Happy Daze RV's
Family-owned RV dealership founded in 1974, operating four California locations. Sells, rents, services, and finances new and used recreational vehicles from manufacturers including Grand Design, Forest River, Tiffin, and Winnebago, serving retail consumers across California and Nevada.
- Company typePrivate
- Founded1974
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Happy Daze RV's does
Happy Daze RV's is a privately held, family-owned recreational vehicle dealership founded in 1974 and headquartered in North Sacramento, California. The company sells, rents, services, and finances new and used recreational vehicles, operating four physical dealership locations across California (Sacramento, Gilroy, Ripon, and Bakersfield) and serving customers throughout California, Nevada, and surrounding markets including the San Jose Bay Area, Reno, and Kern County. New RV inventory at time of data collection exceeded 427 units across major manufacturer lines including Grand Design (Momentum, Reflection, Solitude, Imagine, Transcend, Lineage), Forest River (Sunseeker), Tiffin Motorhomes (Allegro, Phaeton), Winnebago (Micro Minnie, Access, Thrive), Coachmen RV, and Pleasure-Way, with 34+ used RVs also available.
The company operates a full-stack RV retail and lifecycle model: new and pre-owned unit sales with MSRP-based and market-based pricing (new units ranging from approximately $17,995 to $325,302); an RV rental program offering late-model 25-32 ft motorhomes including a niche Burning Man vertical with daily/weekly unit pricing; RV financing with flexible terms and a no-SSN pre-qualification option; full-service maintenance, collision repair, and body work (including roof replacement, slide-out service, fiberglass repair, and appliance service); an RV parts department; and extended service contracts with unlimited 24/7 roadside assistance, trip routing, and concierge support. The company is an approved insurance repair facility for Farmers Insurance, Geico Insurance, and AAA.
Happy Daze is a member of the Priority RV Network and positions itself as one of the largest Grand Design dealers in California. Its go-to-market is direct-to-consumer across both physical showrooms and a digital storefront (happydazerv.com) supported by social channels (Facebook, Instagram, YouTube, X, Pinterest) and a content blog. The company differentiates via its 'Happy Daze Family Pricing' transparent pricing model, advertising no hidden fees where the displayed price is the all-in purchase price (excluding tax, title, and registration). Headcount is reported in the 11-50 range and revenue is not publicly disclosed.
Happy Daze RV's firmographics
Firmographics- Name
- Happy Daze RV's
- Legal name
- Happy Daze RV's
- Website
- https://happydazerv.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned RV dealership founded in 1974, operating four California locations. Sells, rents, services, and finances new and used recreational vehicles from manufacturers including Grand Design, Forest River, Tiffin, and Winnebago, serving retail consumers across California and Nevada.
- Ownership category
- akta.pro rank
Happy Daze RV's industry classification
Industry- Product category
- Recreational Vehicle Dealership
- NAICS
- Recreational Vehicle Dealers (44121), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Recreational Vehicle (RV) Finance (FSAKADAF)
- akta.pro secondary industry
- Motorhome / RV Rentals (Class A & Class C) (THADAIAB)
Keywords
Where Happy Daze RV's is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Happy Daze RV's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New RV Sales: One-time sale of new recreational vehicles including motorhomes (Class A, B, C), travel trailers, fifth wheels, and toy haulers from manufacturers like Grand Design, Forest River, Tiffin Motorhomes, and others.
- Used RV Sales: One-time sale of pre-owned recreational vehicles traded in by customers or sourced from other渠道.
- RV Rentals: Short-term rental of motorhomes ranging from 25-32 ft, including Burning Man event rentals. Late model year units. Includes 100 free miles per day, optional insurance, and no-hassle return option.
- RV Financing Services: Financing services for RV purchases, including loan arrangement and pre-qualification options.
- Service & Parts: RV maintenance, repair, collision services, and parts sales including accessories.
