Mykitco

What Mykitco does

MYKITCO is a UK-based company that designs, manufactures, and distributes professional makeup artist tools, specialising in handcrafted brushes, kit organisation systems, and accessories. Founded in 2015 by James Molloy and Alex, the company operates from Stockport under the legal entity MKCUK Ltd. and is sized at 11–50 employees. The brand is positioned around artisan, hand-finished construction ("MADE. NOT MASS-MADE") and serves primarily professional makeup artists globally, with a secondary prosumer and enthusiast consumer base.

The product portfolio centres on six hero brushes — the 107 Foundation, 117 Complexion, 127 Concealer, 240 Crease, 264 Tight Liner, and 501 Lip — built with premium natural or synthetic fibres, copper ferrules, and 7-layer lacquered handles. These are sold individually, as curated 3-brush trios (Complexion Trio, Eye & Detail Trio), or as the 6-brush MY HERO BUNDLE. Complementary lines include the CLICK-IT modular bag system, the DIVIDE-IT canvas compartmentalisation range, the MYNETICS magnetic organisation system, the MYKITCOLOUR colour-coded product family, professional tools (sharpeners, blenders, spatulas, palettes, powder puffs), and facechart books. In 2024 the company launched its first external collaboration, the MY YUMMY BRUSH COLLECTION with celebrity MUA Danessa Myricks.

The business runs a hybrid direct-to-consumer and wholesale model. Revenue is generated through one-time product purchases on a Shopify-powered storefront (mykitco.uk with a USD-priced US storefront), supplemented by a global stockist network that includes Selfridges (UK), Alcone (USA), Beautylish (USA/global), Nigel Beauty Emporium (USA), Camera Ready Cosmetics (USA), and regional distributors across Canada, Germany, Poland, Portugal, and Spain. Customer programs include the PRO membership (annual subscription with bulk discounts for professional MUAs) and the MYKITCO Rewards loyalty scheme. Marketing is founder-led through James Molloy's Instagram, a blog, YouTube, email, and earned-media coverage including Global Makeup Awards wins.

Name

Mykitco

Legal name

MKCUK Ltd.

Website

https://mykitco.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MYKITCO designs and sells handcrafted professional makeup brushes, kit organisation bags, and cosmetic tools, serving professional makeup artists globally via DTC e-commerce, a PRO membership programme, and a stockist network including Selfridges, Alcone, and Beautylish.

Ownership category

akta.pro rank

Product category

Professional Beauty Tools

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Makeup Brushes & Brush Sets (CRABAKAA)

akta.pro secondary industry

Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF)

Keywords

• Professional makeup brushes
• Makeup artist kits
• Cosmetic tools
• Brush organizers
• Beauty accessories

Headquarters

HQ city

Stockport

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: MYKITCO sells professional makeup brushes, bags, tools and accessories directly to consumers and professionals via its own e-commerce storefront (mykitco.uk). Revenue is generated through one-time product purchases across individual items, brush bundles and gift cards. The PRO membership programme offers discounted pricing for professional makeup artists, driving repeat B2B purchases.
2. Wholesale / Stockist Sales: Products are also sold through a global network of official stockists and retail partners including Selfridges, Alcone, Beautylish, and others. Revenue from wholesale channels supplements direct-to-consumer sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

MYKITCO designs, manufactures, and sells handcrafted professional makeup brushes (face, eye, lip), cosmetic tools (sharpeners, blenders, spatulas, powder puffs), and modular kit organization bags and systems (CLICK-IT, DIVIDE-IT, MYNETICS). The products are sold directly to professional makeup artists and beauty enthusiasts via their own e-commerce storefront and through a global network of stockists.

Product overview

MYKITCO is a professional makeup artist kit company offering a comprehensive range of handcrafted makeup brushes and organizational accessories. The core product line centers on six hero brushes (107 Foundation, 117 Complexion, 127 Concealer, 240 Crease, 264 Tight Liner, 501 Lip) made with premium synthetic or natural fibres, copper ferrules, and 7-layer lacquered handles. These brushes are sold individually, as curated trios (Complexion Brush Trio, Eye & Detail Brush Trio), or as a complete Hero Brush Bundle. Complementary products include organizational systems (CLICK-IT modular clips, DIVIDE-IT canvas bags, Buddy Bags, PVC Bags), professional tools (sharpeners, blenders, spatulas), facecharts, and the MYNETICS magnetic system. The brand also offers a Pro Membership for industry professionals and a Rewards program. In 2024, MYKITCO launched its first collaboration with Danessa Myricks featuring the Yummy Brush Collection. Founded in 2015 by James Molloy and his partner Alex, the company celebrated its 10-year anniversary with a major rebrand in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• MYKITCOLOUR: Color collection featuring various brush and bag colorways including BLUE, GREY, BLACK, WHITE, PINK, and COFFEE.
• MYNETICS
• MY YUMMY BRUSH COLLECTION

