Pro Stride Elite Skating

What Pro Stride Elite Skating does

Pro Stride Elite Skating is a privately held power skating instruction company that delivers on-ice hockey development programs across the United States. Founded by Erik Kallio and Angelo Serse, both former Laura Stamm Power Skating certified instructors (17 and 15 years respectively), the company is headquartered in Mansfield, Massachusetts and operates through Pro Stride, Inc. The core product portfolio comprises age- and skill-tiered on-ice clinics (Group A for ages 7-11, Group B for ages 11-Adult), an advanced Jr Prospects program for ages 11 and up with AAA Pee-Wee prerequisite, and a Prospects program for high school, junior, and prep school players ages 15 and up. Programs are delivered with low instructor-to-player ratios (6:1 standard, down to 4:1 in elite tiers) and capped at 16-36 athletes per on-ice session.

The proprietary "Hockey Skating IQ" methodology combines technical skating precision with game-situational decision-making, distinguishing the offering from conventional cone-and-line drills. The technology stack includes 1080 Sprint 2 athletic performance testing (a hardware tool capturing power, distance, and speed across two 15-meter runs) with a public online leaderboard comparing results across youth, college, and NHL tiers, plus a video analysis service using coaching apps that enable slow motion playback, pause, highlight, drawing, and voice-over coaching. Revenue is generated through on-ice program registration ($350-$495 per clinic, with most programs priced at $395-$400), video analysis add-ons, private and small group training in limited areas of New Jersey and Eastern Massachusetts, organization-level consulting, and ancillary product sales of books and videos. Payment processing is handled via NMI.com under PCI-DSS compliance, with Microsoft Identity for website authentication and Constant Contact for email marketing.

The customer base spans youth hockey players (Mites through Pee-Wee), advanced juniors pursuing college and professional pathways, NCAA Division 1 and 3 programs (Boston College, Mercyhurst, Northeastern, Dartmouth, Johnson & Wales), junior organizations (NJ Hitmen, Worcester Jr Railers), prep schools (Bergen Catholic, Loomis Chaffee, Hotchkiss, Xaverian Brothers), and NHL/AHL players through co-founder Angelo Serse's role as NJ Devils Skating Coach. The company operates programs across 10+ states including Massachusetts, New Jersey, New York, Connecticut, Maryland, Tennessee, California, Pennsylvania, New Hampshire, and Florida, with a founder-operated, privately held ownership structure and no external institutional investment disclosed.

Name

Pro Stride Elite Skating

Legal name

Pro Stride, Inc.

Website

https://prostrideskating.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Stride Elite Skating is a privately held hockey power skating instruction company delivering on-ice clinics, video analysis, and consulting services to youth, junior, college, and professional players across 10+ U.S. states.

Ownership category

akta.pro rank

Product category

Hockey Skating Instruction

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)

akta.pro secondary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Power skating instruction
• Hockey skating development
• On-ice skating clinics
• Hockey player training
• Skating video analysis

Headquarters

HQ city

Mansfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. On-Ice Program Registration: Revenue from scheduled skating clinics, Jr Prospects programs, and Prospects programs. Clinics range from $350-$495 depending on location and duration. Programs are filled on first-come, first-serve basis by payment.
2. Video Analysis Services: Optional additional fee service for players who want in-depth skating analysis with personalized drill recommendations.
3. Consulting Services: Private lesson instruction, small group instruction, and team/organization level instruction for organizations and individual players.
4. Product Sales: Sale of books and videos through the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Pro Stride Elite Skating provides on-ice power skating instruction for hockey players through multi-day clinics, advanced Prospects programs (Jr Prospects and Prospects), video analysis, and consulting services for teams and organizations. Programs target players from age 7 through adult, including youth, high school, junior, college, and professional levels, with instructor-to-player ratios as low as 4:1. The company also sells instructional books and videos through its website.

Product overview

Pro Stride Elite Skating is a single-focus skating instruction company (not a platform) offering on-ice power skating development for hockey players. The core product portfolio consists of Clinics (Group A and Group B age-based programs), Jr Prospects (advanced program for Ages 11+), and Prospects (elite program for Ages 15+), complemented by Video Analysis services and Consulting Services for organizations and individual players. Optional add-on offerings include 1080 Sprint 2 Testing with an online leaderboard and private/small group training sessions. Programs are offered across multiple U.S. states including Massachusetts, New Jersey, New York, Connecticut, Maryland, California, and Tennessee.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinics (On-Ice Power Skating Clinics) On-ice power skating clinics for youth and adult hockey players divided into Group A (Ages 7-11) and Group B (Ages 11-Adult). Programs use a progressive building-block approach to improve speed, quickness, power, and efficiency. Pricing ranges from $350-$495 depending on location and partnership arrangements.
• Jr Prospects Program Rapid progression development program for Ages 11 & Up, designed for players with at least 1 year of AAA Pee-Wee hockey experience. Maximum 20 players on ice with 7 hours of ice time. Pricing ranges from $435-$450. Requires $200 minimum deposit with balance due 30 days prior to program start.
• Prospects Program Advanced program for Ages 15 & Up, designed for High School, Junior, and Prep School hockey players. Includes individual video analysis and skating maneuvers used in game-like situations. Maximum 16 players on ice with 8 hours of ice time. Pricing not publicly disclosed.
• Video Analysis Service In-depth video analysis service allowing players to see every aspect of their skating. Instructors use coaching apps to watch videos in slow motion, pause, highlight, and draw on the video with voice-over coaching, plus personalized drill recommendations.
• Consulting Services Consulting services for organizations (mini-clinics and coach training) and individual players (private and small group training available in limited areas of NJ and Eastern MA). Contact via email for pricing and availability.
• Instructional Books and Videos Sale of instructional books and videos through the Pro Stride website, supporting the company's power skating development methodology.