- Extended Service Contracts/Warranties: Extended warranty and roadside assistance programs for RVs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New RVs - MSRP-based pricing with 'Family Pricing' discounts |
| One time/ perpetual license | Pay-as-you-go | Used RVs - Market-based pricing |
| Unit Pricing | Pay-as-you-go | RV Rentals - Daily/weekly rates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Happy Daze RV's product offering
Product offeringCore offering
Happy Daze RV's is a family-owned RV dealership that sells new and pre-owned recreational vehicles including motorhomes (Class A, B, C), travel trailers, fifth wheels, and toy haulers from manufacturers such as Grand Design, Forest River, Tiffin Motorhomes, Winnebago, Coachmen, and Pleasure-Way. The company also offers short-term RV rentals (25-32 ft motorhomes), RV financing with pre-qualification, in-house service and collision repair, a parts department, extended warranties and roadside assistance, and trade-in valuation.
Product overview
Happy Daze RV's is a family-owned RV dealership operating since 1974 with 4 locations in California (Sacramento, Gilroy, Ripon, Bakersfield). The company offers a comprehensive portfolio of products and services centered on recreational vehicles: new and used RV sales across multiple categories (travel trailers, fifth wheels, toy haulers, Class A, B, and C motorhomes), RV rentals of late-model motorhomes (25-32ft), RV financing with flexible options including no-SSN pre-qualification, full-service maintenance and repair facilities, and an RV parts department. The product portfolio spans multiple manufacturer sub-brands including Grand Design (Lineage motorhomes, Transcend One, Imagine, Solitude, Reflection, Momentum toy haulers, Serenova, Foundation), Forest River (Sunseeker Class C), Winnebago (Micro Minnie, Access, Thrive), Tiffin Motorhomes (Open Road Allegro, Phaeton Class A), Coachmen RV (Galleria), and Pleasure-Way (Plateau, Ontour, Ascent Class B). The company differentiates through its 'Family Pricing' transparent pricing model and operates as a Grand Design top dealer in California, supported by service centers for collision repair, roof replacement, appliance service, and insurance-approved repairs.
Differentiator
Problem solved
Functional benefit
Products and services
- New RVs for Sale
- Used RVs for Sale
- RV Rentals
- RV Financing
- RV Service and Repair
- RV Parts Department
- Extended Service Contracts and Roadside Assistance
- Trade-In Valuation
Companies that use Happy Daze RV's
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Happy Daze RV's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Happy Daze RV's partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Priority RV NetworkcoreHappy Daze RV is a member of the Priority RV Network, which provides access to industry best RV products, people, service, financial services, parts, vehicle insurance plans, and emergency service plans.
- Grand Design RVcoreAuthorized dealer for Grand Design RV products including Momentum, Reflection, Solitude, Imagine, Transcend, and Lineage lines. One of the largest Grand Design dealers in California with 347+ new Grand Design units in inventory.
- Forest River RV (Sunseeker)coreAuthorized dealer for Forest River RV products including the Sunseeker brand of motorhomes.
- Tiffin MotorhomescoreAuthorized dealer for Tiffin Motorhomes including Allegro and Phaeton lines.
- WinnebagomajorAuthorized dealer for Winnebago products including Micro Minnie, Access, Thrive, View, Vista, and Adventurer lines.
- Pleasure-WaymajorAuthorized dealer for Pleasure-Way Class B motorhomes including Ascent, Lexor TS, Ontour, and Plateau lines.
- Coachmen RVmajorAuthorized dealer for Coachmen RV products including Freelander, Galleria, Mirada, Nova, Prism, Pursuit, and Encore lines.
- Farmers InsuranceminorApproved insurance repair facility for Farmers Insurance, Geico Insurance, and AAA.
- Unlimited RV Roadside AssistanceminorProvides unlimited RV roadside assistance with 24/7 technical support, mobile mechanic dispatch, trip routing, concierge services, and trip interruption coverage.
Scale indicators4 records
Recent moves1 record
Expansion highlights6 records
Happy Daze RV's competitors and assessment
Company assessmentDirect peers
- Camping World Holdings: Largest US RV dealer network with hundreds of locations, full-service sales/service/parts, financing, and a national rental program (Cruise America). Directly comparable as a multi-brand, multi-location RV retailer with overlapping manufacturer relationships.
