SCT Leadership

What SCT Leadership does

SCT Leadership is a coaching and consulting firm founded in 2023 and headquartered in Austin, Texas, that serves owners and leadership teams of creative professional services firms (advertising, design, PR, and marketing agencies) generating approximately $5M–$30M in annual revenue. The firm is led by founder Bill Coletti, a certified executive coach, former co-leader of Hill+Knowlton Strategies' Global Risk Management and Crisis Communications Practice, and best-selling author of 'Critical Moments.' Its core offerings consist of three professional service lines: 1:1 executive coaching structured around a five-step process (Assessment and Clarity, Strategic Goal Setting, Skill Enhancement, Effective Execution, and Continuous Evaluation); team coaching delivered through full-day 'SkillSync Sessions' focused on skills, clarity, and trust; and Design Thinking-based strategic planning retreat facilitation.

The firm supplements its paid engagements with a portfolio of educational content assets, including the 'Career to Calling' e-book, a paid newsletter hosted on Kajabi, a regularly published blog, a podcast, gated lead magnets (the 'Survive to Thrive' Special Report and the Agency Alignment Assessment), and a forthcoming courses product line. There is no proprietary technology platform or AI/ML component; the technology footprint is limited to a Squarespace website, Kajabi newsletter infrastructure, and a ScoreApp-based assessment. The business operates on a sales-led, quote-based professional services model with all client engagements negotiated directly through website CTAs ('Book a call,' 'Let's Talk!'), and the company claims global service delivery while operating with a 2-person core team (Bill Coletti as Founder and Brenna Yeary as Director of Content and Development). SCT Leadership is bootstrapped and founder-owned, with no outside institutional funding, parent company, or disclosed revenue.

Name

SCT Leadership

Legal name

SCT Leadership

Website

https://sctleadership.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

SCT Leadership is an Austin-based coaching and consulting firm founded in 2023 that provides 1:1 executive coaching, team coaching, and retreat facilitation for owners of creative professional services firms generating $5M–$30M in annual revenue, led by founder Bill Coletti.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Professional and Management Development Training (611430), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), High-Potential & Succession Coaching (EDABANAC)

Keywords

• Executive coaching services
• Leadership development
• Team coaching programs
• Retreat facilitation services
• Creative agency consulting

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. 1:1 Executive Coaching: Personalized one-on-one coaching engagements for creative firm owners, structured across a five-step process: Assessment and Clarity, Strategic Goal Setting, Skill Enhancement, Effective Execution, and Continuous Evaluation. Aimed at driving business growth while achieving work-life balance.
2. Team Coaching: SkillSync Sessions: Building Team Excellence with Clarity and Trust — a full-day transformative team coaching process that aligns team goals, strengths, and expectations, and fosters collaboration and trust.
3. Retreat Facilitation: Design Thinking-based strategic planning retreats for creative firm teams, including pre-retreat planning, interactive workshops, facilitated group discussions, strategic debriefing, and post-retreat follow-up coaching sessions.
4. Courses, Tools, and Publications: Courses (coming soon), leadership tools and assessments, plus authored publications including the e-book 'Career to Calling' and Bill Coletti's book 'Critical Moments: The New Mindset of Reputation Management.'

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SCT Leadership provides personalized 1:1 executive coaching, team coaching through SkillSync Sessions, and Design Thinking-based strategic retreat facilitation for owners of creative professional services firms. The firm also distributes authored leadership tools and publications (books and special reports) to support business growth, team alignment, and leadership development. All coaching engagements are delivered as custom, quote-based professional services rather than standardized offerings.

Product overview

SCT Leadership is a coaching and consulting firm that offers a portfolio of leadership development services for owners of creative professional services firms. The core offerings include: 1:1 Coaching (personalized executive coaching following a 5-step process), Team Coaching through SkillSync Sessions (full-day team alignment workshops), and Retreat Facilitation (Design Thinking-based strategic planning retreats). Supporting resources include free tools such as the Career to Calling E-Book, the Critical Moments book, and the Creative Owner's Guide to Leveling Up special report. The firm also publishes a newsletter and blog for ongoing leadership education. Courses are planned but not yet launched.

