Afretrade

B2B Networking Platformafretrade.com

Afretrade is a dual-headquartered (USA/Nigeria) B2B platform connecting African and diaspora businesses, talent, and investors through verified directories, training, investment matching, and proprietary branded events under a freemium-to-premium membership model.

Company typePrivate
Founded-
HeadquartersBeverly Hills, United States
Headcount1–10
GTM typeB2B and B2C
OfferingSoftware

What Afretrade does

Afretrade is a privately-held B2B platform that connects African and diaspora businesses, skilled professionals, and investors through five interlocking product modules: Trade (a verified global business directory), Talent (a professional directory and job-matching marketplace), Training & Certification (expert-led programs), Investment (a B2B funding-matching platform), and Events (proprietary branded gatherings including the Afretrade Entrepreneur's Festival, Annual Tech Summit, and Premiere Roadshows). The platform operates on a web stack at app.afretrade.com and through iOS and Android mobile applications currently scoped to talent users, with a self-serve onboarding flow supplemented by 'Book Your Free Demo' for enterprise buyers. The company is dual-headquartered in Beverly Hills, California (USA corporate) and Lagos, Nigeria (West African regional office), targeting SMBs, enterprises, professionals, and African diaspora entrepreneurs seeking global market access.

The business model is anchored on a freemium-to-paid conversion funnel: users sign up free to browse directories and create profiles, then convert to premium memberships that unlock a verification badge, profile promotion, tradeshow access, networking events, enhanced digital presence, and expert advisory services. A specialized IBC (International Business Community) annual membership tier targets international business professionals, though specific pricing is not publicly disclosed. Secondary revenue streams include training/certification programs (expert-led, industry-tailored) and event participation revenue (registrations and sponsorships for branded festivals and roadshows). Distribution combines product-led growth (self-serve web + mobile apps), event-led demand generation, and direct enterprise sales via demo booking, with marketing amplified through a 10,000+ subscriber newsletter and active presence on Facebook, Instagram, LinkedIn, YouTube, X, and TikTok.

Afretrade holds ISO 27001 information security certification and GDPR compliance, signaling enterprise-readiness for data-sensitive engagements. The company does not disclose revenue, headcount, founding year, management team, funding rounds, or M&A activity in the available data, and no AI/ML capabilities are evidenced in the platform. Operating geography is explicitly global with focus on North America and West Africa, and events have been executed across San Diego, Accra, Lagos, and Abuja.

Afretrade firmographics

Firmographics

Name: Afretrade
Legal name: Afretrade
Website: https://afretrade.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Afretrade is a dual-headquartered (USA/Nigeria) B2B platform connecting African and diaspora businesses, talent, and investors through verified directories, training, investment matching, and proprietary branded events under a freemium-to-premium membership model.
Ownership category
akta.pro rank

Afretrade industry classification

Industry

Product category: B2B Networking Platform
NAICS: Professional and Management Development Training (611430), Educational Support Services (61171)
SIC: Services-Prepackaged Software (7372), Services-Educational Services (8200)
akta.pro primary industry: Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM)
akta.pro secondary industries: Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Certification & Exam Prep Course Marketplaces (EDAFAIAJ)

Keywords

B2B networking platform
Business directory services
Talent marketplace
Trade facilitation
Professional training certification

Where Afretrade is headquartered

Location

Headquarters

HQ city: Beverly Hills
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Afretrade business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

Premium Membership Subscriptions: Tiered membership model offering premium benefits including verification badge, profile promotion, tradeshow access, networking events, digital presence, and expert advisory services. Membership tiers include standard and IBC (International Business Community) options.
Training & Certification Programs: Revenue from expert-led training programs and certification services tailored to industry demands, targeting professionals and businesses seeking skill development.
Event Participation: Revenue generated from branded events including the Afretrade Entrepreneur's Festival, Annual Tech Summit, and Premiere Roadshow Business Events through registrations and sponsorships.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free Tier
Subscription	Monthly	Premium Membership
Subscription	Annual	IBC (International Business Community) Membership

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Afretrade product offering

Product offering

Core offering

Afretrade runs a multi-vertical B2B platform combining a verified business directory (Trade), a professional talent directory (Talent), expert-led training and certification programs, an investment/funding matching service, and branded networking events. The platform is delivered as a self-serve web application and dedicated iOS and Android mobile apps, with premium membership tiers and a flagship annual festival (TAEF) driving community engagement.

