Pools On The Gulf, Llc
Blue Haven Pools on the Gulf is a regional franchise operator designing, building, renovating, and servicing custom inground gunite swimming pools for residential homeowners across 11 offices in Florida and Alabama, backed by the Blue Haven national brand since 2000.
- Company typePrivate
- Founded2000
- HeadquartersMobile, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pools On The Gulf, Llc does
Pools On The Gulf, LLC, operating as Blue Haven Pools on the Gulf, is a regional franchise operator within the Blue Haven national pool construction network, founded in 2000 to serve residential homeowners across Florida, Alabama, and Mississippi. The company designs, builds, renovates, and services custom inground gunite (shotcrete) swimming pools and spas, with a comprehensive service portfolio spanning new construction, renovations and resurfacing, equipment sales and installation, repairs, and an in-house warranty program. Its core differentiator is a vertically integrated lifecycle model — every project moves from design consultation through in-house construction crews to ongoing warranty support, with proprietary SmartFeatures® technology (mobile pool automation apps, chlorine-free purification) available as upgrades.
The company operates 11 physical offices across high-population Florida/Alabama MSAs (Gulf Breeze, Panama City, Jacksonville, Orlando, Tampa, Sarasota, Fort Myers, Ormond Beach, The Villages, Winter Garden, and Mobile), reaching customers through a direct-to-consumer model emphasizing in-home consultations, free 3D design estimates, and flexible third-party financing. Average project pricing ranges from $55,000 to $100,000 for new pool construction, with revenue streams spanning project-based construction, renovation contracts, equipment sales, and recurring repair/maintenance. Material partnerships with PoolCorp, PebbleTec, US Gunite, and UltraPure Water Quality anchor the supply chain, and the Blue Haven parent brand — trusted since 1954 with 60 offices nationwide and ~110,000 pools built since 1990 — provides significant brand and operational leverage. The company has served over 20,000 families since 2000 and was recognized as a 2025 Top 50 Builder by Pool Span News.
Pools On The Gulf, Llc firmographics
Firmographics- Name
- Pools On The Gulf, Llc
- Legal name
- Pools On The Gulf, LLC
- Website
- https://www.bluehavenpotg.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue Haven Pools on the Gulf is a regional franchise operator designing, building, renovating, and servicing custom inground gunite swimming pools for residential homeowners across 11 offices in Florida and Alabama, backed by the Blue Haven national brand since 2000.
- Ownership category
- akta.pro rank
Pools On The Gulf, Llc industry classification
Industry- Product category
- Residential Pool Construction Services
- NAICS
- All Other Amusement and Recreation Industries (71399)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Pools On The Gulf, Llc is headquartered
LocationHeadquarters
- HQ city
- Mobile
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Pools On The Gulf, Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Pool Construction: Custom inground gunite pool construction for residential homeowners, including new pool builds from design through completion. Revenue is generated through project-based contracts with upfront deposits and milestone payments.
- Pool Renovations & Remodeling: Major renovations, resurfacing, tile and coping replacement, and modernization services for existing pools. These are project-based services with pricing based on scope of work.
- Pool Equipment Sales & Installation: Sale and installation of pool equipment including pumps, filters, heaters, and automation systems. Revenue from equipment markup and professional installation services.
- Pool Repairs & Maintenance: Repair services for leaks, equipment, tile, coping, and other pool issues. Revenue generated through service calls and repair project fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Average pool construction range in Central Florida |
| One time/ perpetual license | Pay-as-you-go | DIY inground pool comparison |
| Others | Multi-year contract | Project-based custom pool pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Pools On The Gulf, Llc product offering
Product offeringCore offering
Blue Haven Pools on the Gulf (legal entity Pools On The Gulf, LLC) designs, builds, renovates, and services custom inground gunite swimming pools and spas for residential homeowners. Core offerings span full-lifecycle pool services including new custom pool construction, pool renovations and remodeling, resurfacing, equipment sales and installation, repairs, and post-build warranty support delivered through 11 office locations across Florida and Alabama.
Product overview
Blue Haven Pools on the Gulf operates as a pool construction and service company offering a comprehensive portfolio of products and services for residential inground swimming pools. The core offering consists of custom gunite pool construction, supported by a suite of related services including pool renovations, resurfacing, equipment supply and installation, repairs, and an in-house warranty program. The company also provides financing assistance and free design consultations. Services are delivered through multiple Florida and Alabama locations with a focus on custom designs tailored to individual homeowner preferences and local climate conditions.
Differentiator
Problem solved
Functional benefit
Brands
- SmartFeatures: Exclusive technology line featuring mobile apps for remote pool control, virtually chlorine-free purification, and energy-efficient options.
Products and services
- Pool Construction Services Custom inground gunite pool design and construction services for residential homeowners, including new pool builds from excavation to final inspection, with features such as deck jets, laminars, beach entry, and custom shapes.
