What SmartHoming does

SmartHoming GmbH is a privately held Berlin-based residential real estate developer founded in 2005, specializing in architecturally distinctive, sustainable housing projects across Berlin and Brandenburg an der Havel, Germany. The company operates a direct-to-consumer model, developing multi-family residential buildings, urban ensembles, and co-housing (baugruppen) communities that are marketed and sold to individual buyers through project-specific websites and dedicated sales contacts. Its portfolio spans 17 completed and in-progress projects totaling over 85,000 sqm of residential space, with project sizes ranging from compact 11-unit buildings (magazin17, Dunckerstraße 63) to large-scale 396-unit ensembles (Thulestraße 62 in Berlin-Pankow).

The company's core differentiator is design-led residential development executed through a curated partnership network, most notably a long-standing core relationship with Berlin architecture firm zanderroth architekten and specialized landscape architects. Projects feature flexible floor plans (addable/subtractable units, wide-span ceilings without load-bearing walls), sustainable materials (lightweight concrete, timber facades), integrated landscape design, vertical gardens, and communal amenities. This architectural approach has earned SmartHoming more than 28 industry awards since 2008, including MIPIM Best Residential Development (2017), FIABCI Prix d'Excellence Silver (2021), and BDA Preis Berlin (2024).

The business generates revenue through one-time residential property sales (individual apartments and commercial units) at project completion or during the development phase. SmartHoming typically handles project development while co-developing larger schemes with institutional partners such as UBM Development (Thulestraße 62) and Artetectura (Packhof-Quartier). The company is led by Managing Director Sascha Zander with a small team of 11-50 employees, and remains privately held with no disclosed external funding, parent company, or institutional investors. Operations are confined to the Berlin metropolitan area and Brandenburg, with ongoing pipeline projects (Packhof-Quartier 2025, Langhans24, Arkonaplatz 1a 2026) indicating continued geographic and service-line expansion.

Name

SmartHoming

Legal name

SmartHoming GmbH

Website

https://smarthoming.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartHoming is a privately held Berlin-based residential real estate developer (founded 2005) that designs, builds, and sells architecturally distinctive multi-family housing projects across Berlin and Brandenburg an der Havel, serving individual homebuyers, residential investors, and baugruppen (co-housing) communities through a curated design-led model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential General Contracting (New Build) (IMAFAAAB)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Luxury / High-End Home Construction (IMAFABAJ)

Keywords

• Residential real estate development
• Multi-family housing
• Co-housing communities
• Urban residential architecture
• Sustainable building design

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Property Sales: SmartHoming develops residential real estate projects and sells individual apartments and commercial units to buyers. Revenue is generated through one-time property sales at project completion or during development phase.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SmartHoming GmbH develops architect-designed residential real estate projects in Berlin and Brandenburg, building multi-family apartment buildings, co-housing communities (Baugruppen), and urban residential ensembles. The company sells individual residential and commercial units directly to buyers, with project sizes ranging from 11 apartments to 396 apartments per development. Projects feature flexible floor plans, sustainable building materials, integrated landscape architecture, and are developed in collaboration with architecture firm zanderroth.

