Motorcyclepedia
Motorcyclepedia is a nonprofit motorcycle museum in Newburgh, NY operating an 85,000-sq-ft facility displaying 650+ vintage motorcycles across eight themed galleries. It serves hobbyists, families, and collectors through admissions, a $100 annual membership, events like the annual Swap Meet, and a branded merchandise e-commerce shop.
- Company typePrivate
- Founded-
- HeadquartersNewburgh, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Motorcyclepedia does
Motorcyclepedia Museum is a privately held, nonprofit motorcycle museum operating an 85,000-square-foot facility at 250 Lake St, Newburgh, NY 12550. Founded by the father-son duo Gerald and Ted Doering, the museum displays a collection of over 650 motorcycles and memorabilia assembled across 80 years of collecting, organized into eight themed galleries: Indian Timeline (featuring a motorcycle from every year of original Indian brand production, 1901-1953), Harley, Movie, Chopper, Police & Military, Origins, European, and Lightweight. The institution is open Thursdays 4pm-8pm and Fridays through Sundays 10am-4pm, with adult admission at $15 ($8 on Thursdays) and free entry for children 16 and under.
The museum's product surface centers on the physical gallery experience, supplemented by a digital archive (PastPerfect Online), an online gift shop (motorcyclepediamuseum.org) built on WooCommerce, and recurring programming including an annual Swap Meet (2,000+ attendees, nearly 100 vendors), weekly pinstriping classes, the Juice Box & Paint children's program, and participation in the Distinguished Gentleman's Ride. Supporting services include online ticketing via Simpletix, donations, and a global e-commerce channel shipping branded apparel, accessories, motorcycle-engine-themed gift sets, patches, toys, and models priced from $5 to over $220.
The business model is a hybrid of gate admissions, recurring memberships, event-based revenue, and merchandise sales. Adult admission ($15 standard, $8 Thursdays) drives one-time ticket revenue, while the $100 annual membership provides unlimited access for member plus guest and serves as the primary recurring revenue stream from dedicated enthusiasts. Event revenue is anchored by the annual Swap Meet ($15 admission including full museum access plus vendor registration fees). Gift shop sales span apparel, accessories, patches, gift sets, models, and toys. Marketing relies on organic social channels (Facebook, Instagram, YouTube, TikTok), event-driven promotion, and SEO-driven e-commerce, with no disclosed enterprise sales motion, no B2B customers, and no institutional or investor capital in the ownership structure.
Motorcyclepedia firmographics
Firmographics- Name
- Motorcyclepedia
- Legal name
- Motorcyclepedia Museum
- Website
- https://motorcyclepediamuseum.org
- Company type
- Private
- Operating status
- Operating
- Short description
- Motorcyclepedia is a nonprofit motorcycle museum in Newburgh, NY operating an 85,000-sq-ft facility displaying 650+ vintage motorcycles across eight themed galleries. It serves hobbyists, families, and collectors through admissions, a $100 annual membership, events like the annual Swap Meet, and a branded merchandise e-commerce shop.
- Ownership category
- akta.pro rank
Where Motorcyclepedia is headquartered
LocationHeadquarters
- HQ city
- Newburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Motorcyclepedia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Museum Admission: Walk-in visitors pay admission fees to access the museum galleries. Standard admission is $15 for adults, $8 on Thursdays, with children 16 and under admitted free.
- Annual Membership: Annual membership at $100 provides unlimited access for the member plus a guest year-round, with some exclusions. Drives recurring revenue from dedicated enthusiasts.
- Gift Shop Sales: On-site and online shop selling apparel, accessories, patches, toys, books/catalogs, and models. Prices range from $5 to $220+.
- Swap Meet Events: Annual swap meet events charge $15 admission fee including full museum access, vendor registration fees, and draw large crowds (2,000+ attendees, nearly 100 vendors).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult Admission (Standard) |
| Unit Pricing | Pay-as-you-go | Child Admission |
| Subscription | Annual | Annual Membership |
| Unit Pricing | Pay-as-you-go | Swap Meet Admission |
| Unit Pricing | Pay-as-you-go | Gift Shop Items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Motorcyclepedia product offering
Product offeringCore offering
Motorcyclepedia operates a nonprofit motorcycle museum in an 85,000 square-foot facility in Newburgh, New York, housing a collection of more than 650 motorcycles. The museum offers public admissions, memberships, a gift shop, and event-hosting services to motorcycle enthusiasts, families, and the general public.
Product overview
Motorcyclepedia Museum is a single-location motorcycle museum offering in-person museum visits, membership programs, special events, and an e-commerce gift shop. The museum's core offering is its 85,000-square-foot facility displaying over 650 motorcycles across multiple themed galleries (Indian Timeline, Harley, Movie, Chopper, Police & Military, Origins, European, Lightweight). Supporting revenue streams include annual memberships ($100 for unlimited access for two), paid admission, ticketed special events (swap meets), and a WooCommerce-powered gift shop selling merchandise including apparel, gift sets featuring motorcycle-themed belt buckles/keychains/models, patches, toys, accessories, and books. Educational programs include pinstriping classes and children's art activities.