Quantifiable outcome

• Players achieve NHL, NCAA Division 1, and professional hockey careers after training
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• New Jersey DevilscoreStrategic or Co-development Partner · 1 January 2022Angelo Serse serves as the Head Skating Coach for the NJ Devils NHL team and AHL affiliates. This partnership provides Pro Stride with NHL-level credibility and allows for training NHL players, prospects, and AHL players. Erik Kallio also works with the organization.
• Worcester Jr RailerscoreStrategic or Co-development Partner · 1 January 2021Erik Kallio serves as the skating coach for the Worcester Jr Railers EHL and EHLP teams starting in the 2022-23 season. This provides ongoing organization-level instruction for the junior hockey program.
• Johnson & Wales UniversityminorStrategic or Co-development Partner · 1 January 2020Erik Kallio served as the skating coach for the Johnson & Wales Men's Hockey team for 2 seasons, providing college-level skating instruction.
• Bergen Catholic High SchoolminorStrategic or Co-development Partner · 1 January 2019Angelo Serse currently serves as Co-Head Coach of the Boys Varsity Hockey Team. Under his coaching, the team won their first ever county championship and was ranked #1 in New Jersey for consecutive weeks.
• NJ HitmencoreStrategic or Co-development PartnerNCDC and USPHL junior hockey organization with ongoing partnership. Coach Toby Harris serves as NCDC Head Coach and provides positive testimonials about Pro Stride's player development impact.
• Norwood Nuggets Youth HockeycoreStrategic or Co-development PartnerDJ Walsh leads weekly skating skills sessions for Norwood Nuggets Youth Hockey organization. Karl Wright also runs weekly skills during the season for this organization.
• Tri-County SaintscoreChannel Partner/ Reseller/ DistributorYouth hockey organization with ongoing partnership. Jay Ball, Former Skills Director and VP, provided testimonial about Erik and Angelo's professional work with players and teams.
• Loomis Chaffee SchoolminorStrategic or Co-development PartnerNEPSAC prep school listed as an organization partner, indicating ongoing skating instruction relationship.
• Hotchkiss SchoolminorStrategic or Co-development PartnerNEPSAC prep school listed as an organization partner, indicating ongoing skating instruction relationship.
• Bridgewater BanditsminorChannel Partner/ Reseller/ DistributorYouth hockey organization listed as partner organization.
• IPH HockeyminorStrategic or Co-development PartnerPartnership for combined clinics where Pro Stride provides 1.5 hours of skating instruction and IPH Hockey provides 1 hour of additional training each day.
• Xaverian Brothers High SchoolminorStrategic or Co-development PartnerErik Kallio coaches the 8th grade team at his high school alma mater, a role he has held for 5 years.
• Boston University ACHA Division 2minorStrategic or Co-development PartnerDJ Walsh serves as Head Coach of Boston University's ACHA Division 2 team, leading the program to three consecutive regional tournament appearances.
• NH Mountain Kings AcademyminorStrategic or Co-development PartnerAlex Ring serves as Head Coach for the 15O NH Mountain Kings Academy team and Skating Coach for all NH Mountain Kings teams including youth programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bauer Hockey: Largest hockey equipment brand in North America. While primarily an equipment manufacturer, Bauer runs skills academies, performance training content, and youth development programming — overlapping with Pro Stride at the elite-development, hockey-skills end of the market.
• Pure Hockey: Largest hockey retail chain in the US, with brick-and-mortar stores in many of the same Northeast geographies Pro Stride operates in. Pure Hockey has hosted skills clinics and partners with local instructors, making it an adjacent competitor for player development attention and arena partnerships.
• Warrior Hockey: Major hockey equipment brand producing sticks, gloves, and protective gear. Warrior invests in athlete sponsorship and skills content aimed at the same elite youth and junior hockey demographic that Pro Stride serves, and competes for sponsorship dollars with the same organizations Pro Stride partners with.
• CCM Hockey: One of the two largest hockey equipment manufacturers globally. CCM's performance and skills content, athlete endorsements, and youth-hockey partnerships place it in the broader hockey development ecosystem where Pro Stride operates, though its core business is equipment rather than instruction.

Others

• USA Hockey: The national governing body for ice hockey in the United States. USA Hockey publishes the American Development Model (ADM) and runs sanctioned player development programming, indirectly competing for the same family budget that funds Pro Stride clinics and providing the certification pipeline Pro Stride's instructors operate within.
• International Hockey Federation (IIHF): Global governing body for ice hockey that sets development standards and runs international tournaments. The IIHF's coach certification and player-development frameworks shape the curriculum ecosystem that Pro Stride's instructors operate within, and the league structures below it (NCAA, USHL, NAHL) are key partner channels for Pro Stride.

Direct peers

• Laura Stamm Power Skating: The historical gold standard in power skating instruction. Pro Stride's two founders (Erik Kallio and Angelo Serse) ran Laura Stamm Power Skating programs for 17 and 15 years respectively before founding Pro Stride, making this the most directly comparable peer in terms of methodology, curriculum, and customer base.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Prostrideskating
• LinkedInlinkedin.com/company/pro-stride-elite-skating

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Stride Elite Skating