The Stable

Name

The Stable

Legal name

The Stable, Ltd.

Website

https://stableltd.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Classic and Collector Car Dealership

NAICS

Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Exotic Classic & Vintage Car Rentals (THADAMAF)

Keywords

• Classic car dealership
• Collector vehicle sales
• Vintage automobile service
• Thoroughbred motorcars
• Classic car restoration

Headquarters

HQ city

Califon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from the sale of classic, vintage, and collectible automobiles. Individual vehicles are priced from approximately $17,000 to $195,000, representing one-time transaction revenue rather than recurring models.
2. Service and Restoration: The company provides sales AND service of thoroughbred motorcars since 1973, indicating service revenue from vehicle maintenance and restoration work.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Stable, Ltd. is a classic and collector car dealership that has been buying and selling thoroughbred motorcars since 1973, with an inventory spanning Collectible, Vintage, Performance, and Recent vehicles from the USA, UK, Italy, Germany, and Japan. The company also provides mechanical service and restoration for these vehicles, supporting both vintage and recent collector cars.

Product overview

The Stable, Ltd. is a classic and collector car dealership that has operated since 1973 in Califon, New Jersey. The company offers a portfolio of thoroughbred motorcars through two core offerings: Classic Car Sales and Classic Car Service. Their inventory spans multiple categories including Collectible, Vintage, Performance, and Recent vehicles sourced from USA, United Kingdom, Italy, Germany, and Japan. Featured vehicle brands include Jaguar (E-Type, XJS, XK140), Mercedes-Benz (280SL Pagoda, 450SLC, 380SL), Bentley (S2 Continental), Ferrari (308 GTS), Ford (Mustang, Deluxe), Cadillac (Series 62), Studebaker (Avanti, GT Hawk), Rolls-Royce (Silver Spirit), BMW (650i), Porsche (911), MG (TF 1500), Austin Healey (Bugeye Sprite), Triumph (TR-6), and Datsun (Fairlady). The company specializes in vehicles with documented provenance, low mileage, and collector-grade condition.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Car Sales Sale of classic, vintage, and collector motorcars spanning Collectible, Vintage, Performance, and Recent categories, sourced from the USA, UK, Italy, Germany, and Japan. Vehicles are priced individually from approximately $17,000 to $195,000 and feature brands including Jaguar, Mercedes-Benz, Bentley, Ferrari, Ford, Cadillac, Studebaker, Rolls-Royce, BMW, Porsche, MG, Austin Healey, Triumph, and Datsun.
• Classic Car Service and Restoration Mechanical service and restoration work for classic and collector vehicles, supporting both vintage and recent cars with documented mechanical attention and engine work.

Quantifiable outcome

• Multiple repeat customers reporting seamless purchase experiences for both vintage and recent vehicles

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• The BugEye GuyscoreStrategic or Co-development PartnerRenowned marque specialists for Bugeye Sprites located in Connecticut. The BugEye Guys performed comprehensive restoration on 1960 Austin Healey Bugeye Sprite (Stock #4441), incorporating 65 years of accumulated knowledge about the model's quirks and weaknesses. Their restoration work includes upgrades, improvements, and reliability enhancements documented through video content.
• Alan Taylor (California Pre-war Expert)minorImplementation/ SI/ Consulting PartnerRenowned California pre-war automobile restoration expert who performed world-class restoration on 1934 Cadillac 355D Convertible Coupe. Alan Taylor's restoration work is documented with a 250-photo hardbound restoration book.
• Bring a TrailerminorChannel Partner/ Reseller/ DistributorOnline automotive auction platform where The Stable, Ltd. lists selected inventory such as the Mercedes-Benz Panoramic Hardtop for R129 SL. Vehicles are offered 'no reserve' on the platform.
• Benzel-Busch Mercedes-BenzminorChannel Partner/ Reseller/ DistributorOriginal selling dealer for 1969 Mercedes-Benz 280SL 'Pagoda' (Stock #4134). The vehicle was originally purchased new from Benzel-Busch Mercedes-Benz, indicating a historical dealership relationship.
• Jaguar Club of North America (JCNA)minorOthersThe company maintains relationships with classic car clubs including JCNA, as referenced in the 1995 Jaguar XJS listing.
• Rolls-Royce Owners' ClubminorOthers1961 Bentley S2 Continental Drop Head Coupe has been shown periodically at Rolls-Royce Owners' Club events, indicating club participation and network within the Rolls-Royce/Bentley collector community.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gullwing Motor Cars: Classic and collector car dealer in Astoria, NY, focused on European sports and GT cars. Comparable to The Stable in inventory mix (Mercedes-Benz, Ferrari, Porsche, Jaguar) and dealer-led sales model targeting enthusiast collectors.
• Classic Car Studio: St. Louis-area classic car dealer with in-house restoration services. Direct peer of The Stable in combining retail sales, restoration, and British/European marque specialization.
• Canepa: California-based classic car dealer and restoration facility led by Bruce Canepa, combining collector car sales with high-level restoration services. Direct peer of The Stable given combined sales/service model and concours-grade inventory.
• Hyman Ltd. Long-established (1975) classic car dealer in St. Louis specializing in prewar and prestigious collector vehicles. Most directly comparable to The Stable in niche focus, curated inventory, and restoration/sales under one roof.
• Symbolic International Motorcars: La Jolla-based luxury and exotic car dealership with deep marques expertise. Comparable to The Stable in higher-ticket collector focus and provenance-driven sales, although more concentrated at the high end of the market.

Broad incumbents

• Mecum Auctions: Largest collector car auction company by volume, running 20+ events annually across the U.S. Indirect peer at the more accessible end of the collector market; competes for both consignments and buyer attention.
• RM Sotheby's: World's largest collector car auction house, running marquee events at Monterey, Amelia Island, and other venues. Indirect competitor to The Stable in that consignors and buyers can choose auction over private dealer sale; broader-scale incumbent operating in the same classic car market.
• Gooding & Company: Premier collector car auction house known for Pebble Beach sales. Adjacent competition for inventory acquisition and end-buyer relationships, though operating via auction mechanism rather than direct dealership model.
• Bonhams Cars: Global auction house with a large motoring department covering classic and collector cars. Broad incumbent operating at higher volume and global scale than The Stable; competes for upper-tier inventory.

Emerging players

• Bring a Trailer: Online collector car auction platform that has rapidly grown share of the dealer-to-collector transaction flow. The Stable already lists inventory here, and BaT represents both a sales channel and partial competitive marketplace for moving collector cars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/the_stable_ltd
• Facebookfacebook.com/thestableltd
• Instagraminstagram.com/stableltd
• LinkedInlinkedin.com/company/the-stable-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Stable