Spring Fair & Autumn Fair

Name

Spring Fair & Autumn Fair

Legal name

Hyve Group

Website

https://springfair.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wholesale Trade Show Events

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Wholesale trade shows
• Retail exhibitions
• Trade show marketplace
• Home and gift sourcing
• Fashion wholesale events

Headquarters

HQ city

Marston Green

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Stand Bookings: Revenue generated from suppliers/exhibitors who pay to book exhibition stands at the trade shows to display their products to retail buyers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Spring Fair and Autumn Fair are the UK's leading wholesale trade show events for the home, gift and fashion retail industry, held at the NEC Birmingham each February and September over four days. Exhibitor suppliers pay to book stands to showcase products, while retail buyers attend free of charge to discover new products, proven bestsellers and seasonal ranges and place wholesale orders. The events support more than 1,500 suppliers and 40,000+ buyers annually and are complemented by digital tools (Exhibitor Zone, Voices of Retail Report) and curated pavilions (The Gift Edit, Conscious Fashion Edit, Glee at Spring Fair).

Product overview

Spring Fair and Autumn Fair are UK-based wholesale trade show marketplaces serving the retail industry. Spring Fair is held annually at NEC Birmingham in February with 40,000+ buyers, 1,500+ suppliers, and 75+ years of history. The events feature multiple curated pavilions and sectors including The Gift Edit (design-led gifts, in partnership with Wolf & Badger), Conscious Fashion Edit (sustainable fashion), Glee at Spring Fair (garden/outdoor), Design, and The Summerhouse Edit. Additional offerings include research publications (Voices of Retail Report), networking spaces (Buyers Retreat), competition programs (Small Business Sunday), and show preview tools (Little Black Book). The portfolio also includes features like Pitch Live for exhibitor pitches, Licensing Lab, and the Sustainability Trail.

Differentiator

Problem solved

Functional benefit

Brands

• The Gift Edit: A curated showcase of design-led, trend-driven and commercially relevant gift brands, developed in collaboration with retailer Wolf & Badger.
• Conscious Fashion Edit
• Glee at Spring Fair
• Design at Spring Fair
• Fashion @ Spring Fair

Products and services

• Spring Fair The UK's leading wholesale trade show for home, gift and fashion retail, held at the NEC Birmingham over four days in February. Welcomes 40,000+ retail buyers to trade with 1,500+ exhibitor suppliers across multiple curated sectors.
• Autumn Fair A companion wholesale trade show to Spring Fair focused on home, gift and fashion retail, also held at NEC Birmingham. Provides a complementary autumn buying window for retail buyers and a second annual platform for exhibitor suppliers.
• The Gift Edit A curated gift pavilion at Spring Fair featuring design-led, trend-driven and commercially relevant gift brands, presented in collaboration with retailer Wolf & Badger as an editorial-style merchandising destination in the heart of the Gift sector.
• Conscious Fashion Edit A curated section within Spring Fair's fashion destination showcasing sustainable and ethical fashion brands. Brand eligibility is assessed on genuine ethical impact across operations, sourcing and supply chain in partnership with Common Objective and in consultation with the United Nations, with brands working towards the UN Sustainable Development Goals.
• Glee at Spring Fair Garden and outdoor living exhibition co-located with Spring Fair, bringing garden, outdoor living, decor and leisure products to the UK's largest retail marketplace, enabling cross-category buyer attendance.
• Voices of Retail Report An annual retail insight research report built from the voices of 650 retailers and 2,000+ consumers, offering actionable intelligence on what customers value most, where opportunities are being missed, and how to stay competitive.

Quantifiable outcome

• 40,000+ retail buyers attend annually with £2.25 billion collective spend
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and strategic.

• FairecoreStrategic or Co-development PartnerSpring Fair has partnered with Faire through the 'Spring Fair x Faire' initiative, integrating Faire's online wholesale marketplace with the physical trade show event. This allows exhibitors to extend their reach beyond the physical event.
• Wolf & BadgercoreStrategic or Co-development PartnerCollaboration with Wolf & Badger for 'The Gift Edit' - a curated showcase of design-led, trend-driven and commercially relevant gift brands at Spring Fair. Wolf & Badger is an independent fashion and homeware retailer.
• Common ObjectivecoreStrategic or Co-development PartnerPartnership with Common Objective for the Conscious Fashion Edit at Spring Fair. Common Objective assesses brands on their genuine ethical impact in sustainability and responsible production.
• United NationscoreStrategic or Co-development PartnerThe Conscious Fashion Edit operates in consultation with the United Nations, with brands working towards the UN Sustainable Development Goals covering climate action, responsible production and fair work.
• Theo Paphitis (Small Business Sunday)strategicGTM or Marketing PartnerAnnual Small Business Sunday x Spring Fair competition in partnership with Theo Paphitis, giving small independent UK businesses the chance to break into wholesale through Spring Fair.
• The NEC (National Exhibition Centre)coreChannel Partner/ Reseller/ DistributorThe NEC Birmingham is the official venue for Spring Fair and Autumn Fair, providing the exhibition space for thousands of exhibitors and buyers to connect.
• Hyve GroupcoreOthersHyve Group is the event organiser behind Spring Fair and Autumn Fair, managing all aspects of the trade show events including venue relations, exhibitor management, and event operations.
• GleestrategicStrategic or Co-development PartnerGlee has co-located with Spring Fair, bringing the best in garden, outdoor living, decor and leisure products to the UK's biggest retail marketplace.
• HouzzstrategicGTM or Marketing PartnerHouzz partnered with Spring Fair for the Houzz VIP Designer Experience competition and related promotions, connecting design professionals with home and gift suppliers.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/SpringAutFair
• YouTubeyoutube.com/@Springautumnfair
• Facebookfacebook.com/SpringAutumnFair
• LinkedInuk.linkedin.com/company/spring-&-autumn-fair
• Instagraminstagram.com/springautumnfair/?hl=en
• TikToktiktok.com/@springautumnfair

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spring Fair & Autumn Fair