What Peterson Wealth Advisors does

Peterson Wealth Advisors is an independent financial advisory firm headquartered in Springfield, Missouri, founded in 1985 by Eric K. Peterson, CFP, and serving individuals and families across Southwest Missouri. The firm provides comprehensive financial planning, investment management, retirement planning, tax-efficient investment strategies, estate planning coordination, and insurance planning, with a stated specialization in helping clients transition from corporate employment to retirement. Its primary customer segment is individual investors and pre-retirees in the Southwest Missouri region, served through a personalized one-to-one advisory model.

The firm's core technology stack relies on the Morningstar Advisor Workstation for investment research and portfolio analysis — a platform Peterson has used to develop a proprietary research process since 1991 — alongside Commonwealth Financial Network's Investor360° client portal for online account access, consolidated statements, and custodial services. The product surface spans mutual funds, stocks, bonds, REITs, government securities, 401(k)/403(b) plans, Traditional/Roth/SEP/SIMPLE IRAs, 529 Plans, fixed and variable annuities, and insurance products (life, long-term care, disability). Supplementary client engagement resources include quarterly market update reports, PWA newsletters, interactive financial calculators, and an educational content library covering retirement, investment, estate, insurance, tax, and money management topics. The firm holds BBB A+ accreditation, CFP professional designation, and FINRA/SIPC memberships via its Commonwealth affiliation.

Revenue is generated through fee-based advisory services and commissions on financial products, delivered via a personalized one-to-one advisory model with no publicly disclosed pricing. Go-to-market is sales-led and relationship-driven, relying on educational content marketing, community involvement (Springfield and Ozark Chambers of Commerce), professional referrals, and direct client consultation. Securities and advisory services are offered through Commonwealth Financial Network (Member FINRA/SIPC), which serves as the firm's primary channel partner and back-office service provider; the firm has no parent company, external institutional ownership, or venture backing.

Name

Peterson Wealth Advisors

Legal name

Peterson Wealth Advisors LLC

Website

https://petersonwealthadvisors.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Peterson Wealth Advisors is an independent financial advisory firm in Springfield, Missouri, founded in 1985, providing comprehensive financial planning, investment management, retirement planning, estate planning, and insurance services to individual investors and pre-retirees across Southwest Missouri.

Ownership category

akta.pro rank

Product category

Wealth Management and Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Financial planning services
• Wealth management advisory
• Retirement planning
• Investment management
• Insurance planning

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Advisory Fees: The firm provides comprehensive financial planning and wealth management services. Securities and advisory services are offered through Commonwealth Financial Network, a registered broker-dealer and investment adviser. The firm likely operates on a fee-based model combining advisory fees and commissions on financial products sold.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Peterson Wealth Advisors is an independent financial advisory firm offering personalized one-to-one financial planning and wealth management for individuals and families. Core services include comprehensive financial planning, investment management across mutual funds, stocks, bonds, REITs, and annuities, retirement planning, tax-efficient strategies, estate planning consultations, and insurance needs analysis. Securities and advisory services are offered through Commonwealth Financial Network.

Product overview

Peterson Wealth Advisors is a comprehensive financial services firm offering a unified advisory service model. The core offering consists of personalized financial planning and wealth management services delivered by independent financial advisors, supported by investment management across multiple asset classes (mutual funds, stocks, bonds, REITs, annuities), insurance planning, and retirement account services. Client engagement is facilitated through the Investor360° portal, while supplementary resources include market update reports, PWA newsletters, financial calculators, and educational articles covering retirement, investment, estate, insurance, tax, and money management topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Written financial plans, retirement planning, tax strategies coordination with qualified tax professionals, estate plan consultations with attorneys, and written insurance needs analysis for individual clients and families.
• Investment Management Services Comprehensive investment management covering mutual funds, common stock, bonds, real estate investment trusts, government securities, 401(k) and 403(b) evaluation and planning, profit sharing plans, money purchase plans, college savings plans, fixed annuities, and variable annuities.
• Insurance Planning Insurance products including long-term care insurance, life insurance (whole life, term, variable universal life), and disability income insurance for individual clients.
• Retirement Account Services Account services for Traditional IRAs, Roth IRAs, brokerage accounts, SEP IRAs, SIMPLE IRAs (design and implementation for employers), 529 Plans, and Coverdell education savings accounts.
• Eric K. Peterson Financial Advisory Services Personalized comprehensive financial planning and wealth management services delivered by Eric K. Peterson, CFP, including retirement planning, tax-efficient investment strategies, estate planning, and insurance planning, with specialization in assisting with transitions from corporate employment to retirement.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Commonwealth Financial NetworkcoreChannel Partner/ Reseller/ DistributorSecurities and advisory services are offered through Commonwealth Financial Network, Member FINRA/SIPC. The firm provides the custodial platform (Investor360°) for client accounts and back-office support. Fixed insurance products and services are separate from and not offered through Commonwealth Financial Network.
• MorningstarcoreTechnology or IntegrationEric Peterson utilizes Morningstar Advisor Workstation for investment research and portfolio analysis. He has developed a research process using this platform since 1991 for analyzing investment options and managing client portfolios.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Stifel Financial: Full-service brokerage and wealth management firm with strong advisor presence in the U.S. Midwest. Comparable in providing personalized financial planning, retirement, and investment services to individuals and families across regional markets.
• Fidelity Wealth Services: Diversified investment firm offering wealth management, brokerage, and retirement planning to individual investors. Comparable in targeting pre-retirees and retirees, but competing at a vastly larger scale with both digital and human advisory channels.
• Wells Fargo Advisors: National broker-dealer arm of Wells Fargo providing wealth management and brokerage services to individuals. Overlapping customer base in retirement and investment planning, but materially larger and operating under a different corporate structure.
• Robert W. Baird: Employee-owned wealth management and investment firm with a strong Midwest regional footprint. Comparable in offering personal financial planning, retirement, and investment advisory services to individuals, though at substantially greater scale.
• Charles Schwab Wealth Advisory: Large broker-dealer offering wealth advisory, retirement, and investment management services. Comparable in serving individual investors seeking comprehensive financial planning, but with significantly more scale, technology investment, and a broader national footprint.

Direct peers

• Raymond James Financial Services: Diversified financial services firm with a strong independent advisor channel offering wealth management, retirement, and financial planning to individuals. Highly comparable to Peterson's broker-dealer-affiliated independent advisory model.
• Edward Jones: Large national broker-dealer with a decentralized branch-based advisor model serving individual investors, especially in the U.S. Midwest. Closely comparable to Peterson Wealth Advisors in targeting individual and pre-retiree clients with personalized, branch-led financial planning.
• Northwestern Mutual: Mutual company providing financial planning, investment, and insurance products through a network of career financial advisors. Comparable in combining retirement, insurance, and wealth planning for individual households with personalized advisor relationships.
• Ameriprise Financial: Independent advisor-led wealth management firm focused on comprehensive financial planning and investment advisory services for individuals. Comparable in product breadth (retirement, insurance, investments) and one-to-one advisor model.

Others

• LPL Financial: Largest independent broker-dealer in the U.S., supporting thousands of independent financial advisors with custody, compliance, and platform services. Comparable as the broader ecosystem/platform layer that independent advisory firms (like Peterson, which uses Commonwealth) operate within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/peterson-wealth-advisors

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterson Wealth Advisors