Products and services

• 107 - MY FLAWLESS FOUNDATION BRUSH Professional angled foundation brush designed for building coverage with liquids, creams and powders. Made with premium fibres, copper ferrules, and 7-layer lacquered handles.
• 117 - MY FLAWLESS COMPLEXION BRUSH Versatile complexion brush for applying, blending, and finishing all complexion formulas including powders, blush, and finishing touches. Replaces multiple tools with a single solution.
• 127 - MY FLUFFY CONCEALER BRUSH Concealer brush for lightweight blending and layering of liquid and cream concealers. Silver Award Winner for Best Single Makeup Brush at Global Makeup Awards 2025.
• 240 - MY FLUFFY CREASE BRUSH Crease brush for softly defining and blending cream and powder eyeshadows. Designed to fit smaller and hooded eye shapes for controlled blending.
• 264 - MY TIGHT LINER BRUSH Liner brush for controlled definition of gel and powder liners using the tightlining technique. Bronze Award Winner for Best Single Makeup Brush at Global Makeup Awards 2025.
• 501 - MY PERFECT LIP BRUSH Lip brush with flat and curved edges for applying, lining, and shaping lipstick and balms to create sculpted professional lip looks.
• MY HERO BRUSH BUNDLE Complete 6-brush set including foundation, complexion, concealer, crease, tight liner, and lip brushes. Features copper ferrules and 7-layer lacquered handles. Worth £131.50 separately, available as a bundle for £105.00.
• MY HERO COMPLEXION BRUSH TRIO Foundation, complexion, and concealer brush trio. Includes 107, 117, and 127 brushes. Worth £73.50 separately, available as a bundle for £58.50.
• MY HERO EYE & DETAIL BRUSH TRIO Eye and detail brush trio including 240, 264, and 501 brushes for liner, crease, and lip detail. Worth £58.00 separately, available as a bundle for £46.50.
• CLICK-IT System Modular bag system featuring proprietary CLICK-IT clips for secure brush storage and kit organization. Includes PVC box bags, CLICK-IT bags, and replacement inserts.
• DIVIDE-IT System Canvas bag system with adjustable compartments for organizing makeup kits. Includes DIVIDE-IT bags, canvas bags, and canvas box bags.
• MY YUMMY BRUSH COLLECTION Limited edition brush collection created in collaboration with Danessa Myricks. The Starter Edition is priced at $226 (regular value $294) and features a curated set of brushes co-designed by James Molloy and Danessa Myricks.
• MYNETICS Magnetic System Magnetic organization system for storing and organizing makeup products, including acrylic pots and magnetic bases for kit management.
• MY TOOLS Collection Range of professional makeup tools including sharpeners (MY ON POINT SHARPENER), palettes, blenders, hyper blenders, powder puffs, bottles, spatulas, correcting buds, and silicone tools.
• MY BRUSH BUDDY The original iconic product launched in 2015 — a brush organiser designed to protect and organise brushes on the go. Has sold over 40,000 units to date.
• Facechart Collection Face chart books designed for makeup artistry practice and client consultation, described as the world's most diverse facechart books.

Quantifiable outcome

• 40,000+ units sold of the MY BRUSH BUDDY since 2015
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

One partnership is on record.

• Danessa MyrickscoreStrategic or Co-development Partner · 1 January 2024MYKITCO's first brand collaboration, launched in 2024, with celebrity makeup artist and beauty innovator Danessa Myricks. The collaboration produced the 'MY YUMMY BRUSH COLLECTION' featuring an exclusive brush set designed jointly by James Molloy and Danessa Myricks. The collaboration was chosen for Danessa's visionary artistry and shared passion for innovation in beauty. The collection includes a Starter Edition brush bundle priced at $226 (worth $294).

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Morphe: Beauty brand with a strong brushes-and-tools line, sold via DTC and major retailers, frequently endorsed by pro MUAs and influencers. Comparable to MYKITCO on pro-community-led marketing and brush category focus, though with a broader cosmetics portfolio.
• Bdellium Tools: Professional makeup brush manufacturer offering individual brushes, sets, and specialty fibres for MUAs. Comparable to MYKITCO on brush category and pro-segment focus, with a more studio/industrial distribution heritage.
• Real Techniques: Mass-market makeup brush and tool brand sold globally via drugstores and online. Comparable to MYKITCO on product category and brush-centric offering, but positioned at a lower price point and broader consumer (rather than pro MUA) segment.
• Sigma Beauty: Professional makeup brush brand selling individual brushes, sets, and tools directly to consumers and makeup artists globally. Highly comparable to MYKITCO on product category (pro brushes), target customer (MUAs + enthusiasts), and direct-to-consumer model.
• BK Beauty: Professional makeup brush brand founded by celebrity MUA Becky Allen, sold direct-to-consumer and via pro retailers. Closely comparable to MYKITCO on founder-led pro-community positioning, premium brush quality, and MUA-targeted go-to-market.

Broad incumbents

• Charlotte Tilbury: Luxury beauty brand offering premium makeup brushes alongside a full cosmetics line, sold via department stores and DTC. Comparable as a higher-priced incumbent competing for the prestige MUA and consumer segments MYKITCO targets.
• IT Cosmetics: Beauty brand built on pro-MUA collaboration (Jamie Kern Lima) offering brushes and tools alongside full color cosmetics. Comparable on pro-community marketing approach and brush-led hero products, though with a larger mainstream retail footprint.
• MAC Cosmetics: Global prestige color cosmetics brand with a substantial pro brush assortment used by professional MUAs worldwide. Comparable as a broader incumbent competing for the same pro MUA wallet and shelf space, but with a full color cosmetics portfolio.
• Hourglass Cosmetics: Luxury beauty brand with a curated brush range positioned at premium price points in department stores and Sephora. Comparable as an incumbent brush competitor at the high end of MYKITCO's competitive set.

Emerging players

• EcoTools: Eco-friendly makeup brush brand sold at mass-market retailers including Target and drugstores. Comparable on brush category focus but positioned at the mass-market end, competing for the same consumer-enthusiast customer with a sustainability angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jamesmolloymakeupartist
• LinkedInlinkedin.com/company/mykitco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mykitco