PUBLIC Hotels

What PUBLIC Hotels does

PUBLIC Hotels is a privately held boutique lifestyle hotel brand operated by Ian Schrager Company LLC and headquartered at 215 Chrystie Street in New York City. Founded by hotelier Ian Schrager, the company operates two design-forward properties — PUBLIC Hotel New York (Lower East Side) and PUBLIC Hotel West Hollywood — positioning itself as a "luxury for all" alternative within the boutique segment. The brand serves three primary customer segments: design-conscious luxury leisure travelers and experience seekers; small and medium enterprises seeking cost-effective, flexible business travel via a free Corporate Traveler Membership; and event planners and groups booking weddings, corporate retreats, product launches, and screenings. Both properties are extensively programmed with on-site dining, bars, nightlife venues, wellness classes, and 24-hour fitness centers, treating the hotel as a destination ecosystem rather than a rooms-only operator.

Core physical product includes room categories ranging from entry-level Queens to multi-room Penthouses (NYC: Queen, King, Loft, Residential Hotel Suite, Penthouse 1/2/3; WeHo: Sunset King, terrace rooms, Pool Club, Loft, One Bedroom Suite, Penthouse). Rooms are organized into four "experience zones" (sleeping, relaxing, working, entertaining) and equipped with integrated smart-room controls for lighting and climate, custom three-mode mood lighting, and in penthouse rooms an 11-foot-wide projection screen with a 5,000-lumen 4K short-throw laser projector and Bluetooth soundbar. The West Hollywood property adds 40,000 square feet of indoor/outdoor event space including a three-quarter-acre private rooftop garden and landscaped pool deck.

The business model is a multi-vertical hospitality operation with four revenue streams: room reservations (primary), food and beverage across multiple venues (The Roof rooftop bar, Two Fifteen cocktail bar, Artspace dance club, Louis bakery/café, Lobby Bar, Popular Peruvian restaurant by Chef Diego Muñoz), meetings and events (Sophia, Ava & Sunrise Terrace, Bowery Garden, Sal 1 & Sal 2, Chrystie Park, WeHo rooftop), and the free Corporate Traveler Membership program offering 15%+ guaranteed discounts to SMEs. Distribution is anchored on a direct-to-consumer model via publichotels.com (powered by Sabre/SynXis) with a lowest-rate guarantee plus complimentary continental breakfast and upgrades, supplemented by phone reservations and dedicated group/corporate sales teams. Marketing relies on direct website, email newsletter, the Ian Schrager brand halo, and earned media via PurplePR.

Name

PUBLIC Hotels

Legal name

Ian Schrager Company LLC

Website

https://publichotels.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

PUBLIC Hotels is a privately held Ian Schrager boutique lifestyle hotel brand operating two design-forward properties in New York City and West Hollywood, offering accommodations, on-site dining and nightlife venues, wellness programming, and event spaces to luxury leisure travelers, SME corporate bookers, and event planners.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industry

City/Urban Convention Hotels (THAGALAA)

Keywords

• Boutique hotels
• Luxury accommodations
• Hotel dining
• Event venues
• Hospitality services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales

Revenue model

1. Room Reservations: Primary revenue stream from guest room bookings across multiple room categories ranging from standard Queen rooms to Penthouse suites. Room-only bookings plus revenue from direct booking channel.
2. Food & Beverage: Multiple dining and bar venues including Louis (bakery, coffee bar, all-day café), Lobby Bar, The Roof (rooftop bar with programming), Artspace (dance club), and Two Fifteen (cocktail bar). Also includes restaurant reservations and catering.
3. Meetings & Events: Private event spaces including Sophia, Ava & Sunrise Terrace, Popular restaurant, Bowery Garden, Sal 1 & Sal 2 (executive boardroom), Artspace, The Roof, Two Fifteen, and Chrystie Park. Revenue from venue rentals, catering, and event services.
4. Corporate Membership Program: Corporate Traveler Membership program offering guaranteed discounts (from 15% on Best Available Rate) to small and medium enterprises. Membership is free with no hidden costs or minimum room night requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PUBLIC Hotels is a boutique hotel brand operating two properties in New York City and West Hollywood under the Ian Schrager Company. The brand offers luxury accommodations along with multiple on-site dining venues, bars, and event spaces designed for both leisure and business travelers.

Product overview

PUBLIC Hotels is a luxury hotel brand operated by Ian Schrager Company LLC, with two properties in New York City (215 Chrystie Street) and West Hollywood, California. The company offers a unified hospitality experience combining accommodation, dining, nightlife, and event spaces. The New York property features rooms ranging from standard Queens to Penthouse suites, along with food and beverage venues including The Roof (rooftop bar), Two Fifteen (cocktail bar), Artspace (dance club), Louis (bakery and café), and Lobby Bar. The West Hollywood property offers terrace-style rooms and suites with 40,000 square feet of event space including rooftop garden and pool deck. Both properties share amenities including wellness classes (yoga, pilates, breathwork), 24-hour fitness centers with Peloton bikes, and meeting/event spaces. The company also offers a Corporate Traveler Membership program for business travelers with exclusive discounts and perks. Direct bookings provide guaranteed lowest rates plus complimentary breakfast and upgrades.

Differentiator

Problem solved

Functional benefit

Products and services

• PUBLIC Hotel New York A boutique hotel property located in New York City offering luxury accommodations, dining venues, bars, and event spaces for leisure and business travelers.
• PUBLIC Hotel West Hollywood A boutique hotel property located in West Hollywood, Los Angeles, offering luxury accommodations, dining venues, bars, and event spaces.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ace Hotel: Design-forward boutique hotel brand with multiple US urban locations including NYC. Comparable on boutique scale, design-led positioning, integrated F&B and event programming, and direct-booking D2C strategy.
• Equinox Hotels: Luxury lifestyle hotel brand with NYC (Hudson Yards) and other urban properties emphasizing fitness and wellness. Comparable on premium urban positioning, design credibility, integrated wellness amenities (Peloton-equipped fitness), and experience-led value proposition.
• The Hoxton: Design-led boutique hotel brand with urban properties in the US, Europe, and the Middle East. Comparable on design credibility, integrated lobby-as-venue concept, F&B programming, and direct-booking strategy.
• 1 Hotels: Luxury lifestyle hotel brand by Starwood Capital/Sharpe with NYC, West Hollywood, and other urban properties. Directly comparable on design-forward positioning, urban gateway locations, premium rate positioning, and emphasis on wellness and distinctive on-property experience.
• Soho House: Members-club-and-hotel hybrid operating urban locations including NYC and West Hollywood. Comparable on membership/subscription model, lifestyle programming, integrated F&B and event spaces, and experience-seeking target demographic.
• Edition Hotels: Luxury lifestyle hotel brand co-founded by Ian Schrager in partnership with Marriott, operating flagship urban properties globally. Directest comparable given shared founder DNA, similar design-led positioning, and comparable F&B-and-nightlife programming in urban gateway cities.
• Bulgari Hotels & Resorts: Luxury lifestyle hotel brand by Bulgari/LVMH with urban properties including NYC. Comparable on ultra-luxury positioning, design credibility, premium pricing, and integrated F&B and event programming in dense urban settings.
• The Standard Hotels: Boutique lifestyle hotel brand with NYC (High Line) and West Hollywood properties. Comparable on design-driven positioning, integrated nightlife and F&B venues (Top of the Standard, Boom Boom Room), and urban millennial/leisure traveler targeting.

Broad incumbents

• Thompson Hotels (Hyatt): Hyatt's lifestyle boutique hotel brand operating urban gateway locations. Comparable on design-forward positioning and urban luxury traveler targeting, but operates as part of Hyatt's broader portfolio with loyalty-program leverage.
• W Hotels (Marriott): Marriott's global lifestyle hotel brand with extensive urban and resort locations. Comparable on lifestyle positioning and F&B programming, but competes at scale with full Marriott Bonvoy loyalty infrastructure and operational depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/public-an-ian-schrager-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PUBLIC Hotels