Reindustrias
- Company typePrivate
- Founded1967
- HeadquartersBogotá, Colombia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Reindustrias firmographics
Firmographics- Name
- Reindustrias
- Website
- https://reindustrias.com
- Company type
- Private
- Founded year
- 1967
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Reindustrias industry classification
Industry- Product category
- Automotive Parts and Lubricants
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)
- akta.pro secondary industries
- Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK), Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)
Keywords
Where Reindustrias is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Markets served
Reindustrias business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Reindustrias product offering
Product offeringCore offering
Reindustrias operates as an automotive dealership that markets and distributes lubricants, tyres, and automotive parts. The company focuses on physical aftermarket auto products for vehicle maintenance and replacement needs, serving customers in the Colombian market from its base in Bogotá.
Differentiator
Problem solved
Functional benefit
Products and services
- Lubricants
Companies that use Reindustrias
Customer profileIdeal customer profiles1 record
Reindustrias technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reindustrias partnerships and signals
Strategic signalRecent moves1 record
Reindustrias competitors and assessment
Company assessmentBroad incumbents
- Castrol: Global lubricants brand with strong LatAm automotive and industrial channels. Competes with Reindustrias in the lubricants segment directly via its distributor and dealer networks across Colombia.
- Michelin: World-leading tire manufacturer with deep commercial and passenger car distribution in Latin America. Directly comparable in the tire marketing/distribution half of Reindustrias' product portfolio.
- Goodyear Tire & Rubber Company: Global tire manufacturer and marketer with a substantial Latin American wholesale and dealer footprint. Overlaps with Reindustrias' tire distribution activities and is a major principal in the same Colombian channel.
- Shell Lubricants: World's largest lubricants marketer with deep Latin American presence. A key principal that competes with regional distributors like Reindustrias for shelf space, dealer relationships and B2B accounts in Colombia.
- Prestone: Specialty marketer of automotive fluids, antifreeze and additives. Comparable in the lubricants/fluids distribution portion of Reindustrias' business and in the shared B2B workshop channel.
Direct peers
- LKQ Corporation: Global distributor of automotive replacement parts, accessories and fluids serving repair shops and dealer networks. Directly comparable as the largest pure-play aftermarket parts distributor, operating a similar B2B distribution model that Reindustrias targets in Colombia.
- Genuine Parts Company: U.S.-based distributor of automotive replacement parts (NAPA) and industrial components. Operates an analogous wholesale-plus-affiliate-network distribution model for aftermarket parts and fluids, making it a strong structural comparable for Reindustrias.
- Advance Auto Parts: North American specialty retailer of automotive parts, accessories and maintenance items. Directly comparable in assortment (parts and consumables) and in the commercial-shop customer base that drives volume demand for distributors like Reindustrias.
- O'Reilly Automotive: U.S. automotive aftermarket parts retailer/distributor serving professional installers and DIY consumers. Highly comparable dual-side (retail + commercial) model selling parts and accessories to the same shop and fleet customer base Reindustrias targets.
- AutoZone: Largest U.S. retailer/distributor of automotive replacement parts and accessories. While retail-led, it competes in the same aftermarket channel for parts and accessories that Reindustrias serves in Colombia, and now operates in Mexico and Brazil.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Reindustrias social profiles
Digital presenceReindustrias financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reindustrias leadership team
Management profileNumber of profiles
Reindustrias funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reindustrias M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reindustrias
What does Reindustrias do?
Reindustrias operates as an automotive dealership that markets and distributes lubricants, tyres, and automotive parts. The company focuses on physical aftermarket auto products for vehicle maintenance and replacement needs, serving customers in the Colombian market from its base in Bogotá.
When was Reindustrias founded?
Reindustrias was founded in 1967. It employs 51 to 100 people.
Where is Reindustrias based?
Reindustrias is headquartered in Bogotá, Colombia, in the Latin America region.
Who are Reindustrias's main competitors?
Broad incumbents on record are Castrol, Michelin, Goodyear Tire & Rubber Company, Shell Lubricants and Prestone. Direct peers are LKQ Corporation, Genuine Parts Company, Advance Auto Parts, O'Reilly Automotive and AutoZone.
Does Reindustrias have an API?
No public API is recorded for Reindustrias.
What industry is Reindustrias in?
Reindustrias's product category is Automotive Parts and Lubricants. Its primary akta.pro industry code is CRAOANAA, Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes), with a secondary code of IMACANAK, Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners). Its NAICS code is 42312 and its SIC code is 5013.