- Lazydays RV: Public multi-location RV dealer with new/used sales, service, parts, financing, and rentals. Comparable as a premium-brand RV retailer with a full-service dealership model similar to Happy Daze RV.
- General RV Center: One of the largest family-owned RV dealer groups in the US with supercenter locations across multiple states. Comparable as a multi-location, multi-brand RV retailer offering sales, service, parts, and financing.
- MHS RV: Multi-location RV dealer carrying Grand Design, Forest River, and other major brands with full sales/service/parts operations. Comparable regional full-service dealer model with overlapping brand relationships.
- Giant RV: California-based multi-location RV dealer with a similar West Coast footprint, multi-brand authorized dealer relationships, and full sales/service/parts operations. Strongly comparable regional competitor in the same California market.
- National Indoor RV Centers: Multi-location indoor RV showroom concept with new/used sales, service, parts, and financing. Comparable as a multi-brand RV retailer using a differentiated physical sales model with premium customer experience.
- Blue Compass RV: Rapidly growing multi-location RV dealer group with full-service sales, service, parts, and financing across multiple states. Comparable as a multi-brand authorized dealer with similar operating model and customer segments.
- RV One Supercenter: Multi-location RV supercenter dealer with new and used RV sales, service, parts, financing, and trade-in programs. Comparable regional full-service dealership model with similar brand portfolio.
- Cruise America: Largest RV rental fleet operator in North America with motorized Class C RV rentals. Comparable directly to Happy Daze RV's rental business, particularly its motorhome rental program targeting vacations and event travel.
Emerging players
- Outdoorsy: Peer-to-peer RV rental marketplace that competes with traditional dealer-led rental programs for short-term RV travel demand. Comparable as an emerging channel addressing the same RV rental customer use cases (vacations, events).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Happy Daze RV's social profiles
Digital presenceHappy Daze RV's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Happy Daze RV's leadership team
Management profileNumber of profiles
Happy Daze RV's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Happy Daze RV's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Happy Daze RV's
What does Happy Daze RV's do?
Happy Daze RV's is a family-owned RV dealership that sells new and pre-owned recreational vehicles including motorhomes (Class A, B, C), travel trailers, fifth wheels, and toy haulers from manufacturers such as Grand Design, Forest River, Tiffin Motorhomes, Winnebago, Coachmen, and Pleasure-Way. The company also offers short-term RV rentals (25-32 ft motorhomes), RV financing with pre-qualification, in-house service and collision repair, a parts department, extended warranties and roadside assistance, and trade-in valuation.
Is Happy Daze RV's a public or private company?
Happy Daze RV's is a private company. It is classified as family owned and is currently operating.
When was Happy Daze RV's founded?
Happy Daze RV's was founded in 1974. It employs 11 to 50 people.
Where is Happy Daze RV's based?
Happy Daze RV's is headquartered in Sacramento, United States, in the North America region.
How does Happy Daze RV's make money?
Six revenue lines are on record. New RV Sales are the primary driver. The others are used RV Sales, RV Rentals, RV Financing Services, service & Parts and extended Service Contracts/Warranties.
Who are Happy Daze RV's's main competitors?
Direct peers on record are Camping World Holdings, Lazydays RV, General RV Center, MHS RV, Giant RV, National Indoor RV Centers, Blue Compass RV, RV One Supercenter and Cruise America. Outdoorsy is listed as an emerging player.
Does Happy Daze RV's have an API?
No public API is recorded for Happy Daze RV's.
What industry is Happy Daze RV's in?
Happy Daze RV's's product category is Recreational Vehicle Dealership. Its primary akta.pro industry code is FSAKADAF, Recreational Vehicle (RV) Finance, with a secondary code of THADAIAB, Motorhome / RV Rentals (Class A & Class C). Its NAICS code is 44121 and its SIC code is 7510.