The Power Of Play

What The Power Of Play does

The Power of Play is a registered Canadian charity founded in 2016 and headquartered in West Vancouver, British Columbia. The organization designs and builds sustainable playgrounds for at-risk children in underserved communities across 18 countries, including refugee camps, orphanages, prisons, low-income schools, and Indigenous communities. Since inception, it has constructed 57 playgrounds impacting more than 63,880 children and using over 14,200 upcycled tires.

Its core product is playground construction, with each build comprising 10 to 16 elements (slides, swings, climbing structures, balance equipment, teeter-totters) assembled primarily from upcycled car tires and locally sourced materials. The reported average build cost is CAD 20,000 per playground, with an 8-10 year operational lifespan. The organization employs a community-designed methodology in which local children participate in design, and projects are executed with on-the-ground volunteer labor in collaboration with local NGOs and university partners (Emily Carr, Tongji, Guangdong University of Technology, Playground Ideas, Playground Builders, and others).

Revenue is generated entirely through philanthropy: individual donations via website, corporate sponsorships (Airbnb, EA Games, Telus, BC Hydro), birthday pledge campaigns, and personal/business/corporate playground sponsorships. The organization runs a multi-channel awareness program across Instagram, YouTube, Facebook, LinkedIn, podcast appearances, and a Doc Land Films documentary. Operations are supported by a small core team of 11-50 staff and board members plus an extended volunteer and partner network.

Name

The Power Of Play

Legal name

The Power of Play

Website

https://thepowerofplay.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Power of Play is a Canadian non-profit founded in 2016 that designs and builds sustainable playgrounds from upcycled tires for at-risk children, refugees, and Indigenous communities across 18 countries, funding operations via donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Charitable Playground Construction

NAICS

Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

Keywords

• Sustainable playground construction
• Upcycled tire playgrounds
• Children's welfare charity
• Community volunteer programs
• Playground sponsorship donations

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting the organization's mission to build playgrounds for at-risk children. Donors receive updates through newsletters and reports showing completed project outcomes.
2. Corporate Sponsorships: Support from companies including Airbnb, EA Games, Telus, BC Hydro, and others. Sponsors contribute to specific playground projects or general operational support.
3. Birthday Pledge Campaigns: Supporters pledge their birthday and ask friends and family to donate to The Power of Play instead of giving gifts.
4. Creative Campaigns: Individuals start their own creative campaigns to provide play spaces and education for children around the world.
5. Playground Sponsorship: Personal, business, or corporate level sponsorship of specific playgrounds.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Power of Play is a nonprofit organization that designs and builds sustainable playgrounds using environmentally friendly, recycled materials (primarily upcycled tires) for at-risk children in underserved communities. Each playground includes 10-16 elements such as slides, swings, climbing structures, balance equipment, and teeter-totters, with children participating in the design process. The organization operates across 18 countries, building play spaces in orphanages, refugee camps, prisons, and low-income schools.

Product overview

The Power of Play is a nonprofit organization that operates as a single unified charitable service rather than a platform-plus-modules architecture. Its core offering is sustainable playground construction for at-risk children worldwide, which includes playground design consultation, volunteer programs, donation and sponsorship programs, and custom campaign creation. The organization builds playgrounds using recycled/upcycled materials (primarily tires) in collaboration with local communities and partner NGOs. Each playground project is standalone, with highlighted projects including Hope Park (Tanzania), Bright Futures Playground (El Salvador), Smiles of Tomorrow (Argentina), and Together We Play (Lytton, BC).

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainable Playground Construction The core service involves building sustainable playgrounds using environmentally friendly and recycled materials (primarily upcycled tires) for at-risk children in underserved communities including orphanages, prisons, low-income schools, and refugee camps. Each playground includes 10-16 elements such as slides, swings, climbing structures, balance equipment, and teeter-totters, impacting at least 400 children with an average lifespan of 8-10 years.
• Playground Design Consultation TPOP engages directly with children in communities to understand their play preferences, asking them to draw and express their ideas, making children the true designers of their own playgrounds.