Product overview

SmartHoming GmbH is a Berlin-based residential real estate developer operating a portfolio of 15 named housing projects across Berlin and Brandenburg an der Havel. The company develops multi-family residential buildings, co-housing communities, and urban residential ensembles featuring flexible floor plans, communal spaces, and contemporary architecture. Projects range from compact apartment buildings (e.g., magazin17 with 11 units) to large-scale complexes (th62 with 396 units). Most projects are developed in collaboration with architecture firm zanderroth and landscape architects, emphasizing sustainability, community building, and adaptable living spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Arkonaplatz 1a (ap1a) Multi-family residential building with 14 apartments and 1 commercial unit (1,270 sqm) in Berlin-Mitte, built with site-cast lightweight concrete. Status: under construction, units available for sale.
• Langhansstraße 24 (langhans24) Co-housing (Baugruppen) development project with 47 apartments in varying sizes and 1 commercial unit (~3,970 sqm) in Berlin-Weißensee, featuring three modern residential buildings around a shared green garden courtyard. Designed for collaborative building groups.
• Packhof-Quartier (pac) Residential ensemble of three buildings with 71 apartments (~6,000 sqm) in Brandenburg an der Havel, offering 2- to 4-room units with private gardens and terraces. Co-developed with Artetectura.
• Magazinstraße 17 (magazin17) Multi-family residential building with 11 apartments and 1 commercial unit (1,210 sqm) across 7 floors of lightweight concrete in Berlin-Mitte. Won Architektur Preis Berlin 2023 and nominated for DAM Preis 2025.
• Thulestraße 62 (th62) Six freestanding urban houses with 396 apartments (35,100 sqm) in Berlin-Pankow, featuring 'vertical gardens' with 2,460 planted troughs on balconies and terraces within an 11,000 sqm car-free park-like landscape. Won BDA Preis Berlin 2024 and FIABCI Prix d'Excellence Silver 2021.
• Scharnhorststraße 8 (s8) Residential building complex with 30 apartments and 11 commercial units (4,000 sqm) in Berlin-Mitte, featuring three garden houses connected by landscaped courtyards with direct access to Panke Park.
• Pasteurstraße 19-25 (pa1925) Urban residential ensemble with 51 apartments (7,088 sqm) in Berlin-Prenzlauer Berg, comprising four buildings that integrate a former supermarket into the ground floor, with flexible floor plans ranging from 60–200 sqm. Developed as a Baugruppen (building group) project with landscape design by Hager & Partner.
• Rigaer Straße 22 - Haus 7 (ri22h7) Eight-story residential building in Berlin-Friedrichshain with 47 apartments (~4,766 sqm) accessed via four staircases with elevators, private balconies or terraces, and underground parking, adjacent to a 5,000 sqm shared park landscape.
• Liebigstraße 01 (li01) Six freestanding point residential buildings with 144 apartments (9,431 sqm) in Berlin-Friedrichshain, featuring flexible addable floor plans where units of 52 sqm and 64 sqm can combine to 116 sqm.
• Christburger Straße 19 (cb19) Residential buildings in Berlin-Prenzlauer Berg with 27 apartments (2,872 sqm) featuring flexible subdivision of floor plans using wide-span ceilings with no load-bearing walls, accessible via elevator.
• Adalbertstraße 41 (ad41) Prototype implementation of a two-apartment-per-floor organized residential building with 13 apartments (1,635 sqm) in Berlin-Kreuzberg, featuring large outdoor areas and open facade.
• Dunckerstraße 63 (du63) Residential building in Berlin-Prenzlauer Berg (1,239 sqm) with diverse apartment types including maisonettes and penthouses, featuring a sculptural meandering facade and white plastered finish.
• Zelterstraße 5 (ze05) Residential complex in Berlin-Prenzlauer Berg with 45 apartments (6,624 sqm) combining 23 townhouses, 10 garden houses, and 12 penthouses around a shared garden courtyard with communal roof terrace, sauna, and guest apartments.
• Schönholzer Straße 11 (sc11) Residential building in Berlin-Mitte (1,317 sqm) featuring a continuous steel-reinforced concrete band defining all floors and forming loggias and balconies over the corner.
• Ruppiner Straße 43 (ru43) Two mirror-image buildings flanking a public square in Berlin-Mitte with 12 apartments (1,524 sqm), each floor featuring a three-sided apartment with three cardinal orientations. SmartHoming's first completed residential project.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• zanderroth architektencoreStrategic or Co-development PartnerPrimary architectural partner for most SmartHoming projects. zanderroth is a Berlin-based architecture firm that designs residential buildings for SmartHoming, including Scharnhorststraße 8, Pasteurstraße 19-25, Arkonaplatz 1a, Langhansstraße 24, and Packhof-Quartier. The partnership is central to SmartHoming's architectural identity and award-winning portfolio.