- Pool Renovations & Remodeling
Quantifiable outcome
- A pool can increase your home's property value by 5-8% on average in Florida
- +4 more outcomes
Companies that use Pools On The Gulf, Llc
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Pools On The Gulf, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pools On The Gulf, Llc partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- PebbleTeccoreMaterials supplier partner for pebble finishes on pool surfaces. PebbleTec provides durable, slip-resistant pool finishing materials available in various colors and textures. Listed as a partner/supplier on the company's homepage.
- PoolCorpcoreMajor pool equipment and supplies distributor partner. PoolCorp is one of the largest wholesale distributors of swimming pool and related outdoor living products. Listed as a partner/supplier on the company's homepage.
- US GunitecoreGunite (shotcrete) materials supplier for pool construction. US Gunite provides the concrete materials used in forming the structural shell of gunite pools. Listed as a partner/supplier on the company's homepage.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Pools On The Gulf, Llc competitors and assessment
Company assessmentRegional players
- California Pools & Spas: Major West Coast residential pool builder with branch offices and full design/build/renovation/service offerings. Comparable vertically integrated services model, although primarily active in California/Arizona/Nevada rather than FL/AL.
- Paragon Pools: Regional custom inground pool builder offering design, construction, renovation, and service for residential clients. Comparable service mix and project-based revenue model in a defined regional market.
Direct peers
- Blue Haven Pools & Spas: National parent brand; operates 60 offices coast-to-coast and built ~110,000 inground pools since 1990. Pools On The Gulf is a regional office within this same network, so brand standards, marketing, and operating model are identical.
- Premier Pools & Spas: One of the largest US residential pool builder franchises. Operates multiple regional offices building custom inground pools with construction, renovation, and service offerings — directly comparable GTM and product mix.
- Anthony & Sylvan Pools: Long-established (since 1946) US residential pool builder offering new construction, renovation, and service across multiple states. Closely comparable brand position, customer base, and full-service value proposition.
- River Pools & Spas: Regional residential inground pool builder with a strong content/SEO-driven marketing model and fiberglass/gunite offerings. Highly comparable in customer base (residential homeowners), project-based pricing, and educational content marketing approach.
Emerging players
- Leisure Pools: National manufacturer/installer of composite/fiberglass pools with dealer network. Overlaps on residential pool construction and equipment installation but uses a different primary shell material (composite vs. gunite).
Broad incumbents
- Pentair: Large global manufacturer of pool and water treatment equipment (pumps, filters, heaters, automation). Overlaps only on the equipment installation side of Blue Haven's offering, but a key industry incumbent context for equipment/margin economics.
- Hayward Pool Products: Major US pool equipment manufacturer (pumps, filters, heaters, automation, sanitization). Indirect adjacency through the equipment installation service line and SmartFeatures® co-manufacturing relationship.
Others
- Pool Corporation (PoolCorp): Largest US wholesale distributor of swimming pool supplies and equipment; listed partner of Pools On The Gulf. Not a direct competitor — adjacent/infrastructure role in the industry supply chain that the subject company depends on.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pools On The Gulf, Llc social profiles
Digital presencePools On The Gulf, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pools On The Gulf, Llc leadership team
Management profileNumber of profiles
Pools On The Gulf, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pools On The Gulf, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pools On The Gulf, Llc
What does Pools On The Gulf, Llc do?
Blue Haven Pools on the Gulf (legal entity Pools On The Gulf, LLC) designs, builds, renovates, and services custom inground gunite swimming pools and spas for residential homeowners. Core offerings span full-lifecycle pool services including new custom pool construction, pool renovations and remodeling, resurfacing, equipment sales and installation, repairs, and post-build warranty support delivered through 11 office locations across Florida and Alabama.
Is Pools On The Gulf, Llc a public or private company?
Pools On The Gulf, Llc is a private company. It is classified as corporate owned and is currently operating.
When was Pools On The Gulf, Llc founded?
Pools On The Gulf, Llc was founded in 2000. It employs 1 to 10 people.
Where is Pools On The Gulf, Llc based?
Pools On The Gulf, Llc is headquartered in Mobile, United States, in the North America region.
How does Pools On The Gulf, Llc make money?
Four revenue lines are on record. Pool Construction is the primary driver. The others are pool Renovations & Remodeling, pool Equipment Sales & Installation and pool Repairs & Maintenance.
Who are Pools On The Gulf, Llc's main competitors?
Regional players on record are California Pools & Spas and Paragon Pools. Direct peers are Blue Haven Pools & Spas, Premier Pools & Spas, Anthony & Sylvan Pools and River Pools & Spas. Leisure Pools is listed as an emerging player. Broad incumbents are Pentair and Hayward Pool Products. Pool Corporation (PoolCorp) is listed as an others.
Does Pools On The Gulf, Llc have an API?
No public API is recorded for Pools On The Gulf, Llc.
What industry is Pools On The Gulf, Llc in?
Pools On The Gulf, Llc's product category is Residential Pool Construction Services. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its NAICS code is 71399 and its SIC code is 1520.