Right Direction

What Right Direction does

Right Direction is a privately held, full-service communication and advertising agency headquartered in Sofia, Bulgaria, operating from a single office at ul. "Lyuben Karavelov" 78. Founded in 2015, the agency delivers integrated marketing communication services across seven core service lines: digital marketing and social media, design and prepress, marketing and promotions, PR and event organization, advertising materials production, media planning and monitoring, and video production and animation. Its differentiator is a stated "hybrid campaign" approach that combines digital and traditional channels around storytelling-led brand work.

The firm serves enterprise B2B clients across diverse verticals, with a publicly disclosed portfolio that includes multinational brands such as Heinz, Wilkinson Sword, Bahlsen, SEAT, Hertz, TTEC, and GTT Communications, alongside Bulgarian enterprises spanning FMCG, automotive, telecommunications, healthcare, beauty, logistics, tourism, and finance. There is no proprietary technology platform, no AI/ML capability, no patents, and no disclosed external funding; delivery rests on a creative-services team led by Director of Communications Gergana Kostadinova.

Right Direction generates revenue through project-based fees, retainers for ongoing client partnerships, and campaign-specific budgets, sold via direct sales outreach, website inquiries, and event-driven relationship building. Distribution is entirely direct: no intermediaries, resellers, or marketplaces. The firm markets itself through a multilingual website (English, Bulgarian, German), Facebook and LinkedIn pages, an educational blog, and its own industry events such as the Bring the Bloggers conference, leveraging established relationships with Bulgarian media, journalists, and bloggers for earned media. Geographic reach is concentrated in Bulgaria with selected international brand engagements.

Name

Right Direction

Legal name

Right Direction

Website

https://right-direction.eu

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Right Direction is a Sofia-based, privately held full-service communication agency founded in 2015 that delivers digital marketing, design, PR, events, media planning, and video production for enterprise B2B clients across FMCG, automotive, telecom, healthcare, and other sectors in Bulgaria and selected international markets.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Content Strategy & Planning (BPAFAIAG)

Keywords

• Advertising agency services
• Digital marketing services
• Public relations agency
• Media planning services
• Creative production services

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Communication Services: Right Direction generates revenue through providing comprehensive communication services to B2B clients. As a full-service agency, they offer multiple service lines including digital marketing, design and prepress, marketing and promotions, PR and event organization, advertising materials production, media planning and monitoring, and video production and animation. Revenue is generated through project-based fees, retainer arrangements for ongoing client partnerships, and campaign-specific budgets. The agency emphasizes building long-term client relationships, suggesting recurring revenue from established accounts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Right Direction is a full-service communication and advertising agency that plans and executes integrated marketing campaigns for B2B clients across Bulgaria and select international markets. The agency delivers seven core service lines covering digital marketing and social media, design and prepress, marketing and promotions, PR and event organization, advertising materials production, media planning and monitoring, and video production and animation. Clients contract the agency for project-based engagements and ongoing retainer partnerships focused on increasing brand visibility through hybrid digital-plus-traditional campaigns.

Product overview

Right Direction is a full-service communication agency offering a complete package of communication services. The agency specializes in creating hybrid campaigns that combine digital and traditional marketing channels. The portfolio consists of seven core service offerings: Digital Marketing and Social Networks (covering SEO, web design, blogging, and social media strategies), Design and Prepress (creative design services), Marketing and Promotions (BTL marketing activities), PR and Event Organization (public relations and event management), Advertising Materials Production (production of branded materials), Media Planning and Monitoring (media buying and campaign analysis), and Video Production and Animation (video and animation creation). The agency positions itself as a full-service provider offering integrated communication solutions with a focus on mutually beneficial partnerships with clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing and Social Networks Digital marketing services including SEO, web design, social media strategy, blogging, and digital media planning. Designed for B2B clients seeking to integrate online campaigns with offline environments to drive visibility and engagement.
• Design and Prepress Creative design and prepress services with no limitations on unconventional ideas. Designers think outside the box and produce artwork for both digital and print outputs for B2B clients.
• Marketing and Promotions Marketing and promotional services including analyses, concepts, action plans, unconventional solutions, and promotional activities designed to help B2B clients exceed their marketing goals.
• PR and Event Organization Public relations services including content creation, strategy development, and implementation through special events. Targeted at B2B clients seeking media exposure and audience engagement in Bulgaria.
• Advertising Materials Production Production of physical advertising materials including branded vehicles, point-of-sale displays, and promotional items. The agency realizes unconventional ideas for B2B clients across industries such as automotive, FMCG, and retail.
• Media Planning and Monitoring Media planning services where each campaign begins with precise planning and concludes with thorough analysis. Provides B2B clients with media buying strategy and ongoing campaign monitoring.
• Video Production and Animation Video and animation production services in which the agency team and partners create any video or animation asset required by B2B clients for brand, campaign, or event communications.

Named customers24 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Media and Journalists NetworkcoreOthersRight Direction has established strong partnerships with media outlets and journalists in Bulgaria. This network supports their clients' campaigns through earned media opportunities, press coverage, and strategic media relations. The agency leverages these relationships to secure favorable media placements and enhance client visibility through traditional and digital media channels.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Omnicom Group: Global advertising holding company whose networks (BBDO, DDB, TBWA) compete directly with Right Direction across creative, media planning, PR, and digital services. Operates in Bulgaria and across CEE, targeting the same multinational advertisers.
• Interpublic Group (IPG): Global advertising holding company whose networks (McCann Worldgroup, MullenLowe, FCB) provide full-service advertising, PR, and event services comparable to Right Direction's bundled offering. Has established CEE presence targeting the same multinational client pool.
• McCann Worldgroup: IPG-owned global agency network offering integrated advertising, PR, digital, and event services directly comparable to Right Direction's seven-service-line offering. Has an established Bulgarian operation through McCann Sofia.
• DDB Worldwide: Omnicom-owned global creative agency network with established CEE operations. Offers integrated creative, digital, and media services targeting the same multinational advertisers Right Direction serves from Sofia.
• BBDO Worldwide: Omnicom-owned global creative agency network offering advertising, content, and integrated communications services comparable to Right Direction's creative and campaign-execution capabilities. Competes in CEE for the same multinational clients.
• WPP plc: World's largest advertising holding company, operating agency networks (Ogilvy, VML, Grey, GroupM) that provide the same full-service communication capabilities as Right Direction at global scale. Directly competes for the same multinational client relationships Right Direction serves, including several in CEE.
• Ogilvy: WPP-owned global agency network providing advertising, PR, experience, and consulting services. Operates in Bulgaria through Ogilvy Sofia and competes directly with Right Direction for both local and multinational brand mandates.
• Publicis Groupe: Global advertising holding company with deep CEE operations through Publicis One. Offers integrated creative, media, digital, and PR services comparable to Right Direction's full-service model, with substantially greater resources and proprietary technology.
• Dentsu Inc. Japan-headquartered global advertising holding company with growing CEE operations (Dentsu Creative, Dentsu Media). Competes with Right Direction in integrated creative, digital, and media services for international brands operating in the region.
• Havas: Global advertising holding company offering creative, media, and healthcare communications through Havas Creative and Havas Media. Operates in CEE and competes for the same multinational brand assignments Right Direction pursues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/RightDirectionAgency
• LinkedInlinkedin.com/company/right-direction

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right Direction