Differentiator

Problem solved

Functional benefit

Brands

• Critical Moments: A book by Bill Coletti titled 'Critical Moments: The New Mindset of Reputation Management'
• Survive to Thrive: The Creative Owner's Guide to Leveling Up
• Career to Calling

Products and services

• 1:1 Coaching Personalized one-on-one executive coaching for owners of creative professional services firms (design, PR, marketing, advertising). Follows a structured five-step process: Assessment and Clarity, Strategic Goal Setting, Skill Enhancement, Effective Execution, and Continuous Evaluation. Aimed at enhancing leadership mindset and behaviors, achieving work-life balance, and driving business growth.
• Team Coaching (SkillSync Sessions) SkillSync Sessions: Building Team Excellence with Clarity and Trust — a full-day transformative team coaching engagement that aligns team goals, strengths, and expectations. Structured around the Skills, Clarity, and Trust framework to unlock team potential, improve collaboration, and drive exceptional results for creative firm teams.
• Retreat Facilitation Design Thinking-based strategic planning retreat facilitation for creative firm teams. Includes pre-retreat planning, interactive workshops, facilitated group discussions, strategic debriefing, and post-retreat follow-up coaching. Aligns vision, mission, and long-term goals while fostering adaptability and resilience.
• Critical Moments Book Best-selling published book by Bill Coletti titled 'Critical Moments: The New Mindset of Reputation Management.' Presents the Four A's framework — Awareness, Assessment, Authority, and Action — for building reputational excellence. Sold via Amazon.

Quantifiable outcome

• Revenue increased from ~$21k/month to over $100k/month within 60 days for one client (Jeremy Wayne Howell)
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Strategic Coach: Strategic Coach (founded by Dan Sullivan) provides structured coaching programs for entrepreneurs and founders. Comparable to SCT Leadership because it sells subscription coaching to entrepreneurs seeking growth, work-life balance, and strategic clarity — overlapping target audience and methodology.
• Tony Robbins Business Coaching / Results Coaching: Tony Robbins's business coaching division (Results Coaching) delivers high-ticket executive and business coaching via associate coaches trained in the Robbins methodology. It competes with SCT Leadership for the same premium coaching buyers (owners seeking growth and personal transformation) and has scaled the founder-led model into a large enterprise.
• Entrepreneurs' Organization (EO): EO is a global peer-network and learning community for founders of companies exceeding $1M in revenue. It overlaps with SCT Leadership's audience of creative-services firm owners and offers peer masterminds, forums, and learning programs that are partial substitutes for SCT's coaching and mastermind offerings.
• Gazelles (Verne Harnish): Gazelles, founded by Verne Harnish ('Scaling Up' / 'Mastering the Rockefeller Habits'), provides executive coaching and growth advisory to mid-market companies. Comparable because it targets growth-stage business owners with coaching, tools, and masterclasses — overlapping with SCT Leadership's retreat facilitation and strategic planning offerings.
• Vistage Worldwide: Vistage is a CEO peer advisory and executive coaching organization serving small-to-mid-market business leaders. It is directly comparable to SCT Leadership as both deliver group/individual coaching for owners and CEOs of growth-stage firms, with a similar focus on leadership development and accountability.
• YPO (Young Presidents' Organization): YPO is a peer-network of CEOs offering forums, learning, and personal/professional development. It is comparable to SCT Leadership because both serve owner-CEOs of growth-stage firms with peer-group learning and individual development, though YPO is significantly larger and member-driven.
• Michael Hyatt & Company: Michael Hyatt & Company offers leadership coaching, courses, and live events for business owners and executives. Comparable to SCT Leadership in the founder-led coaching + content + courses model, serving a similar mid-market owner persona seeking leadership, productivity, and life-balance improvements.

Emerging players

• Ad Mavericks (Jake Hird / Amy Holloway): Ad Mavericks provides coaching, courses, and peer communities specifically for owners of marketing/advertising agencies. Highly comparable to SCT Leadership because it targets the same creative-agency owner niche with mastermind-style engagement and educational content.
• Conscious Leadership Group: Conscious Leadership Group provides executive coaching and leadership development for founders and executives seeking awareness-based leadership practices. Comparable to SCT Leadership because both deliver founder/CEO coaching with a defined methodology and intentional focus on personal growth alongside business outcomes.

Others

• Center for Executive Coaching: Center for Executive Coaching is an executive coach training and certification organization where Bill Coletti earned his coaching credential. It is comparable as an ecosystem participant — not a direct competitor, but represents the supplier side of the executive coaching profession that SCT Leadership's founder emerged from.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sctleadership

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SCT Leadership