The Moravian Church

What The Moravian Church does

The Moravian Church in America is a non-profit Protestant Christian denomination headquartered at 1021 Center St., Bethlehem, Pennsylvania, with spiritual roots tracing to the 1457 Bohemian Brethren and a modern renewal dated to 1727 in Herrnhut, Germany. It serves two regional jurisdictions, the Northern Province and the Southern Province, and operates wholly owned affiliates including the Board of World Mission, the Moravian Music Foundation, the Moravian Ministries Foundation in America, and the Interprovincial Board of Communication (IBOC), the last of which runs its publishing, communications, and retail activities.

The denomination's core commercial and content asset is the Moravian Daily Texts, a daily devotional first published in 1731 and now reaching 1.5 million believers across more than 50 languages, distributed in paperback, hardcover, large print, journal, Spanish, French, and German editions, plus Kindle and email formats (the email edition serves 22,000+ subscribers delivered at 5:00 AM ET). Supporting products include the Moravian Magazine (10 issues per year, sent to every Moravian household in North America), the Moravian Book of Worship, the Living Branches youth curriculum, Moravian Music Foundation recordings, sacramental certificates, mission coffee, and Moravian-themed gift items, all sold through the IBOC online bookstore and a phone order line.

The revenue model combines recurring member contributions and donations across the two provinces with one-time retail sales of publications, music, and merchandise. Distribution is direct-to-consumer through the moravian.org website, the store.moravian.org e-commerce storefront, dedicated Facebook pages, and physical mail. In 2025 the denomination supported the Bethlehem World Heritage Designation and the launch of the Moravian University Institute for Moravian World Heritage and History, and added a new congregation, The Gate, while in 2026 it refreshed provincial leadership through Northern and Southern Province synod elections.

Name

The Moravian Church

Legal name

The Moravian Church in America

Website

https://moravian.org

Company type

Private

Founded year

1727

Operating status

Operating

Headcount range

1–10 employees

Short description

The Moravian Church in America is a non-profit Protestant denomination headquartered in Bethlehem, PA, operating Northern and Southern Provinces. It publishes the Moravian Daily Texts devotional (since 1731), the Moravian Magazine, worship resources, and music, funded by member contributions and bookstore sales.

Ownership category

akta.pro rank

Product category

Religious Publishing

NAICS

Religious Organizations (8131), Newspaper, Periodical, Book, and Directory Publishers (5131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Denominational & Ecclesiastical Governance Bodies (Dioceses, Synods, Conferences) (BPAGAJAB)

akta.pro secondary industries

Worship & Liturgy Publishing (Liturgical Texts, Missals, Service Books, Hymnals) (MPAJAHAE), Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters) (MPAJAHAI)

Keywords

• Religious denomination
• Daily devotional publishing
• Worship resources
• Christian educational materials
• Religious music recordings

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Publications and Bookstore Sales: Sale of religious publications including the Moravian Daily Texts devotional book, music CDs, educational materials, and Moravian-themed merchandise through the official online bookstore. Products include Daily Texts in multiple languages (English, German, Spanish, French), music recordings, books about Moravian history and theology, and gift items.
2. Member Contributions and Donations: Voluntary contributions from Moravian Church members across Northern and Southern Provinces. Support for various ministries and missions.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

The Moravian Church in America is a Protestant Christian denomination that supports its members and broader Christian audience through a publishing and retail operation managed by its Interprovincial Board of Communication (IBOC). It sells devotional books (notably the Moravian Daily Texts, first published in 1731), worship resources, music recordings, educational curriculum, and religious-themed merchandise through an online bookstore and direct order channels, while sustaining the denomination through member contributions and donations.

Product overview

The Moravian Church in America operates a comprehensive publishing and retail operation through its IBOC (Interprovincial Board of Communication) Bookstore, offering religious publications, worship resources, music, and specialty items. The core product is the Moravian Daily Texts, one of the oldest continuously published daily devotionals in the world (first published in 1731), available in multiple formats including paperback, hardcover, large print, journal, and foreign language editions (Spanish, French, German) with over 1.5 million readers globally in 50+ languages. The church also publishes The Moravian Magazine (10 issues annually, distributed to all North American households), the Moravian Book of Worship, and Living Branches curriculum for youth education. Music ministry is supported through the Moravian Music Foundation, which produces music CDs featuring Moravian hymns and choral works. The bookstore offers over 40 book titles, worship and congregational resources, sacramental certificates, Moravian gift items (Star mugs, mission coffee, bookmarks, apparel), and special occasion bulletins. Digital offerings include email subscriptions with 22,000+ subscribers and digital editions for e-readers. The Moravian Music Foundation and Board of World Mission are affiliated ministries supporting the church's global mission activities.

