POWER A/S
POWER A/S is a Denmark-based omnichannel retailer selling consumer electronics and home appliances to general retail consumers through physical stores and an e-commerce platform, differentiated by unified "same low price in store as online" pricing across both channels.
- Company typePrivate
- Founded2000
- HeadquartersGlostrup, Denmark
- Headcount—
- GTM typeB2C
- OfferingServices
POWER A/S firmographics
Firmographics- Name
- POWER A/S
- Legal name
- POWER A/S
- Website
- https://power.dk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Short description
- POWER A/S is a Denmark-based omnichannel retailer selling consumer electronics and home appliances to general retail consumers through physical stores and an e-commerce platform, differentiated by unified "same low price in store as online" pricing across both channels.
- Ownership category
- akta.pro rank
POWER A/S industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (449210), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Off-Price Small Appliances & Home Electronics Retail (CRAEACAH)
Keywords
Where POWER A/S is headquartered
LocationHeadquarters
- HQ city
- Glostrup
- HQ country
- Denmark
- HQ region
- Europe
Markets served
POWER A/S business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Distribution channels2 records
POWER A/S product offering
Product offeringCore offering
POWER A/S operates an omnichannel retail business in Denmark, selling consumer electronics and home appliances through a network of physical retail stores and an online e-commerce platform. The company's central proposition is a unified low-price policy that guarantees the same low price whether a customer shops in a physical store or online.
Differentiator
Problem solved
Functional benefit
Products and services
- Consumer Electronics
Companies that use POWER A/S
Customer profileSegments1 record
Ideal customer profiles1 record
POWER A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
POWER A/S competitors and assessment
Company assessmentBroad incumbents
- Currys: UK omnichannel CE and appliance retailer with price-match guarantees and store-plus-online model; comparable big-box playbook that informs how POWER's omnichannel pricing strategy typically performs at scale.
- Best Buy: Global benchmark for omnichannel consumer electronics and appliance big-box retail with price-match policy; reference point for store-and-online CE retail economics relevant to POWER A/S.
- MediaMarkt: Pan-European big-box CE retailer with Denmark operations, offering overlapping breadth of consumer electronics and appliances; broader international incumbent competing on price and assortment scale.
Direct peers
- Expert: Denmark-based chain of independent electronics and home appliance stores; operates in the same physical-plus-online CE/appliance category as POWER serving Danish households.
- Komplett: Nordic/CE-anchored online-first electronics retailer active in Denmark; comparable assortment and target buyer but with a lighter physical-store model, making it a key e-commerce competitive peer to POWER's omnichannel approach.
- Elkjøp: Major Nordic electronics and home appliance chain with a strong Denmark footprint; shares the same omnichannel big-box model as POWER for selling CE and white goods to Danish consumers.
- Elgiganten: Leading Nordic consumer electronics and appliances retailer operating directly in Denmark with physical stores and online; directly competes with POWER on assortment, channels, and Danish price-sensitive household customers.
- Power (Norway/Sweden) / Power Retail Group: Nordic counterpart of the POWER brand family of electronics and appliance retailers sharing DNA, including dual-channel retail of CE and white goods at low everyday prices; useful benchmark for POWER A/S's strategic playbook and category scope.
Regional players
- JYSK: Danish-founded Nordic home goods retailer with strong Denmark presence; adjacent rather than direct overlap, but competes for a share of household discretionary spending against POWER on small appliances, bedding, and home furnishings.
Emerging players
- Proshop: Danish online specialist in computers, consumer electronics, and home appliances; competes with POWER for online CE spend in Denmark, particularly in computing and accessories categories.
Market position
Customer concentration
POWER A/S social profiles
Digital presencePOWER A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
POWER A/S leadership team
Management profileNumber of profiles
POWER A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POWER A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POWER A/S
What does POWER A/S do?
POWER A/S operates an omnichannel retail business in Denmark, selling consumer electronics and home appliances through a network of physical retail stores and an online e-commerce platform. The company's central proposition is a unified low-price policy that guarantees the same low price whether a customer shops in a physical store or online.
When was POWER A/S founded?
POWER A/S was founded in 2000.
Where is POWER A/S based?
POWER A/S is headquartered in Glostrup, Denmark, in the Europe region.
Who are POWER A/S's main competitors?
Broad incumbents on record are Currys, Best Buy and MediaMarkt. Direct peers are Expert, Komplett, Elkjøp, Elgiganten and Power (Norway/Sweden) / Power Retail Group. JYSK is listed as a regional player. Proshop is listed as an emerging player.
Does POWER A/S have an API?
No public API is recorded for POWER A/S.
What industry is POWER A/S in?
POWER A/S's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAEACAH, Off-Price Small Appliances & Home Electronics Retail. Its NAICS code is 449210 and its SIC code is 5734.