Spring Fair & Autumn Fair
- Company typePrivate
- Founded1950
- HeadquartersMarston Green, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
Spring Fair & Autumn Fair firmographics
Firmographics- Name
- Spring Fair & Autumn Fair
- Legal name
- Hyve Group
- Website
- https://springfair.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Spring Fair & Autumn Fair industry classification
Industry- Product category
- Wholesale Trade Show Events
- akta.pro primary industry
- Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)
- akta.pro secondary industries
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), General Consumer Expos & Trade Shows (MPAGAFAA)
Keywords
Where Spring Fair & Autumn Fair is headquartered
LocationHeadquarters
- HQ city
- Marston Green
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Spring Fair & Autumn Fair business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Exhibition Stand Bookings: Revenue generated from suppliers/exhibitors who pay to book exhibition stands at the trade shows to display their products to retail buyers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Spring Fair & Autumn Fair product offering
Product offeringCore offering
Spring Fair and Autumn Fair are the UK's leading wholesale trade show events for the home, gift and fashion retail industry, held at the NEC Birmingham each February and September over four days. Exhibitor suppliers pay to book stands to showcase products, while retail buyers attend free of charge to discover new products, proven bestsellers and seasonal ranges and place wholesale orders. The events support more than 1,500 suppliers and 40,000+ buyers annually and are complemented by digital tools (Exhibitor Zone, Voices of Retail Report) and curated pavilions (The Gift Edit, Conscious Fashion Edit, Glee at Spring Fair).
Product overview
Spring Fair and Autumn Fair are UK-based wholesale trade show marketplaces serving the retail industry. Spring Fair is held annually at NEC Birmingham in February with 40,000+ buyers, 1,500+ suppliers, and 75+ years of history. The events feature multiple curated pavilions and sectors including The Gift Edit (design-led gifts, in partnership with Wolf & Badger), Conscious Fashion Edit (sustainable fashion), Glee at Spring Fair (garden/outdoor), Design, and The Summerhouse Edit. Additional offerings include research publications (Voices of Retail Report), networking spaces (Buyers Retreat), competition programs (Small Business Sunday), and show preview tools (Little Black Book). The portfolio also includes features like Pitch Live for exhibitor pitches, Licensing Lab, and the Sustainability Trail.
Differentiator
Problem solved
Functional benefit
Brands
- The Gift Edit: A curated showcase of design-led, trend-driven and commercially relevant gift brands, developed in collaboration with retailer Wolf & Badger.
- Conscious Fashion Edit
- Glee at Spring Fair
- Design at Spring Fair
- Fashion @ Spring Fair
Products and services
- Spring Fair The UK's leading wholesale trade show for home, gift and fashion retail, held at the NEC Birmingham over four days in February. Welcomes 40,000+ retail buyers to trade with 1,500+ exhibitor suppliers across multiple curated sectors.
- Autumn Fair A companion wholesale trade show to Spring Fair focused on home, gift and fashion retail, also held at NEC Birmingham. Provides a complementary autumn buying window for retail buyers and a second annual platform for exhibitor suppliers.
- The Gift Edit A curated gift pavilion at Spring Fair featuring design-led, trend-driven and commercially relevant gift brands, presented in collaboration with retailer Wolf & Badger as an editorial-style merchandising destination in the heart of the Gift sector.
- Conscious Fashion Edit A curated section within Spring Fair's fashion destination showcasing sustainable and ethical fashion brands. Brand eligibility is assessed on genuine ethical impact across operations, sourcing and supply chain in partnership with Common Objective and in consultation with the United Nations, with brands working towards the UN Sustainable Development Goals.
- Glee at Spring Fair Garden and outdoor living exhibition co-located with Spring Fair, bringing garden, outdoor living, decor and leisure products to the UK's largest retail marketplace, enabling cross-category buyer attendance.
- Voices of Retail Report An annual retail insight research report built from the voices of 650 retailers and 2,000+ consumers, offering actionable intelligence on what customers value most, where opportunities are being missed, and how to stay competitive.
