Town and Country Broadcasting
Town and Country Broadcasting operates Real Roots Radio, a country and roots music network serving rural southwestern Ohio through three AM/FM stations plus mobile app, web streaming, and Alexa. Revenue comes primarily from local and regional advertising sales to area businesses.
- Company typePrivate
- Founded2005
- HeadquartersXenia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Town and Country Broadcasting does
Town and Country Broadcasting, Inc. is a privately held radio broadcasting company headquartered at 23 East Second Street, Xenia, Ohio, that operates Real Roots Radio, a traditional country, bluegrass, and roots music network serving Greene, Preble, and Clinton Counties in southwestern Ohio. The company was formed in 1995 by Joe Mullins to acquire WBZI AM 1500 in Xenia; subsequent acquisitions of WKFI AM 1090 (Wilmington, 2003) and WEDI AM 1130 (Eaton, 2004) completed the present three-station footprint, and the unified Real Roots Radio brand was launched in 2005. Broadcast coverage spans FM 100.3 (Xenia), 105.5 (Eaton), 106.7 (Wilmington) and AM 1500 (Xenia), 1130 (Eaton), 1090 (Wilmington), with streaming distributed via a proprietary iOS/Android mobile app, the realrootsradio.com website, and Amazon Alexa integration through SecureNet Systems infrastructure.
Real Roots Radio's programming is over 95% locally produced and structured across dayparted live shows including "Howdy, Neighbor, Howdy" (Joe Mullins, 6–9 a.m.), "Roy's Roundup," "The Banjo Show" and "Hymns From The Hills" and "The Tradin' Post" (Daniel Mullins, midday), "The Country Roads Show" (Greg Gabbard, afternoons), and weekend specialty programs such as "Keepin' It Country," "A Day In The Country," and "The New Roots Rundown." Content spans country, bluegrass, Western swing, gospel, rockabilly, and Americana, alongside local/state/national news, agricultural content (Ohio Farm News, Brownfield Ag News, Ohio Ag Net), community announcements ("Neighborhood News"), and an exclusive artist-interview catalog featuring acts such as Rhonda Vincent, Del McCoury, Dan Tyminski, The Grascals, The Creekers, and Caroline Owens. The company also operates the Industrial Strength Bluegrass Festival at the Roberts Centre in Wilmington and a branded merchandise e-commerce store (Real Roots Radio Shop).
Revenue is generated primarily through local and regional advertising sales, with secondary contributions from the festival, e-commerce merchandise, and brand-driven app distribution. The Mullins family controls ownership (founder Joe Mullins, his father Paul "Moon" Mullins, his brother Daniel Mullins); there are no disclosed institutional investors, no public financials, no external funding rounds, and a stated headcount of 1–10 employees. Industry recognition includes the IBMA Broadcaster of the Year award for both Paul "Moon" Mullins (2000) and Daniel Mullins (2025), an Ohio Heritage Fellowship Award (2007) for Paul "Moon" Mullins, and Ohio Country Music Hall of Fame and Steel Guitar Hall of Fame inductions for Ray "Chubby" Howard.
Town and Country Broadcasting firmographics
Firmographics- Name
- Town and Country Broadcasting
- Legal name
- Town and Country Broadcasting, Inc.
- Website
- https://myclassiccountry.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Town and Country Broadcasting operates Real Roots Radio, a country and roots music network serving rural southwestern Ohio through three AM/FM stations plus mobile app, web streaming, and Alexa. Revenue comes primarily from local and regional advertising sales to area businesses.
- Ownership category
- akta.pro rank
Town and Country Broadcasting industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
Keywords
Where Town and Country Broadcasting is headquartered
LocationHeadquarters
- HQ city
- Xenia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Town and Country Broadcasting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Sponsorship: Local businesses and national advertisers purchase airtime to reach the station's loyal listening audience in Greene, Preble, and Clinton Counties. The station offers various advertising packages including personality endorsements and direct response spots.
- App Downloads and Digital Engagement: Mobile app distribution on Google Play and Apple App Store generates brand presence and listener loyalty, though direct revenue from apps appears secondary to advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Advertising Packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Town and Country Broadcasting product offering
Product offeringCore offering
Town and Country Broadcasting operates Real Roots Radio, a multi-platform radio broadcasting network that airs traditional country, bluegrass, gospel, Western swing, Rockabilly, and Americana music across three AM stations (WBZI, WKFI, WEDI) and three FM frequencies serving Greene, Preble, and Clinton Counties in southwestern Ohio. Programming features over 95% locally-produced content with live on-air personalities, local and regional news, agricultural market updates, artist interviews, and community event coverage, distributed via FM/AM broadcast, mobile applications, website streaming, and Alexa integration.
