Shannon Gail

What Shannon Gail does

Shannon Gail (legal entity Shannon Gail, Inc.), founded in Chicago in 2008 by Shannon Gail Clemonds, is a privately held, full-service event planning firm operating under the brand names Shannon Gail Events and Shannon Gail Weddings and Events. The company produces weddings, corporate events, and brand experiences through a team of approximately 15 planners, executing more than 90 events per year across 26 cities in the United States and internationally. Its service portfolio comprises three lines: Wedding Planning Services (full planning and 'Month Of' coordination), Corporate Events Services (serving as National Strategic Planner for Crate and Barrel and producing events for other enterprise and nonprofit clients), and SG Social, a discrete iPhone-based content creation package for weddings priced at $2,300.

The company runs a project-based, custom-quoted professional services model with no publicly disclosed pricing on its core planning offerings. Distribution is exclusively direct: prospective clients submit inquiries through the website contact form, and the firm explicitly limits annual openings to maintain a selective, high-touch engagement model. Marketing relies on organic social media (Instagram, Facebook, Pinterest), a blog email newsletter, and earned media through features in The Knot, Style Me Pretty, Brides, Modern Luxury, and other wedding publications. There is no proprietary technology platform, no AI/ML capability disclosed, no app, no API, and no external funding; the firm operates as a founder-owned professional services business differentiated by deep vendor networks, a finance-grounded planning methodology, and a team recruited from leading Chicago hospitality and event venues.

Name

Shannon Gail

Legal name

Shannon Gail, Inc.

Website

https://shannongail.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Shannon Gail is a Chicago-based, founder-owned event planning firm producing 90-plus weddings, corporate events, and brand experiences annually across 26 U.S. cities and abroad, serving affluent couples and enterprise clients such as Crate and Barrel through custom-quoted, project-based engagements.

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Destination Wedding Planning (HSACABAD), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Wedding Design, Decor & Floral Planning (HSACABAH)

Keywords

• Wedding planning services
• Corporate event planning
• Event management
• Event content creation
• Destination event coordination

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wedding Planning and Event Management Services: Fully customizable wedding planning services billed as project-based engagements. Services include 'Month Of' coordination (beginning 2 months prior to wedding), full planning, vendor selection, budget management, event styling, rehearsal/brunch/shower planning, and day-of coordination. Pricing is custom and quote-based; the company does not publicly disclose wedding service pricing.
2. Corporate and Brand Event Management: B2B corporate event planning services for organizations looking to reach financial targets, launch products, or thank employees. The company serves as National Strategic Planner for Crate and Barrel, coordinating multi-city corporate events. Revenue is project-based and custom-quoted.
3. SG Social Content Creation Package: Social media content creation for weddings — up to 10 hours of iPhone-based coverage, full unedited gallery within 24 hours, 1 highlight reel within 48 hours, shot in vertical format. Additional hours, extra highlight reels, Instagram takeovers, and second content creators available as add-ons. This is a discrete, priced package at $2,300.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Shannon Gail is a Chicago-based, full-service event planning firm that designs, plans, and executes weddings and corporate events for clients across the United States and internationally. Core offerings include end-to-end wedding planning (vendor selection, budget management, styling, day-of coordination), corporate and brand event production (product launches, vendor appreciation events, holiday parties, brand activations), and an SG Social add-on content creation package that captures behind-the-scenes wedding footage for social media.

Product overview

Shannon Gail is a Chicago-based event planning company offering three core service lines: Wedding Planning Services, Corporate Events Services, and SG Social (Content Creation). The wedding planning services provide comprehensive support from initial consultation through wedding day execution, including vendor management, budget forecasting, and event styling. Corporate events services handle corporate gatherings across 26 cities nationwide with a network of accredited event production professionals. SG Social is an add-on content creation package that provides behind-the-scenes social media content captured via iPhone for weddings. All services are fully customizable based on client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Planning Services

Quantifiable outcome

• Producing 90+ events per year across the US and internationally
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Crate and BarrelcoreStrategic or Co-development PartnerShannon Gail serves as the National Strategic Planner for Crate and Barrel, overseeing corporate events, vendor appreciation events, private registry plus events, brand activations, product launches, and holiday celebrations across Crate and Barrel, CB2, and Land of Nod brands nationwide. The partnership involves coordinating multiple cities and markets across the United States, coordinating with local planners in each host market, and executing brand-aligned events that showcase Crate and Barrel's products and partnerships (e.g., Le Creuset, 100 Layer Cake collaborations).

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Eventbrite: Event technology and ticketing platform serving event organizers across consumer and corporate categories — not a direct competitor to high-end planning, but adjacent ecosystem participant where Shannon Gail could source ticketed event infrastructure or future productize offerings.

Broad incumbents

• David Tutera: Nationally recognized celebrity event planner and designer producing luxury weddings, social events, and brand experiences — broader media presence and lifestyle brand, but comparable core event planning service.
• Colin Cowie Lifestyle: Long-established luxury event planner and lifestyle brand with national recognition producing high-end weddings, corporate events, and brand experiences — broader portfolio and brand presence, but overlapping core luxury event planning capability.

Direct peers

• Engaging Events By Ali: Luxury wedding and event planning firm serving affluent couples with full-service planning, design, and destination coordination — comparable in premium positioning and full-service scope.
• Marcy Blum Associates: Long-established, high-end wedding and event planning firm in the luxury market with deep vendor relationships and a reputation-driven brand — comparable in premium positioning and celebrity/high-net-worth clientele.
• Bash Please: Design-forward event planning and styling firm producing weddings and brand experiences with an in-house design team — comparable in combining creative direction with full-service event production for affluent and brand clients.
• Keely Thorne Events: Chicago-based luxury wedding and event planner serving an affluent clientele with full-service planning, vendor curation, and design — directly comparable geography, customer segment, and service model to Shannon Gail.
• EverAfter Events: Full-service luxury wedding and event planning firm offering destination and multi-city coordination for affluent couples and corporate clients, comparable in service breadth and high-touch positioning to Shannon Gail.
• Rafanelli Events: Boutique luxury wedding and corporate event planning firm known for destination events and custom design — directly comparable service model and premium client mix to Shannon Gail's corporate and wedding offerings.
• Mindy Weiss Party Consultants: High-end event planning firm specializing in luxury weddings, social events, and corporate celebrations for celebrity and high-net-worth clients — directly comparable in premium positioning and service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shannon_gail
• Facebookfacebook.com/shannongailweddings
• LinkedInlinkedin.com/company/shannon-gail-inc-
• Instagraminstagram.com/shannongailevents
• Pinterestpinterest.com/shannon_gail

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shannon Gail