Traffic

What Traffic does

Traffic is a privately held Australian video content production company headquartered in Brisbane (332 Montague Road, West End) with a secondary office in Sydney (Redfern). Founded in 2002 and operating under The Taxi Group conglomerate, the firm describes itself as a one-stop video content creation shop serving enterprise brands, advertising agencies, and government organisations. The named client portfolio includes recognisable Australian and multinational brands such as McDonald's, Coles, Pantene, TCL, Chevrolet, UBET, Queensland Country Health Fund, Kina Bank, Supercheap Auto, and government clients including Australia Air Force Cadets and QFES.

The company's core offering spans end-to-end video production services — corporate videos, events, social media content, TV commercials, radio ads, animation, motion graphics, and VFX — with in-house post-production editing capabilities. The production model is built around a roster of curated Australian content creators matched to client briefs based on portfolio alignment. Traffic operates custom-built production facilities consolidating strategy, creative development, production, and editing under one roof, which the company cites as the basis for its budget-friendly pricing proposition.

Revenue is generated through project-based fees via a consultative B2B sales motion: clients receive tailored quotes aligned to budget and scope. Pricing is not publicly disclosed, and the company emphasises flexibility over fixed pricing tiers. The go-to-market relies on a portfolio website, direct phone/email contact, and referral flows through The Taxi Group network. Beyond commercial work, the firm has invested in narrative short-film production, with 'Blood Sisters' touring the Australian festival circuit in 2024-2025 and content creator Chantelle Murray holding high-profile industry attachments (Baz Luhrmann's Elvis, Taika Waititi's Thor: Love and Thunder).

Name

Traffic

Legal name

Traffic

Website

https://trafficfilm.tv

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Traffic is a privately held Australian video content production shop, founded in 2002 and based in Brisbane with a Sydney office. Operating under The Taxi Group, the firm delivers end-to-end, budget-friendly video production, animation, and post-production services to enterprise brands, advertising agencies, and government clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Video production services: Project-based video production services including corporate videos, events, social media and online content, animation, TV commercials, radio ads, and motion graphics. Revenue is generated through one-time project fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Traffic is a B2B video production company delivering end-to-end content creation services, including corporate videos, TV commercials, radio ads, social media content, animation, motion graphics, and post-production editing. The company supports brands, advertising agencies, and government organizations from its in-house production facility and edit suite, also providing creative strategy and concept development as part of its full-service offering.

Product overview

Traffic is a single unified video content production service offering end-to-end solutions for brands and agencies. The core offering combines video production (corporate videos, social media content, TV commercials, radio ads) with in-house post-production editing capabilities. Additional services include animation and motion graphics. The company differentiates through budget-friendly solutions, keeping all production elements in-house (strategy, creative, production, editing) to maintain cost control and seamless project flow. They match clients with content creators from their roster based on portfolio alignment.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Video Production End-to-end production of corporate videos for brands, agencies, and government organizations, from creative concept through filming and delivery.
• TV Commercial Production Production of television commercials for client campaigns, delivered through the company's in-house production facility and edit suite.
• Radio Ad Production Production of radio advertising as part of Traffic's broader content creation offering for brands and agencies.
• Animation and Motion Graphics Creation of animation and motion graphics content delivered as part of Traffic's video and digital content production services.
• Post-Production Editing Post-production editing services delivered from Traffic's in-house edit suite as the final stage of the company's end-to-end video production workflow.
• Social Media Content Production Production of social media video content as part of Traffic's broader video content creation offering for B2B clients.
• Creative Strategy and Concept Development Creative strategy and concept development services provided alongside production to help B2B clients shape briefs into finished campaign content.

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• The Taxi GroupcoreStrategic or Co-development PartnerTraffic Film and Video is a part of The Taxi Group, a collection of production and marketing companies under one roof. Being a member means the team has access to Australia's best production resources and are mentored by award-winning directors and producers. With full backing from The Taxi Group, Traffic has the resources, skills-base and creativity to take on any project.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Ogilvy: Global creative agency network listed as a partner on Traffic's UBET campaign. Comparable as a broader incumbent that both commissions and competes with boutique production houses for branded content work.
• Publicis: Global advertising holding company listed as agency partner on Traffic's Suncorp Stadium work. Comparable as a broader incumbent agency network that procures large volumes of video production services.

Direct peers

• Collider: Sydney and Melbourne-based commercial and content production company. Comparable as a direct competitor offering branded video, content production, and post-production services to enterprise clients.
• Sweet Shop (formerly Sweetshop & Green): Australia-based commercial production company with global reach, offering branded content, commercials, and directorial talent. Comparable as a film production service competing for the same agency and brand briefs in the Australian market.
• Exit Films: Internationally recognized Australian commercial production house with director roster. Comparable as a competitor offering end-to-end commercial production with established director talent.
• Cutting Edge: Leading Australian commercial production house offering end-to-end film, post, and digital content services. Directly comparable as a Sydney/Brisbane-based video production shop serving major brands and agencies.
• Good Oil Films: Australian commercial production company with strong director roster serving brand and agency clients. Comparable as a competing boutique production house targeting similar briefs and budgets.
• Guilty Content: Australia-based content production company producing commercial campaigns and branded content. Comparable as a competing production shop for brand and agency clients in the Australian market.
• KOJO: Australia-based production and content company producing commercial campaigns, sport, and entertainment content. Comparable as a competing mid-sized video production service in the Australian market.
• AIRBAG Productions: Australian production company producing commercials, branded content, and long-form. Directly comparable as a competing boutique production shop serving enterprise brands and advertising agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trafficfilm
• LinkedInlinkedin.com/company/traffic-film-production

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traffic