Differentiator
Problem solved
Functional benefit
Brands
- Swap Meet: Annual swap meet event held at the museum in memory of Warren Bennett, featuring vendors and museum access.
- Juice Box & Paint
- Pinstriping Classes
Products and services
- Museum Admissions
- Annual Memberships
- Museum Gift Shop
- Event Hosting and Venue Rental
- Group Tours
Quantifiable outcome
- Over 2,000 attendees at annual swap meet events
- +1 more outcomes
Companies that use Motorcyclepedia
Customer profileSegments3 records
Ideal customer profiles3 records
Motorcyclepedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Motorcyclepedia partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Motorcyclepedia competitors and assessment
Company assessmentDirect peers
- AMA Motorcycle Hall of Fame: American Motorcyclist Association museum in Pickerington, OH dedicated to motorcycle history and hall-of-fame inductees. Direct peer in motorcycle heritage preservation and nonprofit museum operating model.
- Sturgis Motorcycle Museum & Hall of Fame: Motorcycle museum and hall of fame in Sturgis, SD focused on American motorcycle heritage and racing history. Directly comparable in motorcycle heritage curation and event-driven attendance (Sturgis Rally week).
- Barber Vintage Motorsports Museum: Largest motorcycle museum in the world located in Birmingham, AL, with 1,600+ vintage and modern motorcycles. Directly comparable as a motorcycle-focused museum with curated collection, admission-based revenue, and enthusiast programming.
- National Motorcycle Museum: Motorcycle museum in Anamosa, IA featuring 300+ vintage and rare motorcycles. Direct peer in vintage motorcycle preservation, admission-based revenue, and small-museum operating model.
- Simeone Foundation Automotive Museum: Philadelphia-based automotive museum with a curated collection of rare racing and sports cars. Comparable as a single-location, privately-endowed enthusiast automotive museum with admission revenue and themed exhibits.
- Wheels Through Time Museum: All-American motorcycle and automobile museum in Maggie Valley, NC, housing 300+ rare motorcycles. Directly comparable in mission (vintage American motorcycle preservation), single-location operation, and enthusiast visitor base.
Broad incumbents
- AACA Museum: Antique Automobile Club of America museum in Hershey, PA showcasing automotive history. Comparable as a curated vehicle heritage museum with rotating exhibits, membership programs, and event-driven visitation.
- Petersen Automotive Museum: Large-scale automotive museum in Los Angeles with broad vehicle scope and high visitation. Comparable as a themed-gallery vehicle museum with admissions, memberships, retail, and event programming, though at materially larger scale.
- LeMay – America's Car Museum: Larger automotive heritage museum in Tacoma, WA with broader vehicle scope (cars, not motorcycles). Comparable as a single-site, themed-gallery automotive heritage museum with admissions, memberships, and event rentals.
Regional players
- Saratoga Automobile Museum: Northeast US (Saratoga Springs, NY) automotive museum with rotating exhibits and small-museum operating model. Comparable in scale, regional focus, and nonprofit single-location museum operations within the same Northeast geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Motorcyclepedia social profiles
Digital presenceMotorcyclepedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motorcyclepedia leadership team
Management profileNumber of profiles
Profiles2 records
Motorcyclepedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motorcyclepedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motorcyclepedia
What does Motorcyclepedia do?
Motorcyclepedia operates a nonprofit motorcycle museum in an 85,000 square-foot facility in Newburgh, New York, housing a collection of more than 650 motorcycles. The museum offers public admissions, memberships, a gift shop, and event-hosting services to motorcycle enthusiasts, families, and the general public.
Is Motorcyclepedia a public or private company?
Motorcyclepedia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Motorcyclepedia founded?
Motorcyclepedia was founded in -1.
Where is Motorcyclepedia based?
Motorcyclepedia is headquartered in Newburgh, United States, in the North America region.
How does Motorcyclepedia make money?
Four revenue lines are on record. Museum Admission is the primary driver. The others are annual Membership, gift Shop Sales and swap Meet Events.
Who are Motorcyclepedia's main competitors?
Direct peers on record are AMA Motorcycle Hall of Fame, Sturgis Motorcycle Museum & Hall of Fame, Barber Vintage Motorsports Museum, National Motorcycle Museum, Simeone Foundation Automotive Museum and Wheels Through Time Museum. Broad incumbents are AACA Museum, Petersen Automotive Museum and LeMay – America's Car Museum. Saratoga Automobile Museum is listed as a regional player.
Does Motorcyclepedia have an API?
No public API is recorded for Motorcyclepedia.