Poseidon Robotics, Llc
Poseidon Robotics is an Arizona-based, founder-owned designer and manufacturer of inspection-class and micro work-class ROVs and subsea equipment, serving commercial inspection, search-and-rescue, hydrographic survey, aquaculture, and geotechnical customers worldwide through direct sales and a 10-distributor international network.
- Company typePrivate
- Founded2015
- HeadquartersChandler, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Poseidon Robotics, Llc does
Poseidon Robotics, LLC is a privately-held, Arizona-based designer and manufacturer of inspection-class and micro work-class Remotely Operated Vehicles (ROVs) for subsea applications. Founded in 2015 by Peter and Christine Schubert as a husband-and-wife team, the company is headquartered in Chandler, Arizona and operates with a small, bootstrapped organizational footprint — no external funding rounds, headcount disclosures, or institutional investors appear in the public record. The technical core is a family of fully vectored ROVs (6 degrees of freedom) spanning entry-level to micro work-class configurations, including the Midway (12-inch pipe navigation), the Lanai series (Lanai, Lanai SAR, Lanai Pro, Lanai X, Lanai XL), and the Maui Gen 2, complemented by thrusters, power supplies, telemetry systems, and custom-engineered subsea equipment such as hydraulic power units and lift points tested to 55,000 lbs.
The company monetizes almost entirely through one-time hardware sales, with public price points ranging from roughly $19.7K (BlueROV2 assembled) to $219K (Maui Gen 2), and a custom-engineering quote-based stream for specialized subsea systems. Go-to-market is hybrid: direct e-commerce via the company website with transparent pricing, datasheets, and 3D-printable open-source files targeting individual and SMB buyers, paired with a curated international distributor network of 10 regional partners covering North America, Europe, the Middle East, South Asia, Southeast Asia, Oceania, and South America. End customers span commercial ROV operators, search-and-rescue dive teams, hydrographic and geophysical survey companies, aquaculture service providers, and geotechnical research organizations — a horizontal segmentation strategy that avoids reliance on any single vertical.
Operationally, the business emphasizes custom-engineered solutions for tasks that mainstream firms decline, leveraging the founders' combined subsea piloting expertise (20+ years) and finance/sales background. Recent product cadence — including the 2024 Midway and Lanai XL launches, the 2023 Lanai SAR introduction, and ongoing NDAA-compliant variant availability — indicates continued R&D investment funded organically. The absence of disclosed revenue, headcount, or external capital, combined with a distributor-dependent international channel, frames Poseidon Robotics as a niche, founder-led specialty hardware manufacturer with disciplined scope rather than a venture-backed scale-up.
Poseidon Robotics, Llc firmographics
Firmographics- Name
- Poseidon Robotics, Llc
- Legal name
- POSEIDON ROBOTICS, LLC
- Website
- https://poseidonrov.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Poseidon Robotics is an Arizona-based, founder-owned designer and manufacturer of inspection-class and micro work-class ROVs and subsea equipment, serving commercial inspection, search-and-rescue, hydrographic survey, aquaculture, and geotechnical customers worldwide through direct sales and a 10-distributor international network.
- Ownership category
- akta.pro rank
Poseidon Robotics, Llc industry classification
Industry- Product category
- Underwater Robotics / Remotely Operated Vehicles (ROVs)
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Oil & Gas Field Machinery & Equipment (3533)
- akta.pro primary industry
- Manned Submersible & Deep-Sea Research Vehicle Manufacturing (IMAJAOAD)
- akta.pro secondary industry
- Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)
Keywords
Where Poseidon Robotics, Llc is headquartered
LocationHeadquarters
- HQ city
- Chandler
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Poseidon Robotics, Llc business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- ROV Hardware Sales: Sale of complete Remotely Operated Vehicles including Midway ($36K), Lanai ($39K), Lanai SAR ($59K), Lanai Pro ($79K), Lanai X ($109K), Lanai XL ($129K), Maui Gen 2 ($219K), and BlueROV2 assembled units ($19.7K).
- ROV Component Sales: Sale of thrusters (A20 $350, A50 $1,050), power supplies (SPU AC $4,500, VPU-1K $3,900), consoles (SPU AC Mini Console $6,900), accessories (AUXBOX2 $899, Pro Hand Controller - Lite $1,500), and specialized equipment (MTSX Transformer Bottle $39,600, Modular Telemetry System $48,000).
