What She&Co does

She&Co s.r.o. is a privately-held creative studio founded in 2018 in Prague, Czech Republic, by Lenka Tyrpeklová and Petra Müllerová. The firm describes itself as a 'creative hypermarketing non-conformist group' and delivers an integrated suite of services spanning brand strategy, visual identity, graphic design, packaging design, web design, photography, campaign creation, and event production. There is no proprietary technology platform; the offering is human creative services.

The business operates on a project-based professional services model, with revenue generated through client engagements for specific deliverables rather than SaaS, licensing, or recurring subscriptions. GTM motion is sales-led and relationship-driven, with direct client contact across Czech and international markets, supplemented by portfolio showcasing on the company website (sheco.cz), client testimonials, and organic social media. Customer mix spans enterprise (Congress Prague, Potten & Pannen, Koli), SMB (Expres Menu, MimiConcept, Edgar Eery), government (Visit Plzeň), and startups (Spacemenu), with vertical diversification across food and beverage, healthcare events, tourism, kitchenware, art e-commerce, and children's products.

Headcount sits in the 1-10 range. Beyond paid client work, She&Co maintains two non-commercial initiatives: SecondBrand, an educational platform teaching fashion sustainability in elementary and lower secondary schools, and ARTakeaway, a COVID-19-era art project that placed gallery works into closed shop windows in Prague's Holešovice and Letná neighborhoods. The firm is independently owned with no disclosed institutional investors, parent company, or funding rounds.

Name

She&Co

Legal name

She&Co s.r.o.

Website

https://sheco.cz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

She&Co is a Prague-based creative studio founded in 2018 that delivers brand strategy, visual identity, graphic design, packaging, web design, photography, and event production to Czech and international enterprise, SMB, government, and startup clients through project-based engagements.

Ownership category

akta.pro rank

Product category

Creative and Brand Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143), Photographic Services (54192)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Brand strategy services
• Visual identity design
• Graphic design services
• Packaging design services
• Creative agency services

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based professional services including brand strategy, visual identity, graphic design, packaging, webdesign, photography, event production, and campaign creation. Revenue generated through client engagements for specific deliverables.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

She&Co is a Prague-based creative studio that delivers a unified suite of creative services including brand strategy, visual identity development, graphic design, packaging design, web design, photography, campaign creation, and event production. The studio works with Czech and international clients across institutions, firms, and individuals, providing a single integrated creative front across strategy, creativity, communication, and events.

Product overview

She&Co is a creative marketing agency providing a unified suite of services including brand strategy, visual identity development, graphic design, web design, photography, packaging design, campaign creation, and event production. The company also develops its own educational and art projects (SecondBrand and ARTakeaway) as non-commercial initiatives. Their service portfolio is delivered as a consolidated creative offering rather than modular products.

Differentiator

Problem solved

Functional benefit

Brands

• SecondBrand: Educational platform for second grade elementary schools and lower grades of grammar schools, educating students, parents, and teachers about fashion and sustainability. Founded on the motto 'Sustainable fashion is cool' and addresses issues like bullying based on appearance.
• ARTakeaway

Products and services

• Brand Strategy Services Strategy development for brand positioning and direction delivered to Czech and international businesses, institutions, and individuals engaging the studio on brand projects.
• Visual Identity Design Development of unified visual identity systems (logo, brand face, design language) for organizations such as Congress Prague and other Czech and international clients.
• Graphic Design Services Graphic design deliverables covering brand collateral, campaign assets, and supporting visual outputs across client engagements.
• Packaging Design Packaging design as part of complete rebranding projects, with delivered engagements for Koli (soft drinks) and Expres Menu (frozen meals).
• Web Design Services Web design services for client websites and online properties, delivered alongside visual identity work (e.g., Edgar Eery online art gallery).
• Photography Services Photography including campaign and product photography for client engagements such as Potten & Pannen (kitchenware import) and MimiConcept (foam bath toys).
• Event Production Event production as part of the integrated creative offering, alongside strategy, creative, and communication services delivered to clients.
• Campaign Creation Creative concept and production of marketing campaigns for client engagements including the tourism marketing campaign for Visit Plzeň.
• SecondBrand (own non-commercial project) Educational platform for second-grade elementary schools and lower high school levels teaching students, parents, and educators about fashion and sustainability; also addresses issues such as bullying based on appearance.
• ARTakeaway (own non-commercial project) Non-commercial art project initiated by She&Co that placed artworks from galleries into shop windows of closed businesses during COVID-19, featuring works by over 30 artists (paintings, graphics, video installations, photography, sound, performance) in Holešovice and Letná neighborhoods.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• SecondBrandcoreOthersSecondBrand is She&Co's own educational project about sustainable fashion for second-degree elementary schools and lower high school grades. She&Co are initiators, clients, and creators of the entire project. The motto is 'Sustainable fashion is cool.' The project educates students, parents, and teachers about fashion and sustainability. This is a non-commercial initiative the company considers important for creative development.
• ARTakeawayminorStrategic or Co-development PartnerShe&Co initiated ARTakeaway during COVID-19 lockdowns, connecting gallery artworks with shop windows that couldn't operate. Over 30 artists displayed works in shop windows, windows, and balconies in Holešovice and Letná. The project combined struggling artists with struggling businesses, featuring objects, paintings, graphics, video installations, photography, sound, and performance.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Locomotive: Prague-based creative/digital agency providing branding, web, and marketing services to Czech and international clients. Comparable to She&Co in market, full-service creative bundling, and small-team boutique positioning.
• Bistro Agency: Prague-based digital creative agency offering branding, design, and campaign production. Directly comparable as a Czech boutique agency with a similar consolidated creative offering and project-based B2B GTM.
• Manual: Boutique creative agency offering branding, design, and campaign production to a mix of B2B and consumer clients. Comparable to She&Co in consolidated full-service creative positioning and small-team operating model.
• Studio Dumbar: Independent design studio with a long track record in brand identity, visual systems, and creative direction. Comparable to She&Co as a small, reputation-driven creative studio whose value rests on talent and portfolio rather than scale or proprietary technology.
• Little Greta: Prague-based creative agency producing integrated brand, advertising, and content campaigns. Comparable to She&Co in service scope (strategy through creative execution) and Czech-market boutique positioning.
• Konektor: Prague-based full-service creative and digital agency offering branding, design, and campaign work for Czech and international clients. Closely comparable to She&Co in geography, service mix (strategy through execution), and sub-50-person boutique positioning.
• Symbio: Prague-based creative agency delivering branding, graphic design, and integrated campaigns. Comparable to She&Co as a Czech-market boutique offering consolidated creative services across strategy, design, and communications.

Broad incumbents

• Pentagram: Global independently-owned design firm specializing in brand identity, graphic design, and creative direction. Comparable as a partner-model creative studio offering high-end branding work, but operates at a far larger scale across multiple cities.
• DDB Prague: Czech office of the global DDB advertising network. Comparable as a Prague-headquartered advertising/creative services provider, but competes from a network-agency scale advantage rather than She&Co's boutique positioning.
• Wunderman Thompson Prague: Network agency presence in Prague offering creative, branding, and digital marketing services. Comparable as an alternative supplier of integrated creative services in the same Czech market, but with materially greater scale and resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sheco.cz
• LinkedInlinkedin.com/company/she-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about She&Co