• friedburg & Co.coreStrategic or Co-development PartnerLandscape architecture partner for multiple projects including Ruppiner Straße 43, Zelterstraße 5, Scharnhorststraße 8, and Schönholzer Straße 11. Responsible for garden and public space design in SmartHoming residential developments.
• UBM Development Deutschland GmbHmajorStrategic or Co-development PartnerDevelopment partner for the Thulestraße 62 project in Berlin-Pankow. UBM Development is the client/bauherr (developer) for this 396-unit residential ensemble, with SmartHoming handling project development.
• ArtetecturamajorStrategic or Co-development PartnerCo-developer for the Packhof-Quartier project in Brandenburg an der Havel. Artetectura partnered with SmartHoming to develop the 71-unit residential ensemble.
• 100 LandschaftsarchitekturminorStrategic or Co-development PartnerLandscape architecture partner for the Langhansstraße 24 baugruppen project in Berlin-Weißensee.
• Hager & PartnerminorStrategic or Co-development PartnerLandscape architecture partner for the Pasteurstraße 19-25 project in Berlin-Prenzlauer Berg.
• KUULA LandschaftsarchitektenminorStrategic or Co-development PartnerLandscape architecture partner for the Thulestraße 62 project, responsible for the 11,000 sqm urban landscape design.
• zanderroth (secretariat cooperation)minorImplementation/ SI/ Consulting PartnerSecretariat cooperation with zanderroth partner office for administrative support and office management.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• UBM Development AG: Austrian/DACH-focused listed real estate developer active in residential and hotel development. Direct peer via SmartHoming's th62 project partnership where UBM acts as the client/developer (Bauherr) and SmartHoming handles project development — they are co-developers on the same residential asset class in DACH.
• CG Gruppe AG: Berlin-headquartered German real estate developer with strong focus on metropolitan residential projects in Berlin, Frankfurt, and Munich. Closely comparable Berlin-based residential for-sale developer with broader portfolio scale than SmartHoming.
• Bauwert GmbH: Berlin-based residential real estate developer known for mid- to high-end apartment buildings in central Berlin neighborhoods (Prenzlauer Berg, Mitte). Direct for-sale residential peer with Berlin geographic overlap.
• Pandion AG: Bavaria/Cologne-based residential real estate developer with strong design orientation and projects in Berlin (e.g., Pandion Sonnenallee, P-Living). Comparable product/market overlap with SmartHoming in Berlin for-sale residential, with similar boutique premium positioning.
• Instone Real Estate Group AG: Frankfurt-based listed residential developer focused on German metropolitan markets including Berlin. Comparable for-sale residential development model with broader national reach — a slightly larger but architecturally-attentive German residential developer.

Broad incumbents

• Bonava AB: Swedish-listed residential developer with operations across Germany (including Berlin). Larger-scale publicly-traded incumbent building for-sale residential — they address the same buyer pool but with mass-market scale rather than SmartHoming's boutique focus.
• Art-Invest Real Estate: Cologne-based German real estate developer and investor with residential projects including in Berlin. Broader portfolio covering office, residential, and mixed-use — comparable to SmartHoming on the residential side but at larger scale.
• Hochtief Projektentwicklung: Hamburg-based subsidiary of Hochtief building premium residential and mixed-use real estate in major German cities including Berlin. Much larger incumbent that competes for premium German residential sites, though at broader scale than SmartHoming's boutique approach.

Others

• zanderroth architekten: Berlin architecture firm that is SmartHoming's primary design partner across most projects (Scharnhorststraße, Pasteurstraße, Arkonaplatz, Langhans24, Packhof). Not a competitor but a critical ecosystem partner whose portfolio and design language directly co-defines SmartHoming's brand.

Regional players

• degewo AG: Berlin's largest municipal housing company. Operates on residential development in Berlin and is relevant because SmartHoming occasionally partners with municipal developers — a regional housing counterparty that operates in the same local market with a different (rental/institutional) focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smarthoming

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartHoming