Trent Hills

What Trent Hills does

Trent Hills is a regional tourism destination and marketing platform operated by the Trent Hills & District Chamber of Commerce, a private nonprofit headquartered at 51 Grand Road, Campbellford, Ontario, Canada. The organization promotes three communities — Campbellford, Warkworth, and Hastings — in Northumberland County to four primary visitor segments: outdoor enthusiasts, arts and culture seekers, food and culinary tourists, and families. Its go-to-market is event-driven, leveraging a calendar of festivals (Warkworth Music Fest, Warkworth Long Lunch, Campbellford Fair, Westben Summer Festival of 31 concerts), outdoor recreation on the Trent-Severn Waterway and Trans Canada Trail, agritourism (Flavour Trail with 15 stops), and self-guided experiences such as the Mystery Tour.

The core product surface is the visittrenthills.ca tourism portal, which functions as a content hub, event calendar, and e-commerce storefront, supplemented by a physical visitor centre beside Old Mill Park in Campbellford. Commercial products include Old Mill Park Kayaking rentals ($25/hour), Mystery Tour packages, and event ticketing across a $5-$75 admission range. The organization does not operate proprietary technology beyond a WordPress-based website and does not disclose APIs, SDKs, or AI capabilities.

Revenue mechanics are a hybrid of (a) recurring chamber membership dues from local businesses, (b) transactional e-commerce revenue from Mystery Tours, kayak rentals, and event tickets, and (c) likely government and regional tourism grants, including Province of Ontario funding for the Weekends in Trent Hills campaign. Distribution is exclusively domestic Canadian through the website store, physical visitor centre, and co-promotion with event venue partners (Westben, Warkworth Fairgrounds, Ferris Provincial Park, community halls). Strategic partnerships with Ontario Parks, Kawartha Northumberland, Northumberland County, 8 Wing CFB Trenton, and the Rotary Club of Campbellford underpin the region's signature assets, including the Ranney Gorge Suspension Bridge.

Name

Trent Hills

Legal name

Trent Hills & District Chamber of Commerce

Website

https://visittrenthills.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Trent Hills, operated by the Trent Hills & District Chamber of Commerce, is a regional tourism destination in Northumberland County, Ontario, promoting three communities (Campbellford, Warkworth, Hastings) through event programming, attraction marketing, and chamber membership services.

Ownership category

akta.pro rank

Product category

Regional Tourism and Destination Marketing

NAICS

Nature Parks and Other Similar Institutions (71219), Scenic and Sightseeing Transportation, Land (487110), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industries

Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ), Scenic Lookouts & Natural Landmarks (Waterfalls, Canyons, Rock Formations) (THAJACAD)

Keywords

• Regional tourism marketing
• Destination promotion services
• Agritourism experiences
• Self-guided tours
• Outdoor recreation rentals

Headquarters

HQ city

Warkworth

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Trent Hills Store: The organization operates an online store selling products including Mystery Tour packages and kayak rentals to generate revenue from tourism activities.
2. Chamber Memberships: The Trent Hills & District Chamber of Commerce operates the tourism website and likely generates revenue through chamber memberships supporting local businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Trent Hills markets and promotes tourism across three communities (Campbellford, Warkworth, Hastings) in Northumberland County, Ontario through the visittrenthills.ca website. It sells event packages, self-guided Mystery Tours, and kayak rentals via its online store, and promotes regional attractions including the Ranney Gorge Suspension Bridge, Westben Arts Festival Theatre, agritourism, Flavour Trail culinary experiences, and seasonal festivals.

Product overview

Trent Hills operates a tourism marketing platform for the Trent Hills region in Northumberland County, Ontario, comprising three communities: Campbellford, Warkworth, and Hastings. The primary offering is a comprehensive tourism website that promotes local attractions, events, outdoor activities, accommodations, and dining experiences. Supporting products include the Weekends in Trent Hills event series, the Mystery Tour self-guided adventure experience, and Old Mill Park Kayaking rentals. The region also features notable attractions like the Ranney Gorge Suspension Bridge and the Westben Arts Festival Theatre.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekends in Trent Hills Event Series A curated series of seasonal weekend events and experiences across Campbellford, Warkworth, and Hastings communities, promoting local attractions, dining, and entertainment for visitors.
• Trent Hills Mystery Tour A self-guided adventure experience delivered as numbered envelopes containing hints and destinations for exploring Trent Hills' local businesses, food venues, and attractions.
• Old Mill Park Kayaking Single Clearwater kayak rental service operated by Trent Hills Chamber of Commerce at Old Mill Park in Campbellford on the Trent-Severn Waterway between locks 11/12 and 13, including kayak, PFD, paddle, safety kit, and locker for $25 per hour.
• Warkworth Music Fest Multi-day rock music festival at the Warkworth fairgrounds with day passes ($35 Thursday, $75 Friday/Saturday), weekend passes, and camping passes for visitors seeking live music experiences.
• Warkworth Long Lunch Community dining event held on Main Street Warkworth with live music and a local food menu, featuring a $5 entry fee for ages 12 and up plus cost of meal.