Quantifiable outcome

• 63,880+ children impacted by playgrounds built
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Doc Land FilmscoreGTM or Marketing PartnerProduced a documentary about The Power of Play's beginnings, mission, and work advocating worldwide for kids to be kids.
• Emily Carr University of Art + DesigncoreStrategic or Co-development PartnerCollaborating on a project for children's mental health, creating interactive objects. University partnership for design expertise.
• Playground IdeascoreStrategic or Co-development PartnerInternational partner working to create play spaces for children in underprivileged communities.
• Playground BuilderscoreStrategic or Co-development PartnerPartner organization supporting playground construction efforts.
• Anthill CreationsminorStrategic or Co-development PartnerPartner creating play spaces for children.
• Dufatanye OrganizationminorStrategic or Co-development PartnerLocal partner organization in Rwanda.
• World Forgotten ChildrenminorStrategic or Co-development PartnerInternational organization focused on forgotten children.
• Tongji UniversityminorStrategic or Co-development PartnerUniversity partner for international development projects.
• Guangdong University of TechnologyminorStrategic or Co-development PartnerUniversity partner supporting The Power of Play's work.
• Seeds of ExchangeminorStrategic or Co-development PartnerPartner organization in the network.
• YEY FoundationminorStrategic or Co-development PartnerFoundation partner supporting youth initiatives.
• Common Coworking SquamishminorOthersProvides desk membership and coworking space support.
• La Casa CluminorStrategic or Co-development PartnerLocal partner organization.
• Gud GudeeminorStrategic or Co-development PartnerPartner organization in India.
• Yeki HastimminorStrategic or Co-development PartnerPartner organization.
• Across-SSDminorStrategic or Co-development PartnerPartner organization in South Sudan.
• Sports Around The WorldminorStrategic or Co-development PartnerPartner focused on sports and play access.
• SACIFminorStrategic or Co-development PartnerPartner organization.
• LFN BandminorOthersMusical group supporting awareness efforts.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KABOOM!: Established US-based nonprofit that builds playgrounds for kids in underserved areas, with a much larger footprint, corporate partnerships (Citi, Builders Vision), and policy advocacy focus. Serves as the broad incumbent reference point for playground-equity nonprofits.
• Right To Play: Global organization promoting children's rights through sport and play in disadvantaged regions. Shares the 'play as healing/development' thesis but delivers through sport programming rather than physical playground construction.
• Variety – the Children's Charity: Established international children's charity supporting kids through health, mobility, and education programs. Functions as a broader incumbent peer in the children's-welfare fundraising space, with a much larger operational footprint.

Direct peers

• Playground Builders: Nonprofit that builds playgrounds in underserved communities globally. Listed as a direct strategic partner of The Power of Play, sharing methodology and field deployment in target regions.
• World Forgotten Children: International nonprofit focused on welfare of marginalized children. Listed as a TPOP partner and overlaps in mission around safe environments for vulnerable children globally.
• Seeds of Exchange: Nonprofit partner organization in TPOP's network supporting community development projects. Operates adjacent grassroots international-development programming with comparable donor-base profile.
• Anthill Creations: India-based nonprofit building play and learning spaces for underprivileged children using low-cost, locally-sourced materials. Listed as a TPOP partner and addresses the same 'play access for at-risk children' mission in a regional context.
• Sports Around The World: Partner organization focused on expanding sports and play access for youth. Comparable outreach model targeting play deprivation in underserved communities.
• Playground Ideas: Australia-based nonprofit that designs and builds low-cost playgrounds using recycled and local materials for underprivileged communities. Listed as a strategic partner of The Power of Play and operates a near-identical model across overlapping geographies.
• Dufatanye Organization: Rwanda-based partner organization supporting children and families. Functions as both partner and execution vehicle for TPOP's Rwanda builds, with comparable grassroots child-welfare mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thepowerofplay8069
• Facebookfacebook.com/Thepowerofplayinfo
• LinkedInlinkedin.com/company/thepowerofplay
• Instagraminstagram.com/thepower.ofplay

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Power Of Play