- Custom Engineering Services: Custom engineered solutions for unique requirements including subsea pressure vessels, hydraulic power units, tooling skids, power supplies, and lift point testing to 55,000 lbs.
- Distribution Sales: Sales through international distributor network covering Israel, Australia/Southeast Asia, Saudi Arabia/GCC, Singapore, Spain/Portugal, USA, India, UK/Northern Europe, France, and Chile/Argentina.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level inspection ROV |
| One time/ perpetual license | Pay-as-you-go | Pipe inspection ROV |
| One time/ perpetual license | Pay-as-you-go | Search and rescue ROV |
| One time/ perpetual license | Pay-as-you-go | Professional inspection ROV with enhanced power |
| One time/ perpetual license | Pay-as-you-go | Survey-optimized ROV |
| One time/ perpetual license | Pay-as-you-go | High-power micro workclass ROV |
| One time/ perpetual license | Pay-as-you-go | Work-class performance inspection ROV |
| One time/ perpetual license | Pay-as-you-go | BlueROV2 assembly and testing service |
| Unit Pricing | Pay-as-you-go | Thruster components |
| Unit Pricing | Pay-as-you-go | Power supply units |
| Unit Pricing | Pay-as-you-go | Accessories and controllers |
| Unit Pricing | Pay-as-you-go | Deep water telemetry systems |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Poseidon Robotics, Llc product offering
Product offeringCore offering
Poseidon Robotics designs, manufactures, and sells inspection-class and micro work-class remotely operated vehicles (ROVs) such as the Midway, Lanai series, Lanai XL, and Maui Gen 2, along with complementary subsea components (thrusters, power supplies, consoles, telemetry systems) and custom-engineered solutions including subsea pressure vessels, hydraulic power units, and tooling skids. Products are sold direct via the company website and through a network of international distributors serving professional operators in inspection, search and rescue, survey, and geotechnical applications.
Product overview
Poseidon Robotics is a designer and manufacturer of remotely operated vehicles (ROVs) and subsea equipment. Its product portfolio spans a range of inspection-class and micro work-class ROVs — the Midway, Lanai, Lanai SAR, Lanai X, Lanai XL, Lanai Pro (R3), and Maui Gen 2 — as well as the BlueROV2 which it assembles and stocks. The company also offers complementary subsea equipment including SUBSEATRONICS A20 and A50 thrusters, surface power units (SPU AC, VPU-1K), the AUXBOX2 accessory junction box, Pro Hand Controller, MTSX transformer bottle, and Modular Telemetry System. Beyond its standard catalog, Poseidon Robotics provides custom-engineered solutions including subsea pressure vessels, hydraulic power units, tooling skids, power supplies, metering pumps, and load-tested lift points. Its ROVs range from entry-level systems (Midway at $36,000, Lanai at $39,000) to advanced multi-sensor platforms (Maui Gen 2 at $219,000), serving applications across inspection, search and rescue, survey, and geotechnical work.
Differentiator
Problem solved
Functional benefit
Products and services
- Midway ROV A compact ROV designed to navigate through 12-inch pipes (10-inch diameter vehicle) equipped with 2 lights, a surface power supply, and space for an imaging sonar and manipulator, sold with a Lite console for reduced weight. Targets pipe inspection and confined-space underwater work; complete package starts at $36,000.
- Lanai ROV Entry-level ROV system with fully vectored thrusters providing 6 degrees of freedom, designed for search and recovery, treasure hunting, and basic underwater operations. Ships fully assembled and ready to run from the case with an integrated console, tether reel, and factory-tested system; priced at $39,000.
- Lanai SAR ROV Search and Rescue ROV variant of the Lanai with a larger console, dedicated power supply, and tether for SAR dive teams. Accommodates a multibeam imaging sonar such as Oculus or Gemini and includes a grabber with extended-reach limb gripper jaws, plus a free two-day SAR training course; priced at $59,000.
- Lanai Pro ROV Enhanced Lanai ROV with higher power and payload capacity for higher-current operations. Features an extra video input, 2kW of power, and a 22-inch HD monitor integrated into the console; priced at $79,000. The latest revision is the Lanai Pro R3.
