What Colette does

Colette NYC LLC operates a private membership club in New York City targeting affluent individuals seeking curated hospitality experiences. The company's offering centers on access to exclusive club facilities — including dining, health and fitness amenities, and personalized services — with membership acquired through a curated, inquiry-based sales process rather than public sign-up.

The underlying technology is a web-based membership platform branded as Colette Tech, which provides authenticated member portals (colette.colette.world for core membership services and cocos.colette.world for the affiliated restaurant, Coco's at Colette LLC). The platform integrates third-party SaaS providers — Formstack for forms and data collection, Nexedus for operations, Stripe for payment processing, and Kustomer for member service CRM — supporting reservation facilitation, preference management (including dietary requirements), and member communications.

Colette generates revenue primarily through recurring membership fees, supplemented by spend at the affiliated Coco's restaurant. The company is privately held under Colette NYC LLC, a USA-domiciled LLC, with no disclosed institutional investors, parent company, or external funding. Operating geography is limited to a single NYC location, and no public pricing is offered — prospective members submit inquiries through the website for membership consideration.

Name

Colette

Legal name

Colette NYC LLC

Website

https://colette.world

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Colette NYC LLC operates a private membership club in New York City serving affluent individuals seeking curated hospitality experiences, including exclusive dining at its affiliated Coco's at Colette restaurant, delivered through a web-based member portal with recurring membership fees.

Ownership category

akta.pro rank

Product category

Private Membership Club

NAICS

Food Services and Drinking Places (722), Full-Service Restaurants (722511)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Nightlife & Club Guest List / Table Reservations (HSACALAG)

Keywords

• Private membership club
• Hospitality services
• Members-only dining
• Luxury lifestyle club
• Wellness facilities

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Services: Colette offers membership services through its 'Colette Tech' platform, which provides access to member-only areas, reservation facilitation, and personalized experiences. Revenue is generated through membership fees.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Colette NYC LLC operates a private membership club in New York City, offering curated hospitality experiences through the Colette Tech platform. Members gain access to the affiliated Coco's at Colette restaurant, wellness facilities, and personalized services, with access managed via password-protected online portals. Revenue is generated through recurring membership fees.

Product overview

Colette operates as a membership services platform offered by Colette NYC LLC. The portfolio consists of Colette Tech (the core membership technology platform) and Coco's at Colette LLC (the associated restaurant). Members access the platform through dedicated portals: colette.colette.world for Colette membership services and cocos.colette.world for the restaurant component.

Differentiator

Problem solved

Functional benefit

Brands

• Coco's: Restaurant operated by Colette NYC LLC as referenced in the Terms of Service, also accessible via cocos.colette.world

Products and services

• Colette Membership The primary private membership offering of Colette NYC LLC, providing members with access to the club's hospitality services, wellness facilities, and personalized experiences through the authenticated Colette Tech portal. Targeted at affluent individuals in New York City seeking curated private club access.
• Coco's at Colette (Restaurant) Restaurant operated by the affiliated Coco's at Colette LLC, accessible to members through a dedicated password-protected portal. Provides private dining experiences as a component of the Colette membership offering.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationPayment processing service provider enabling secure transaction processing for membership fees and purchases. Critical infrastructure for payment collection.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Soho House: Global private members' club operator combining dining, wellness, and hotel accommodations for creative professionals. Closest comparable business model to Colette: recurring membership fees, integrated F&B, and multi-vertical member experience.
• The Ned: Private members' club and hotel concept combining restaurants, coworking, spa, and event spaces under a single membership. Directly comparable multi-vertical members' club model to Colette's dining-plus-wellness-plus-tech structure.
• Casa Tua: Members-only restaurant club in NYC's Upper East Side offering curated dining and cultural events to a vetted membership. Closely comparable in NYC luxury dining-club positioning and curated member experience.
• Casa Cipriani: Luxury private members' club with flagship in NYC, integrating fine dining, hotel rooms, and curated social programming. Mirrors Colette's positioning as a high-net-worth membership club with a flagship restaurant sub-brand.
• NeueHouse: Members-only work and social club in NYC and LA with curated hospitality, dining, and event programming. Comparable membership-club-with-hospitality model targeting similar creative/affluent NYC audience.
• Spring Studios / Spring Place: Members' club in NYC combining restaurant, event, and creative/coworking programming for an affluent creative-class member base. Comparable on curated membership, NYC footprint, and integrated dining/event experience.
• Zero Bond: Members-only social club in NYC's NoHo, founded with an inquiry/approval-based model and curated hospitality programming. Direct same-city, same-format comparison point for Colette's NYC private club positioning.

Emerging players

• The Wing: Members' club concept with NYC locations offering workspace, dining, and curated programming on a recurring membership model. Comparable membership-club economics, though narrower in segment focus.

Broad incumbents

• Aman Club: Ultra-luxury hospitality group with private club-style programming at flagship locations worldwide, blending dining, wellness, and curated member experiences. Comparable at the high end of the luxury hospitality / private club spectrum.
• Six Senses: Global luxury hospitality brand integrating hotels, wellness, and member-style programming. Comparable as a broader luxury hospitality incumbent whose wellness and curated-stay offerings overlap with Colette's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colette