Product overview
Real Roots Radio is a traditional radio broadcasting network operated by Town and Country Broadcasting, featuring country, bluegrass, Western swing, gospel, Rockabilly, and Americana music. The core offering consists of a multi-platform broadcast network: multiple AM and FM radio frequencies serving southwestern Ohio (Xenia, Eaton, Wilmington) combined with a mobile app for worldwide listening, website streaming, and Alexa voice command capability. The programming is structured around live personality-hosted shows running throughout the day—including morning shows (Howdy Neighbor Howdy, Roy's Roundup), mid-day programming (The Banjo Show, Hymns From The Hills, Tradin' Post, Daniel Mullins Midday Music Spectacular), afternoon shows (The Country Roads Show), and weekend specialty programs (Keepin' It Country, A Day In The Country, The New Roots Rundown). Supporting services include agricultural news programming, artist interview content, a classifieds program, community engagement initiatives, an annual festival (Industrial Strength Bluegrass), and a merchandise shop. Revenue is generated primarily through local advertising. The network positions itself as the only commercial broadcast station serving Greene, Preble, and Clinton Counties' rural communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Roots Radio Broadcast Network Multi-platform traditional radio broadcasting network featuring country, bluegrass, Western swing, gospel, Rockabilly, and Americana music across three AM stations (WBZI 1500, WKFI 1090, WEDI 1130) and three FM frequencies (100.3, 105.5, 106.7) in southwestern Ohio, with live personality programming, news, and agricultural information for listeners in Greene, Preble, and Clinton Counties and advertisers seeking access to the loyal rural audience.
- Real Roots Radio Mobile App
Quantifiable outcome
- One of the most loyal listening audiences in the Miami Valley and Dayton region
Companies that use Town and Country Broadcasting
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Town and Country Broadcasting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Town and Country Broadcasting partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Town and Country Broadcasting competitors and assessment
Company assessmentRegional players
- Bott Radio Network: Operates a network of smaller-market AM/FM radio stations across multiple US regions with niche format and community-oriented content, paralleling Town and Country's small-station, locally programmed rural model in different geographies.
- Good Karma Brands: Owns and operates regional radio stations (notably sports and news/talk formats) in select US metros, illustrating a similar small-station-group operating model but in different geographies and formats.
Broad incumbents
- iHeartMedia: The largest US terrestrial radio broadcaster with thousands of stations, broad digital streaming platforms (iHeartRadio), and national ad-sales capabilities — operating in the same broadcast category but at a vastly larger scale and with a non-niche format mix.
- Cumulus Media: A major US commercial radio broadcaster with hundreds of AM/FM stations and the Westwood One network, competing in the same radio advertising market but with a national footprint and syndicated rather than purely local programming.
- Audacy: Operates a large portfolio of US radio stations alongside digital streaming via the Audacy app, overlapping with Town and Country's multi-platform broadcast and streaming model at far greater scale.
Direct peers
- Townsquare Media: Operates a portfolio of small- and mid-market local radio stations across the US with locally produced programming and community-focused advertising models — directly comparable to Town and Country's small-station-group, local-content strategy.
- WAMU 88.5 Bluegrass Country: Operates a dedicated bluegrass/roots music radio stream originating from a public station in the Washington DC market, with a comparable bluegrass-format focus and exclusive artist interview programming similar to Real Roots Radio's content.
- Salem Media Group: Operates a nationwide portfolio of radio stations with niche, community, and faith-based formats; its focus on small-market stations and format-specific audiences parallels Real Roots Radio's niche country/bluegrass positioning.
- Saga Communications: Owns and operates small- and mid-market radio stations across the US, emphasizing local programming and community engagement — directly comparable in operating philosophy and station-group scale.
- Alpha Media: Owns and operates dozens of local AM/FM radio stations in mid-size and smaller US markets, with hyper-local content and ad-sales approaches closely paralleling Town and Country's regional, locally programmed model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Town and Country Broadcasting social profiles
Digital presenceTown and Country Broadcasting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Town and Country Broadcasting leadership team
Management profileNumber of profiles
Profiles2 records
Town and Country Broadcasting subsidiaries and ownership
Company hierarchySubsidiaries3 records
Town and Country Broadcasting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Town and Country Broadcasting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Town and Country Broadcasting
What does Town and Country Broadcasting do?
Town and Country Broadcasting operates Real Roots Radio, a multi-platform radio broadcasting network that airs traditional country, bluegrass, gospel, Western swing, Rockabilly, and Americana music across three AM stations (WBZI, WKFI, WEDI) and three FM frequencies serving Greene, Preble, and Clinton Counties in southwestern Ohio. Programming features over 95% locally-produced content with live on-air personalities, local and regional news, agricultural market updates, artist interviews, and community event coverage, distributed via FM/AM broadcast, mobile applications, website streaming, and Alexa integration.
Is Town and Country Broadcasting a public or private company?
Town and Country Broadcasting is a private company. It is classified as family owned and is currently operating.
When was Town and Country Broadcasting founded?
Town and Country Broadcasting was founded in 2005. It employs 1 to 10 people.
Where is Town and Country Broadcasting based?
Town and Country Broadcasting is headquartered in Xenia, United States, in the North America region.
How does Town and Country Broadcasting make money?
Two revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are app Downloads and Digital Engagement.
Who are Town and Country Broadcasting's main competitors?
Regional players on record are Bott Radio Network and Good Karma Brands. Broad incumbents are iHeartMedia, Cumulus Media and Audacy. Direct peers are Townsquare Media, WAMU 88.5 Bluegrass Country, Salem Media Group, Saga Communications and Alpha Media.
Does Town and Country Broadcasting have an API?
No public API is recorded for Town and Country Broadcasting.
What industry is Town and Country Broadcasting in?
Town and Country Broadcasting's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.