HEK
- Company typePrivate
- Founded1953
- HeadquartersOwosso, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
HEK firmographics
Firmographics- Name
- HEK
- Legal name
- HEK Inc.
- Website
- https://hekinc.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
HEK industry classification
Industry- Product category
- Manufacturer Sales Representation
- NAICS
- Electrical Equipment Manufacturing (3353)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ)
Keywords
Where HEK is headquartered
LocationHeadquarters
- HQ city
- Owosso
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HEK business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Manufacturer Representative Commissions: HEK Inc generates revenue as a manufacturer's sales representative agency by earning commissions from the manufacturers they represent. They serve as the exclusive or preferred sales channel for power utility equipment manufacturers targeting public power utilities in their territory.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
HEK product offering
Product offeringCore offering
HEK Inc. operates as an independent manufacturer's sales representative agency exclusively dedicated to the power utility industry. The firm represents 16 electrical and utility equipment manufacturers (e.g., Schneider Electric, WEG, Powell Industries, LS Cable, PLP, Southern States, Olsun, NGK-Locke, Durham USA, Ametek Solid State Controls) and sells their products to municipal and public power utilities across Michigan and parts of Ohio, earning commissions on transactions. HEK does not manufacture its own products but provides specialized sales expertise, manufacturer relationships, and procurement support to utility decision-makers.
Product overview
HEK Inc. is a premier independent manufacturer's sales representative agency exclusively dedicated to the power utility industry. Established in 1953, the company provides sales representation services throughout Michigan and parts of Ohio. HEK Inc. does not manufacture its own products but represents a network of 16 electrical and utility equipment manufacturers, including producers of medium voltage cable (LS Cable), switchgear and controls (Powell, Southern States, Ametek Solid State Controls), transmission and distribution hardware (PLP, Galvan Electrical, Inner-Tite), power equipment (Schneider Electric, WEG, Olsun), metering components (Durham USA), insulators (NGK Locke), and various other utility-specific products. The company acts as an intermediary between these manufacturers and utility companies, providing expertise and tailored solutions for the power utility sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Manufacturer's Sales Representation (Power Utility Channel) Independent manufacturer's sales representative service exclusively dedicated to the power utility industry. HEK represents 16 manufacturers (Schneider Electric, WEG, Powell Industries, LS Cable, PLP, Southern States, Olsun, NGK-Locke, Durham USA, Ametek Solid State Controls, Galvan Electrical, Inner-Tite, H-V Inc., MidCentral Electric, Curlee Machinery, and Almetek) and sells their products (medium voltage cable, switchgear, controls, transformers, insulators, ground rods, meter sockets, lighting/mast arms, utility hardware, and signage) to municipal and public power utilities across Michigan and parts of Ohio. Revenue is generated through commissions on transactions facilitated between manufacturers and utility customers.
Companies that use HEK
Customer profileSegments1 record
Ideal customer profiles2 records
HEK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HEK partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- AlmetekcoreAlmetek is a manufacturer represented by HEK Inc for utility signage and related products in the Michigan and Ohio territories.
- Ametek Solid State ControlscoreAmetek Solid State Controls is a manufacturer of power control solutions represented by HEK Inc in the territory.
- Curlee MachinerycoreCurlee Machinery manufactures lighting and mast arm equipment represented by HEK Inc in Michigan and Ohio.
- Durham USAcoreDurham USA provides meter sockets, test switches, and instrument transformers represented by HEK Inc in the territory.
- Galvan ElectricalcoreGalvan Electrical manufactures ground rods and electrical hardware represented by HEK Inc.
- H-V InccoreH-V Inc is a manufacturer represented by HEK Inc in the power utility equipment category.
- Inner-TitecoreInner-Tite manufactures utility hardware products represented by HEK Inc in the territory.
- LS CablecoreLS Cable provides medium voltage cable including EPR and TR-XLPE insulation, represented by HEK Inc in Michigan.
- MidCentral ElectriccoreMidCentral Electric is a manufacturer represented by HEK Inc in the power utility sector.
- NGK-LockecoreNGK-Locke manufactures polymer insulators and related products, represented by HEK Inc.
- OlsuncoreOlsun manufactures transformers and electrical equipment represented by HEK Inc in Michigan and Ohio.