Product overview

Afretrade is a comprehensive B2B platform composed of multiple interconnected modules: Trade (business directory and global market access), Talent (professional directory and job matching), Training & Certification (expert-led programs), Investment (funding opportunities), and Events (business networking). The platform also offers a mobile app for talents. The ecosystem is designed to bridge African businesses and talent with global opportunities, featuring premium membership tiers with benefits like verification badges, profile promotion, tradeshow access, and expert advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

Trade (Business Directory) Verified business directory and marketplace platform that enables businesses to connect, discover partners, and gain access to global markets. Built for companies seeking B2B networking, partnership discovery, and cross-border market expansion.

Companies that use Afretrade

Customer profile

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Afretrade technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Afretrade partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Afretrade competitors and assessment

Company assessment

Broad incumbents

LinkedIn: Global professional networking and talent-matching platform. Overlaps with Afretrade's Talent vertical (jobs, employer matching, professional profiles) but operates at vastly greater scale and is not Africa-specialized.
Coursera: Global online learning and certification platform. Overlaps with Afretrade's Training & Certification vertical with broader catalog and stronger brand, but does not specialize in African business or diaspora learners.
Alibaba: Global B2B trade marketplace connecting buyers and suppliers internationally. Overlaps with Afretrade's Trade (business directory / global market access) vertical as a broad incumbent rather than an Africa-specialized platform.

Direct peers

Andela: Africa-focused talent marketplace connecting African engineers with global employers. Directly comparable to Afretrade's Talent vertical and shares the Africa-global bridge positioning, though Andela is more concentrated on technical talent.
Jobberman: Leading West African job board and recruitment platform operating across Nigeria, Ghana, and other markets. Directly competes with Afretrade's Talent/jobs functionality for the same African professional audience.
Toptal: Curated global talent marketplace connecting freelance professionals with companies. Comparable to Afretrade's premium Talent directory model with verified professionals, though Toptal is not Africa-focused.

Regional players

BellaNaija: Leading Nigerian media and business community platform with audience reach across African professionals and diaspora. Comparable as a regional community builder overlapping Afretrade's content and events funnel.

Emerging players

Co-creation Hub (CcHUB): Africa's largest innovation and technology hub network supporting entrepreneurs and startups. Adjacent to Afretrade's networking, training, and investment community offerings for African business leaders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Afretrade compliance and trust

Trust signal

Compliance2 records

Afretrade financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Afretrade leadership team

Management profile

Number of profiles

Afretrade funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Afretrade M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afretrade

What does Afretrade do?

Is Afretrade a public or private company?

Afretrade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Afretrade founded?

Afretrade was founded in -1. It employs 1 to 10 people.

Where is Afretrade based?

Afretrade is headquartered in Beverly Hills, United States, in the North America region.

How does Afretrade make money?

Three revenue lines are on record. Premium Membership Subscriptions are the primary driver. The others are training & Certification Programs and event Participation.

Who are Afretrade's main competitors?

Broad incumbents on record are LinkedIn, Coursera and Alibaba. Direct peers are Andela, Jobberman and Toptal. BellaNaija is listed as a regional player. Co-creation Hub (CcHUB) is listed as an emerging player.

Does Afretrade have an API?

No public API is recorded for Afretrade.

What industry is Afretrade in?

Afretrade's product category is B2B Networking Platform. Its primary akta.pro industry code is EDAFAMAM, Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks), with a secondary code of EDAFAIAH, Corporate Training Course Marketplaces (B2B Content Libraries). Its NAICS code is 611430 and its SIC code is 7372.