sensitori
Sensitori is a Houston-based, founder-led boutique interior design firm specializing in sensory-driven hospitality environments for luxury hotels, upscale restaurants, and casino/resort clients across the US and Caribbean.
- Company typePrivate
- Founded2019
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What sensitori does
Sensitori, operating under the legal name Sensitori Design, is a Houston, Texas-based interior design firm specializing in sensory-driven hospitality environments. The firm serves luxury hotels, upscale restaurants, and casino/resort clients, with a documented project portfolio that spans major-flag hotel brands including Four Seasons, Hyatt, Omni, Kimpton, InterContinental, Radisson, Aloft, Venetian, Wanda Vista, and Post Oak, as well as the Golden Nugget casino and a cluster of independently operated Houston restaurants. Its creative work is positioned as "sensory-driven," suggesting a methodology that integrates multi-sensory experience considerations (atmosphere, materiality, lighting, and texture) into the design process rather than relying solely on visual specification.
The firm is led by founder and director Gail McCleese, RID, and operates as a privately held, founder-owned boutique practice. Its geographic footprint extends beyond Houston into Illinois, Tennessee, Nevada, and the Dominican Republic. In addition to interior design execution, Sensitori has launched a Business Services line that provides consulting to other creative practices, extending its revenue base beyond direct design engagements. Strategic partnerships with Berg Hospitality Group (across multiple restaurant venues) and Gensler (on the Wanda Vista Hotel in Chicago) provide channel access to multi-unit operators and tier-one enterprise hospitality clients. The firm has received the NEWH Houston Chapter Top Interior Design Firm award in both 2025 and 2026.
The business model is project-based professional services revenue derived from interior design fees, with no disclosed pricing structure, retainers, or licensing arrangements. No funding rounds, headcount figures, or revenue disclosures are present in the source material. Go-to-market appears to rely on principal-led relationships, industry recognition, and subcontracting partnerships with larger design firms rather than broad marketing channels, which is typical of boutique hospitality design practices.
sensitori firmographics
Firmographics- Name
- sensitori
- Legal name
- Sensitori Design
- Website
- https://sensitori.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sensitori is a Houston-based, founder-led boutique interior design firm specializing in sensory-driven hospitality environments for luxury hotels, upscale restaurants, and casino/resort clients across the US and Caribbean.
- Ownership category
- akta.pro rank
sensitori industry classification
Industry- Product category
- Hospitality Interior Design
- NAICS
- Interior Design Services (541410)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where sensitori is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
sensitori business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Interior Design Services: Full-service hospitality interior design including concept development, design documents, procurement, and project oversight for restaurants, hotels, and luxury residential projects.
- Business Consulting Services: Advisory services for creative practices including business coaching, company structure, proposal and contract analysis, process improvements, and project management guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
sensitori product offering
Product offeringCore offering
Sensitori Design is a sensory-driven interior design firm specializing in hospitality projects for luxury hotels, upscale restaurants, and luxury residential properties. The practice integrates neuroaesthetics and biophilic design principles to inform material, lighting, spatial, and sensory choices. It also offers business consulting services to other creative practices.
Product overview
Sensitori is a sensory-driven hospitality interior design firm offering two core service lines: Creative Services and Business Services. Creative Services provides sensory design integration encompassing neuroaesthetics, biophilic design, discovery and visioning, environmental wellbeing, user experience journey, and product design strategy. Business Services offers business coaching, company and team structure, proposal and contract analysis, process improvements, on-site project management, and industry connections. The firm showcases an extensive portfolio of completed hospitality projects including restaurants (Turner's Cut, Annabelle Brasserie, Benny Chows, Buttermilk Baby, Prime 131, Soy Cowboy, Tavola, The Sylvie), hotels (The Post Oak Hotel, Wanda Vista Hotel, Kimpton Aertson, Hyatt Regency, Avid Hotel Prototype, Fairmont Dunlavy III, Hotel Derek), and resort developments (Tropicalia Four Seasons Resort, London House).
Differentiator
Problem solved
Functional benefit
Products and services
- Hospitality Interior Design End-to-end interior design services for luxury hotels and upscale restaurants, applying sensory-driven design principles including neuroaesthetics and biophilic design. Delivered to hospitality operators, developers, and brand teams seeking differentiated guest experiences.