- Lanai X ROV Survey-focused ROV with guaranteed equipment compatibility, designed to carry the Beam SubSLAM X2 or other cameras. Uses advanced flight software to pitch, roll, or yaw in a steady flight pattern; priced at $109,000.
- Lanai XL ROV High-power 'micro work-class' ROV delivering over 4 horsepower in a compact package. Carries 2 manipulators, a sonar, and DVL/INS with large lateral thrusters and a 3kW power supply; an NDAA-compliant version is available; priced at $129,000.
- Maui Gen 2 ROV Work-class-inspired inspection ROV delivering work-class performance in an inspection-class size. Features 8 fully vectored thrusters providing 6DoF flight, a 6kW power system, and the ability to simultaneously carry a TSS 660 pipe tracker, Norbit Winghead B41 multi-beam sonar, and Sprint Nav Mini INS; priced at $219,000.
- BlueROV2 Assembled and Tested BlueROV2 units assembled and tested by Poseidon Robotics and stocked for immediate/same-day shipping, offering customers a ready-to-run pre-assembled inspection ROV; priced at $19,700.
- Custom ROV Engineering Services Bespoke engineering service for unique subsea requirements, including custom ROV console and monitor racks, Mini-HPU hydraulic power units, CPT tooling skids, ultra-high-density power supplies, subsea fluid metering pumps, and lift points load-tested to 55,000 lbs. Quote-based pricing.
- MTSX Transformer Bottle and Modular Telemetry System Subsea transformer bottle and Modular Telemetry System for ROV power conversion and deep-water communications, tested to over 4,000m water depth and providing multiple Ethernet, video, and serial connections for deep water ROVs, drills, and other systems; MTSX priced at $39,600 and Modular Telemetry System at $48,000.
Quantifiable outcome
- Up to 4HP in compact ROV (Lanai XL)
- +4 more outcomes
Companies that use Poseidon Robotics, Llc
Customer profileSegments5 records
Ideal customer profiles5 records
Poseidon Robotics, Llc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Poseidon Robotics, Llc partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Seafloor Systems, Inc.coreSales distributor in the United States. Founded in 1999 by Navy Veteran John Tamplin. Known for innovative application of hydro acoustic sonar and unmanned marine surface vehicle technology for the survey industry. Head office in Shingle Springs, California.
- Astral SubseacoreDistributor in Michmoret, Israel. Founded by Oded Ezra. Aspires to be a center for ROVs and underwater technologies, providing solutions for a variety of requirements.
- Seismic Asia PacificcoreDistributor in the Oceana region. Leading provider of Hydrographic, Oceanographic, Geophysical, Seismic, Navigation Systems and Autonomous Systems within Australia and throughout South East Asia and the Pacific Rim.
- Deep Dive Co. Ltd.coreSales distributor in Saudi Arabia and GCC Countries. Saudi-based service provider and supplier specializing in commercial diving equipment and ROVs. Since inception in 2011, delivers complete system support including equipment sales, technical training, and maintenance and repair services.
- Sea And Land Technologies (SALT)coreDistributor in Singapore. Established in 1994. Synonymous with marketing and sales of high-technology products and services for marine/land survey, commercial and military diving, inspection repairs and maintenance, and subsea buoyancy markets in ASEAN and Australasia region.
- ROVSEA Marine ServicescoreDistributor, technical service and colleague in Galicia, Spain for sales in Spain, Portugal, and Mediterranean Europe. Specializing in Salvage and Offshore Installations. Combines ROV and Maritime Operations experience with Engineering and Custom Fabrication.
- Mavi Marine Consultancy & Solutions Pvt. Ltd.coreSales distributor in India. Established with professional experience of more than 2 decades in ship Bridge Equipment, Saturation Diving & Accessories, and Diving Gears. Provides long-term support to clients with quality and latest technological products.
- Scapa Technical, LTDcoreSales distributor in the UK and Northern Europe. Born from a passion for everything underwater. Brought skills of two industries into one place to assist with underwater needs.
- ROV ExpertcoreSales distributor in France. With 20 years of professional experience including more than 10 years in international context on 3 continents. Based in Béziers but active worldwide through partner network.
- ERCOMARcoreDistributor for sales in Chile and Argentina. Company of professionals with high degree of commitment to meet needs of Chilean Aquaculture Industry in terms of Services and Submarine Operations.