- Powell IndustriescorePowell Industries provides power distribution equipment represented by HEK Inc in the territory.
- PLP (Preformed Line Products)corePLP manufactures hardware, preformed products, armor rods, and splice closures for transmission and distribution represented by HEK Inc.
- Schneider ElectriccoreSchneider Electric is a global power and automation equipment manufacturer represented by HEK Inc in the territory.
- Southern States LLCcoreSouthern States LLC manufactures circuit switchers, disconnect switches, reclosers, mobile substations, and cap banks represented by HEK Inc.
- WEGcoreWEG is a global manufacturer of motors and power equipment represented by HEK Inc in Michigan and Ohio.
- Michigan Public Power Association (MIPPA)minorHEK Inc is affiliated with the Michigan Public Power Association, indicating membership and industry engagement.
- Electric Energy Resource Association (EERA)minorHEK Inc is affiliated with the Electric Energy Resource Association, demonstrating industry participation and network visibility.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
HEK competitors and assessment
Company assessmentBroad incumbents
- Irby Utilities: Utility-focused electrical distributor serving investor-owned and public power utilities across the US. Highly comparable to HEK in product mix (T&D hardware, switchgear, conductors) and end customer (utilities).
- Graybar: Major electrical, communications, and utility products distributor with deep municipal-utility relationships across the Midwest. Graybar overlaps with HEK at the buyer level (utility procurement) and the product level (cable, switchgear, transformers).
- Border States Electric: Employee-owned electrical distribution company serving utility, contractor, and industrial customers across the Upper Midwest including Michigan. Comparable to HEK because it competes for the same municipal utility specification opportunities.
- Crescent Electric Supply: Midwest-rooted electrical distributor serving utility, commercial, and industrial customers. Adjacent peer — operates a different channel model (branch distribution vs. rep agency) but competes for similar utility accounts in overlapping geographies.
- WESCO International: One of the largest electrical and utility distribution platforms in North America. While WESCO is primarily a distributor rather than a rep agency, it competes for the same utility specification-and-supply budget that HEK's manufacturer partners sell into, making it the most relevant broad incumbent peer.
Direct peers
- Burch & Associates: Manufacturer's representative agency covering electrical and utility markets in the Midwest. Direct peer to HEK in terms of commission-based rep model targeting municipal and cooperative utilities.
- Slater Stearns: Independent manufacturer's sales representative agency serving the electric utility industry — the closest direct peer to HEK in business model, customer type, and line-card structure.
Others
- The Okonite Company: US cable manufacturer (medium/high voltage) whose products compete head-to-head with LS Cable, one of HEK's principal lines. Included because Okonite and HEK are on opposite sides of the same utility specification — relevant for understanding the competitive context in which HEK sells.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
HEK social profiles
Digital presenceHEK financial estimates
Financial estimateRevenue estimate
Valuation estimate
HEK leadership team
Management profileNumber of profiles
HEK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HEK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HEK
What does HEK do?
HEK Inc. operates as an independent manufacturer's sales representative agency exclusively dedicated to the power utility industry. The firm represents 16 electrical and utility equipment manufacturers (e.g., Schneider Electric, WEG, Powell Industries, LS Cable, PLP, Southern States, Olsun, NGK-Locke, Durham USA, Ametek Solid State Controls) and sells their products to municipal and public power utilities across Michigan and parts of Ohio, earning commissions on transactions. HEK does not manufacture its own products but provides specialized sales expertise, manufacturer relationships, and procurement support to utility decision-makers.
Is HEK a public or private company?
HEK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HEK founded?
HEK was founded in 1953. It employs 1 to 10 people.
Where is HEK based?
HEK is headquartered in Owosso, United States, in the North America region.
How does HEK make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are HEK's main competitors?
Broad incumbents on record are Irby Utilities, Graybar, Border States Electric, Crescent Electric Supply and WESCO International. Direct peers are Burch & Associates and Slater Stearns. The Okonite Company is listed as an others.
Does HEK have an API?
No public API is recorded for HEK.
What industry is HEK in?
HEK's product category is Manufacturer Sales Representation. Its primary akta.pro industry code is IMAIABAJ, Backup Power & Critical Power Systems (Generators/UPS). Its NAICS code is 3353 and its SIC code is 5084.