Differentiator

Problem solved

Functional benefit

Brands

• The Moravian Daily Texts: One of the oldest continuously published daily devotionals in the world, first published in 1731, offering daily scripture readings, watchwords, hymns, and prayers.
• Moravian Magazine
• Moravian Lovefeast

Products and services

• Moravian Daily Texts Annual daily devotional publication providing watchwords from Old and New Testament verses, paired with hymns and prayers for each day of the year, used by Moravians and general Christian readers worldwide.
• The Moravian Magazine Periodical published 10 times per year and distributed to every Moravian household in North America, sharing news, features, and faith content about the denomination.
• Moravian Book of Worship Official worship liturgy and hymnal used in Moravian churches, containing the Easter Morning Liturgy and other authorized services.
• Living Branches Moravian Curriculum Religious education curriculum materials designed for youth and children's faith formation within Moravian congregations.
• Moravian Church Desk Calendar & Plan Book Annual 19-month block-format planning calendar with Moravian events, prayer days, lectionary readings, and Provincial directory information for church administrators.
• Directory & Statistics Annual directory and statistics reference for the North American Moravian Church, providing contact and organizational data for congregations and leaders.
• Music CDs - Moravian Music Foundation Music recordings of Moravian hymns, chorales, and choral works produced by the Moravian Music Foundation for worship and cultural enjoyment.
• Church Certificates Sacramental certificates for church ceremonies such as baptisms, marriages, and other milestone events.
• Bulletins for Special Occasion Pre-printed bulletins for various church occasions and special worship services.
• Book Collections Curated collections of Moravian-themed books and theological resources for study and personal reading.
• Moravian Mission Coffee Mission-themed coffee sold to support Moravian Mission Grants, including the Mt. Elgon Uganda Community Blend, 12 oz whole bean.
• Moravian Daily Texts - Email Subscription Free opt-in email subscription delivering the Moravian Daily Texts content every morning at 5:00 a.m. Eastern Time.
• Create In Me: Moravian Worship Resources Online resource center offering Moravian congregations worship liturgies, prayers, and seasonal devotional materials.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SagePayments USAminorOthersThird-party payment processor used for handling credit card transactions in the online bookstore. Information shared includes purchase total and billing information for payment processing.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Christianity Today: Christian media and publishing organization producing magazines, digital content, and books for the broader Christian audience. Comparable in product category (Christian periodicals and books), audience (engaged Christian readers), and channel mix (print, digital, email subscription).
• Guideposts: Faith-based publishing organization producing daily devotional content (Daily Guideposts), books, and magazines distributed through subscription and retail channels—a direct competitor for devotional reader attention and donations, with a comparable nonprofit publishing business model.
• Our Daily Bread Ministries: Produces the Our Daily Bread devotional booklet and related publications across multiple languages and digital formats, directly competing for the same daily devotional reader as the Moravian Daily Texts. Closest direct functional competitor in the devotional publishing category.
• Tyndale House Publishers: Major Christian book publisher producing Bibles, devotionals, and faith-based books with strong retail and direct-to-consumer distribution. Comparable in publishing category (Christian books and devotional content), though Tyndale operates at commercial scale with broader retail reach.
• The Upper Room: United Methodist devotional publisher producing the well-known Upper Room daily devotional booklet and digital editions—a near-identical product category to the Moravian Daily Texts. Comparable in mission (daily devotional distribution to members and broader Christian audience) and in channel mix (print, email, digital).
• Forward Movement Publications: Episcopal Church-affiliated publisher of the Forward Day by Day daily devotional, distributed in print and digital formats in multiple languages. Direct functional peer to the Moravian Daily Texts in the denominational daily devotional publishing category.

Broad incumbents

• Presbyterian Church (USA): Mainline Protestant denomination with a synod-based governance structure, in-house publishing operations producing devotionals, curricula, and worship resources. Like the Moravian Church, it operates Northern and Southern geographic divisions and supports affiliated publishing and mission agencies.
• Evangelical Lutheran Church in America: Large mainline Protestant denomination in the US with a comparable governance structure (synods governing publishing, missions, and ministries) and similar publishing ministry producing devotional and worship resources. Operates at significantly larger scale but is structurally the closest analog to the Moravian Church's denominational model.
• United Methodist Church: Major mainline Protestant denomination with a comparable organizational structure (regional conferences, publishing arm, missions agency) and similar devotional and worship publishing operations. Operates at much larger scale but mirrors the Moravian Church's synodical governance and content-distribution model.
• United Church of Christ: Mainline Protestant denomination with congregational and conference-based governance, an in-house publishing and communications function, and similar denominational publishing of periodicals and devotional content. Closely analogous in structure to the Moravian Church's Northern and Southern Provinces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moravianbwm
• LinkedInlinkedin.com/company/board-of-cooperative-ministries

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Moravian Church