Quantifiable outcome

• Trent Hills offers 15 unique stops on the Flavour Trail and participates in the Taste of the Trent-Severn Waterway with 11 participating restaurants
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Northumberland CountycoreStrategic or Co-development PartnerTrent Hills is located within Northumberland County. The county tourism organization collaborates on regional tourism promotion, including shared branding and marketing initiatives.
• Kawartha NorthumberlandcoreStrategic or Co-development PartnerRegional tourism marketing partnership promoting the Kawartha Northumberland destination brand, including the Taste of the Trent-Severn Waterway initiative featuring Trent Hills restaurants.
• 8 Wing CFB TrentonminorStrategic or Co-development PartnerMilitary engineering unit that constructed the Ranney Gorge Suspension Bridge as a training project in 2002-2003. Without their commitment, this major tourist attraction would not have been possible.
• Rotary Club of CampbellfordminorStrategic or Co-development PartnerLocal service club that championed and supported the development of the Ranney Gorge Suspension Bridge project, improving viability and enhancing Ferris Park.
• Warkworth Community Service ClubminorStrategic or Co-development PartnerCommunity organization that receives profits from the Donnybrook Auction and supports local schools, hospital fitness centres, medical centre, and community projects.
• Ontario ParkscoreChannel Partner/ Reseller/ DistributorFerris Provincial Park, managed by Ontario Parks, is a key outdoor attraction in Trent Hills. Park fees apply for access to the Ranney Gorge Suspension Bridge via the park.
• Province of OntariominorStrategic or Co-development PartnerGovernment funding support for tourism initiatives including the Weekends in Trent Hills campaign.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Halton Hills Tourism: Municipal tourism body in Southern Ontario. Comparable as a small Ontario tourism marketing organization promoting a multi-community destination within driving distance of Toronto.
• Bay of Quinte Tourism: Regional DMO covering the Bay of Quinte area adjacent to Northumberland County. Peer operating waterway-based tourism marketing with overlapping visitor catchment in Eastern Ontario.
• Northumberland Tourism: Regional Destination Marketing Organization (DMO) for Northumberland County, where Trent Hills operates. Direct peer as a same-geography tourism promotion body, with overlapping mandates to market the county to Ontario visitors.
• Huntsville Tourism: Regional tourism promotion body in Muskoka region. Comparable to Trent Hills as a small-town Ontario destination marketing organization bundling outdoor recreation, arts festivals, and culinary events.

Broad incumbents

• Ontario Parks: Provincial agency managing Ontario's provincial parks including Ferris Provincial Park, which Trent Hills depends on for access to the Ranney Gorge Suspension Bridge. Adjacent/incumbent player governing a key Trent Hills attraction.
• Niagara Parks Commission: Established Ontario agency operating parks, attractions, and visitor services at scale. Broader incumbent in the Ontario regional parks and tourism space with similar mandate but materially larger operations, budget, and visitor volumes.

Direct peers

• Kawartha Lakes Tourism: Regional DMO for the adjacent Kawartha Lakes region in Ontario. Direct peer operating waterway- and nature-based tourism promotion along the Trent-Severn Waterway with similar seasonal event programming.
• Prince Edward County Tourism: Ontario regional DMO widely recognized for culinary and wine tourism. Direct peer offering a comparable mix of agritourism, food trails, and small-town weekend getaways targeting the GTA day-trip market.
• Muskoka Tourism: Major Ontario regional DMO focused on cottage country tourism. Direct peer promoting lakes, outdoor recreation, festivals, and culinary experiences to Toronto and GTA visitors, similar to Trent Hills' positioning.

Others

• Westben (Westben Arts Festival Theatre): Performing arts venue on a 50-acre farm near Campbellford that runs 31 concerts each summer. Direct strategic partner and ecosystem participant within Trent Hills' tourism offering, with overlapping visitor audiences.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/visittrenthills
• YouTubeyoutube.com/user/TrentHillsChamber
• Facebookfacebook.com/trenthillschamber

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trent Hills