What Penn Design Group does

Penn Design Group is a privately held B2B creative services agency founded in 1998 and headquartered in Hauppauge, New York. The firm specializes in packaging design, point-of-purchase retail displays, Amazon A+ content, video production, and broader brand identity work, serving consumer products companies and retailers. Its client roster includes Cuisinart, Fisher-Price, Walmart, Scholastic, P3 International, Jacmel Jewelry, and MasterChef/Continuum, with multiple relationships spanning 15-20+ years. The business operates as a project-based professional services shop with a disclosed headcount in the 1-10 range.

The agency's revenue model is standard professional services: project fees and likely retainer arrangements for ongoing packaging and retail display work with enterprise clients. There is no disclosed subscription or SaaS component, no recurring licensing arrangement, and no platform or marketplace offering. Its go-to-market is relationship-driven, anchored by long-tenured account relationships rather than formal sales pipelines or outbound marketing at scale. The addition of Amazon A+ content and video services reflects an effort to extend existing client relationships into e-commerce and digital shelf formats rather than to acquire net-new logos.

The firm's operating model is labor-intensive and people-dependent, with a small team delivering creative output directly. There is no disclosed proprietary technology stack, no AI/ML tooling, and no data or platform assets. The combination of a 25+ year track record, a Fortune 500 client base, and a small footprint suggests a lifestyle/specialist agency model: stable, relationship-anchored, and constrained in its ability to scale without proportionate hiring or geographic expansion.

Name

Penn Design Group

Legal name

Penn Design Group

Website

https://pdgny.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Penn Design Group is a Hauppauge, NY-based B2B creative agency founded in 1998 that provides packaging design, retail displays, Amazon A+ content, video, and branding services to enterprise consumer-products clients such as Cuisinart, Fisher-Price, and Walmart.

Ownership category

akta.pro rank

Product category

Commercial Creative Design Services

NAICS

Graphic Design Services (541430), Industrial Design Services (541420)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Package design services
• Retail display design
• Brand identity design
• Product photography
• Amazon content design

Headquarters

HQ city

Hauppauge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design and Branding Services: Project-based professional services revenue model. Penn Design Group generates income through fees for retail package design, display design, Amazon content creation, video production, product development, prototyping, dieline creation, brochure and catalog design, and photography services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Penn Design Group is a B2B creative design agency that delivers package design, retail display design, Amazon A+ content, video production, product photography, branding, illustration, logo and web design services for consumer product brands. The agency supports clients from concept through production-ready deliverables, including dieline creation, paper engineering, brochure and catalog design, social media graphics, and product development support across physical retail and e-commerce channels.

Product overview

Penn Design Group is a design agency founded in 1998, offering a comprehensive suite of creative services rather than a software product platform. The company's core offerings include Package Design, Retail Display Design, Amazon A+ Content, Video Production, Product Photography, Illustration, Logo Design, Web Design, Branding, Product Development, and Dieline Creation. These services work together as an integrated creative solution — Package Design and Retail Display Design form the foundation for physical product presence, while Amazon A+ Content and Video Production address e-commerce needs. Illustration and Logo Design support brand identity, and Web Design extends brand presence online. The agency serves diverse industries including housewares, toys, food, jewelry, personal care, and publishing, with long-standing partnerships spanning nearly two decades with clients such as Cuisinart, Fisher-Price, Walmart, P3 International, Jacmel Jewelry, and Skillmatics.

Differentiator

Problem solved

Functional benefit

Products and services

• Package Design Design of physical product packaging artwork, including dieline-based packaging for consumer brands selling through retail and e-commerce channels.
• Retail Display Design Creative design and engineering of in-store point-of-purchase displays, including paper-engineered fixtures, for consumer brand retail activations.
• Amazon A+ Content Design Creation of Amazon Enhanced Brand Content (A+ content) and e-commerce listing imagery for brands selling on Amazon and other online marketplaces.
• Video Production Video production services for consumer brands, supporting product marketing, retail, and digital content applications.
• Product Photography In-house product photography for consumer brand assets used in packaging, retail, and digital channels.
• Illustration Custom illustration services for branding, packaging, and digital content needs of consumer product brands.
• Logo Design Logo and brand mark design as part of brand identity engagements for consumer product companies.
• Web Design Web design services supporting consumer brand digital presence and e-commerce websites.
• Branding Full brand identity development including logo, visual systems, and brand guidelines for consumer product companies.
• Product Development Support Creative and design support for product development workflows in collaboration with consumer brand teams.
• Dieline Creation Structural dieline creation for packaging production, including flat pattern artwork for manufacturing handoff.
• Brochure and Catalog Design Design of brochures and product catalogs for consumer brand marketing and sales support.
• Social Media Graphics Graphic content creation for consumer brand social media channels and digital marketing.
• Paper Engineering Paper engineering for retail display and packaging structures, supporting in-store physical marketing materials.

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/penn-design-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penn Design Group