitor set that Synergy Barukh's bilingual cross-border model is designed to differentiate against.
• Würth Industry de México: Würth's industrial division serves manufacturing customers with fasteners, tools, and MRO supplies across Mexico and Latin America, mirroring Synergy Barukh's US-Mexico industrial customer base. It is a strong regional peer given the shared focus on Mexican manufacturing and plant operators.
• RS Components (RS Mexico): RS Components operates a major industrial and electronics distribution business in Mexico serving maintenance, manufacturing, and engineering buyers, overlapping with Synergy Barukh's electrical, electronics, and tooling categories. It is a relevant regional peer for the cross-border industrial procurement motion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/synergy-barukh-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergy Barukh