What Working For Wildlife Ltd does

Working For Wildlife Ltd is a UK private company founded in 2012 and headquartered in Plymouth, England, that provides face-to-face fundraising services exclusively for wildlife, conservation and environmental charities. The company operates a field-based fundraising model in which a national network of self-employed fundraisers engages members of the public at high-traffic locations — including garden centres, supermarkets, and major national exhibitions such as ExCeL London and the NEC — to inspire long-term donor commitments on behalf of its charity clients. Its service offering comprises three integrated components: face-to-face fundraising delivery, recruitment and management of self-employed fundraisers on an uncapped, flexible pay structure, and event coordination supported by an internal database for sourcing and booking fundraising sites. The client roster is small and tightly curated, comprising only six named charity partners that share the firm’s environmental ethos: Woodland Trust (since 2012), WWF-UK (since 2016), Greenpeace UK (since 2018), Plantlife (since 2019), The Ramblers (since 2020), and Lancashire Wildlife Trust (since mid-2024). Working For Wildlife reports cumulative outcomes of £129m+ raised for charity partners, 388,000+ new donors recruited, and 88,700+ days worked in communities since inception.

Revenue is generated on a transaction-fee basis tied to donations raised on behalf of charity clients, with the use of a self-employed, variable-pay fundraiser workforce keeping the cost base largely flexible. The firm is registered in England & Wales (company number 08290894), holds memberships in the Fundraising Regulator and the Institute of Fundraising, and operates exclusively within the UK. No external investors, funding rounds, or parent entities are disclosed, and ownership/control dynamics remain a data gap in available sources. Technology is limited to a proprietary database and computer systems for event coordination; no software platform, API, app, or AI capabilities are documented.

Name

Working For Wildlife Ltd

Legal name

Working for Wildlife Ltd

Website

https://working4wildlife.org

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Working For Wildlife Ltd is a UK face-to-face fundraising agency that recruits long-term donors on behalf of six wildlife, conservation and environmental charity clients through a national network of self-employed fundraisers.

Ownership category

akta.pro rank

Product category

Charity Fundraising Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

Keywords

• Face-to-face fundraising
• Charity fundraising services
• Donor recruitment
• Wildlife conservation fundraising
• Field fundraising

Headquarters

HQ city

Plymouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fundraising services for charity clients: The company raises funds for wildlife and conservation charities through face-to-face engagements with the public. Revenue appears to be generated through fees or a percentage of donations raised on behalf of their charity clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Working for Wildlife provides face-to-face fundraising and awareness services for wildlife and nature conservation charities in the UK. It recruits, trains, and manages a network of self-employed fundraisers who engage the public at high-traffic locations such as garden centres, supermarkets, and national shows to inspire long-term donor commitments on behalf of its charity clients. Event coordination, site sourcing, and booking for exhibition venues are delivered alongside the workforce operations as an integrated fundraising-as-a-service offering.

Product overview

Working For Wildlife Ltd operates as a face-to-face fundraising services company, not a traditional software product company. The company offers a unified service model comprising three interconnected components: face-to-face fundraising services for charity clients (including site management at retail locations and national exhibitions), a managed network of self-employed fundraisers with training and flexible scheduling, and event coordination services supported by proprietary database systems. The company does not offer modular software products but rather integrates these services as a complete fundraising-as-a-service offering for environmental and wildlife charity partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Face-to-Face Fundraising Services Face-to-face fundraising service that engages members of the public through meaningful conversations at sites throughout the UK, including garden centres, supermarkets, and national shows, to inspire long-term donors for charity partners.
• Fundraiser Workforce Management Recruitment, training, and management of self-employed fundraisers who represent charity clients, supported by an uncapped pay structure and flexible part-time or full-time scheduling.
• Event Coordination Services Sourcing and booking of fundraising sites across the UK, including management at exhibition centres such as Excel and the NEC, supported by proprietary database and computer systems.

Quantifiable outcome

• £129m+ raised for charity clients
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Lancashire Wildlife TrustcoreStrategic or Co-development Partner · 1 June 2024Lancashire Wildlife Trust is part of the Wildlife Trust movement and manages over 40 nature reserves as the largest nature conservation body in the area. Partnership began in mid-2024.
• The RamblerscoreStrategic or Co-development Partner · 1 January 2020The Ramblers is an association of people who enjoy walking and outdoor pursuits while also working to protect and expand walking infrastructure. Working for Wildlife has partnered with them since 2020.
• PlantlifecoreStrategic or Co-development Partner · 1 January 2019Plantlife works nationally and internationally to raise the profile of wild flowers, plants and fungi. Working for Wildlife partnered with Plantlife in 2019 to support their conservation efforts.
• Greenpeace UKcoreStrategic or Co-development Partner · 1 January 2018Greenpeace campaigns globally for a greener and more peaceful world. Working for Wildlife has been raising funds for Greenpeace since 2018, supporting their work to defend the natural world and promote peace.
• WWF-UKcoreStrategic or Co-development Partner · 1 January 2016WWF-UK's ultimate goal is people living in harmony with nature. Working for Wildlife has partnered with WWF-UK since 2016 to help raise funds for their conservation work with communities, politicians, and businesses.
• Woodland TrustcoreStrategic or Co-development Partner · 1 January 2012UK's largest woodland conservation charity. Working for Wildlife has been raising funds for the Woodland Trust since 2012. The Trust campaigns to protect ancient woods, restore damaged ones, and fight for woods under threat.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Comic Relief: Large UK charity known for running mass fundraising campaigns. While it operates its own fundraising, its activity drives public awareness and shapes the F2F donor pool WfW's charity partners tap into.
• Fundraising Regulator (FRSB): UK regulator overseeing charitable fundraising practice and standards. WfW is a member; the regulator shapes the compliance and reputational environment for direct peers in face-to-face fundraising.
• RNLI (Royal National Lifeboat Institution): Major UK charity that historically operated large in-house face-to-face fundraising programmes; represents the kind of in-house team that could displace outsourced agencies like WfW for larger partners.
• GiveDirectly (cash transfer charity model): Not a fundraising agency, but a notable nonprofit that competes for charitable giving mindshare. Useful as an adjacent reference point for the UK's charitable dollars rather than as a service competitor.

Direct peers

• Real Fundraising: UK-based face-to-face fundraising agency recruiting long-term donors for charities across locations such as shopping centres and high streets. Directly comparable business model, channel (F2F donor recruitment), and client base (UK nonprofits).
• The Fundraising Company: UK-based outsourced fundraising agency running face-to-face, telephone, and door-to-door donor acquisition programs for charities. Highly comparable in business model — outsourced donor recruitment on behalf of nonprofit clients.
• Pace Fundraising: Face-to-face fundraising agency operating in the UK on behalf of charity clients, recruiting regular givers via street and venue presence. Comparable service offering and target client type to Working for Wildlife.
• StreetPace / Street Fundraising: Independent UK face-to-face fundraising agency providing trained fundraisers to charities on a national basis. Direct competitor operating in the same channel and serving a similar charity-client roster.
• Charity Fundraising Services: UK face-to-face fundraising agency recruiting donors for charities through direct conversations at public venues. Same operational model and target clients as Working for Wildlife.

Broad incumbents

• Fusion People (Fundraising Division): Broader staffing and outsourced services group with a dedicated face-to-face fundraising arm serving UK charities. Overlaps with WfW on the F2F donor recruitment service line but operates across a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/working-for-wildlife-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Working For Wildlife Ltd