- SUBSEATRONICScoreSupplier of A20 and A50 thrusters used on Poseidon Robotics Lanai vehicles. Thrusters are assembled in France with Cobalt connectors. A20 designed for easy integration on any type of ROV, USV, or AUV. A50 delivers up to 20kg thrust at 24V/43A. Both come with 2-year warranty.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Poseidon Robotics, Llc competitors and assessment
Company assessmentPeers
Broad incumbents
- Kongsberg Maritime: Kongsberg Maritime is a global incumbent in subsea robotics, underwater sonars (HUGIN AUV), and naval systems; it competes with Poseidon at the upper end of the inspection/light work-class segment and supplies many of the navigation sensors integrated with Poseidon's vehicles.
Direct peers
- VideoRay: VideoRay is the leading US-based manufacturer of compact, man-portable inspection-class ROVs used for defense, security, and commercial inspection — the closest direct competitor to Poseidon's Lanai and Maui product lines, with overlapping customer segments and similar price points.
- Saab Seaeye: Saab Seaeye builds electric underwater robotic systems including the Falcon and Sabertooth, which compete head-to-head with Poseidon's vectored-thrust Lanai and Maui ROVs in inspection, survey, and light work-class applications.
- Subsea Tech: Subsea Tech is a France-based manufacturer of compact observation and inspection ROVs (e.g., Observer, Sea Ray) for marine survey, security, and inspection — a like-sized European competitor to Poseidon's Lanai-class systems.
- Deep Trekker: Deep Trekker manufactures portable, battery- and AC-powered inspection ROVs (REVOLUTION, PIVOT) used in aquaculture, search and rescue, and infrastructure inspection — directly competing with Poseidon's Lanai series in portable inspection-class deployments.
Emerging players
- Blue Robotics: Blue Robotics designs the open-source BlueROV2 platform that Poseidon assembles and resells; both companies serve the low-cost inspection and hobbyist/research ROV market, with Blue Robotics acting as both an OEM supplier and adjacent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights8 records
Customer concentration
Poseidon Robotics, Llc social profiles
Digital presencePoseidon Robotics, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poseidon Robotics, Llc leadership team
Management profileNumber of profiles
Profiles2 records
Poseidon Robotics, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poseidon Robotics, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poseidon Robotics, Llc
What does Poseidon Robotics, Llc do?
Poseidon Robotics designs, manufactures, and sells inspection-class and micro work-class remotely operated vehicles (ROVs) such as the Midway, Lanai series, Lanai XL, and Maui Gen 2, along with complementary subsea components (thrusters, power supplies, consoles, telemetry systems) and custom-engineered solutions including subsea pressure vessels, hydraulic power units, and tooling skids. Products are sold direct via the company website and through a network of international distributors serving professional operators in inspection, search and rescue, survey, and geotechnical applications.
Is Poseidon Robotics, Llc a public or private company?
Poseidon Robotics, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Poseidon Robotics, Llc founded?
Poseidon Robotics, Llc was founded in 2015. It employs 1 to 10 people.
Where is Poseidon Robotics, Llc based?
Poseidon Robotics, Llc is headquartered in Chandler, United States, in the North America region.
How does Poseidon Robotics, Llc make money?
Four revenue lines are on record. ROV Hardware Sales are the primary driver. The others are ROV Component Sales, custom Engineering Services and distribution Sales.
Who are Poseidon Robotics, Llc's main competitors?
Teledyne Marine is listed as a peer. Kongsberg Maritime is listed as a broad incumbent. Direct peers are VideoRay, Saab Seaeye, Subsea Tech and Deep Trekker. Blue Robotics is listed as an emerging player.
Does Poseidon Robotics, Llc have an API?
No public API is recorded for Poseidon Robotics, Llc.
What industry is Poseidon Robotics, Llc in?
Poseidon Robotics, Llc's product category is Underwater Robotics / Remotely Operated Vehicles (ROVs). Its primary akta.pro industry code is IMAJAOAD, Manned Submersible & Deep-Sea Research Vehicle Manufacturing, with a secondary code of IMAHANAG, Pump & Compressor Packages (Skids, Booster Sets). Its NAICS code is 334511 and its SIC code is 3533.