Quantifiable outcome
- 40,000+ retail buyers attend annually with £2.25 billion collective spend
- +2 more outcomes
Companies that use Spring Fair & Autumn Fair
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Spring Fair & Autumn Fair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Spring Fair & Autumn Fair partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and strategic.
- FairecoreSpring Fair has partnered with Faire through the 'Spring Fair x Faire' initiative, integrating Faire's online wholesale marketplace with the physical trade show event. This allows exhibitors to extend their reach beyond the physical event.
- Wolf & BadgercoreCollaboration with Wolf & Badger for 'The Gift Edit' - a curated showcase of design-led, trend-driven and commercially relevant gift brands at Spring Fair. Wolf & Badger is an independent fashion and homeware retailer.
- Common ObjectivecorePartnership with Common Objective for the Conscious Fashion Edit at Spring Fair. Common Objective assesses brands on their genuine ethical impact in sustainability and responsible production.
- United NationscoreThe Conscious Fashion Edit operates in consultation with the United Nations, with brands working towards the UN Sustainable Development Goals covering climate action, responsible production and fair work.
- Theo Paphitis (Small Business Sunday)strategicAnnual Small Business Sunday x Spring Fair competition in partnership with Theo Paphitis, giving small independent UK businesses the chance to break into wholesale through Spring Fair.
- The NEC (National Exhibition Centre)coreThe NEC Birmingham is the official venue for Spring Fair and Autumn Fair, providing the exhibition space for thousands of exhibitors and buyers to connect.
- Hyve GroupcoreHyve Group is the event organiser behind Spring Fair and Autumn Fair, managing all aspects of the trade show events including venue relations, exhibitor management, and event operations.
- GleestrategicGlee has co-located with Spring Fair, bringing the best in garden, outdoor living, decor and leisure products to the UK's biggest retail marketplace.
- HouzzstrategicHouzz partnered with Spring Fair for the Houzz VIP Designer Experience competition and related promotions, connecting design professionals with home and gift suppliers.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Spring Fair & Autumn Fair competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Spring Fair & Autumn Fair social profiles
Digital presenceSpring Fair & Autumn Fair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spring Fair & Autumn Fair leadership team
Management profileNumber of profiles
Spring Fair & Autumn Fair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spring Fair & Autumn Fair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spring Fair & Autumn Fair
What does Spring Fair & Autumn Fair do?
Spring Fair and Autumn Fair are the UK's leading wholesale trade show events for the home, gift and fashion retail industry, held at the NEC Birmingham each February and September over four days. Exhibitor suppliers pay to book stands to showcase products, while retail buyers attend free of charge to discover new products, proven bestsellers and seasonal ranges and place wholesale orders. The events support more than 1,500 suppliers and 40,000+ buyers annually and are complemented by digital tools (Exhibitor Zone, Voices of Retail Report) and curated pavilions (The Gift Edit, Conscious Fashion Edit, Glee at Spring Fair).
Is Spring Fair & Autumn Fair a public or private company?
Spring Fair & Autumn Fair is a private company. It is classified as corporate owned and is currently operating.
When was Spring Fair & Autumn Fair founded?
Spring Fair & Autumn Fair was founded in 1950. It employs 51 to 100 people.
Where is Spring Fair & Autumn Fair based?
Spring Fair & Autumn Fair is headquartered in Marston Green, United Kingdom, in the Europe region.
How does Spring Fair & Autumn Fair make money?
One revenue line is on record: exhibition Stand Bookings.
Does Spring Fair & Autumn Fair have an API?
No public API is recorded for Spring Fair & Autumn Fair.
What industry is Spring Fair & Autumn Fair in?
Spring Fair & Autumn Fair's product category is Wholesale Trade Show Events. Its primary akta.pro industry code is THAHABAJ, Retail, Consumer Goods & Lifestyle Shows Organizers, with a secondary code of BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management).