- Luxury Residential Interior Design
- Business Consulting for Creative Practices
Quantifiable outcome
- Awarded NEWH Houston Chapter Top Interior Design Firm for consecutive years 2025 and 2026
Companies that use sensitori
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
sensitori technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
sensitori partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- Berg Hospitality GroupcoreLong-standing collaboration with Berg Hospitality Group on multiple restaurant projects including Turner's Cut luxury steakhouse, Tavola Italian restaurant, and other Houston-area hospitality venues. Strategic partnership in developing hospitality concepts with strong design vision alignment.
- The Bastion CollectioncoreCollaboration with The Bastion Collection on the Tavola project, combining design expertise with hospitality group resources to deliver an upscale Italian dining experience comparable to Michelin-rated restaurants.
- GenslermajorWorked as part of the Gensler project team on the Wanda Vista Hotel in Chicago. This project was the first Wanda Hotel in the United States and the second Wanda Hotel project outside of China.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
sensitori competitors and assessment
Company assessmentDirect peers
- AvroKO: New York-based hospitality design and branding studio known for sensory-rich restaurant and hotel interiors. Closely comparable to Sensitori in emphasizing immersive, multi-sensory guest experiences in upscale hospitality.
- Rockwell Group: David Rockwell-led New York design firm with a major hospitality, hotel, restaurant, and theater interior design practice. Comparable on hospitality-focused interior design at the luxury end, though larger in scale.
- Meyer Davis Studio: New York-based design studio with a strong hospitality and restaurant portfolio for upscale brands. Comparable in targeting luxury hotels and restaurants with a distinctive design-led identity.
- Studio Munge: Toronto-based luxury interior design firm specializing in high-end hotels, resorts, and restaurants. Comparable in boutique scale, hospitality focus, and founder-led model targeting luxury operators.
- Tihany Design: Adam Tihany-founded New York design studio renowned for luxury restaurant and hotel interiors worldwide. Comparable in founder-led boutique model and prestige hospitality clientele.
- Yabu Pushelberg: Toronto- and New York-based interior design firm with deep hospitality focus (luxury hotels, resorts, restaurants) and a similarly founder-led creative identity. Directly comparable on luxury hospitality interior design positioning and tier-one brand clientele.
- Roman and Williams: New York-based design studio with a substantial hospitality and restaurant interior design portfolio. Comparable on luxury hospitality focus and narrative-driven, experience-led design approach.
- Champalimaud Design: New York-based luxury hospitality interior design firm with a portfolio of flagship hotel and resort projects. Comparable in boutique scale and concentration on high-end hotel interiors.
Broad incumbents
- Hirsch Bedner Associates (HBA): Global hospitality interior design firm operating at much larger scale across luxury hotels and resorts worldwide. Comparable on hospitality-only interior design focus, but competes across a much broader portfolio of global brands.
- Gensler: Global architecture and design firm with a major hospitality practice and a known Sensitori collaboration partner on Wanda Vista. Comparable on hospitality interior design capability but operates at vastly larger scale across many sectors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
sensitori social profiles
Digital presencesensitori financial estimates
Financial estimateRevenue estimate
Valuation estimate
sensitori leadership team
Management profileNumber of profiles
Profiles1 record
sensitori funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sensitori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sensitori
What does sensitori do?
Sensitori Design is a sensory-driven interior design firm specializing in hospitality projects for luxury hotels, upscale restaurants, and luxury residential properties. The practice integrates neuroaesthetics and biophilic design principles to inform material, lighting, spatial, and sensory choices. It also offers business consulting services to other creative practices.
Is sensitori a public or private company?
sensitori is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was sensitori founded?
sensitori was founded in 2019. It employs 1 to 10 people.
Where is sensitori based?
sensitori is headquartered in Houston, United States, in the North America region.
How does sensitori make money?
Two revenue lines are on record. Interior Design Services are the primary driver. The others are business Consulting Services.
Who are sensitori's main competitors?
Direct peers on record are AvroKO, Rockwell Group, Meyer Davis Studio, Studio Munge, Tihany Design, Yabu Pushelberg, Roman and Williams and Champalimaud Design. Broad incumbents are Hirsch Bedner Associates (HBA) and Gensler.
Does sensitori have an API?
No public API is recorded for sensitori.
What industry is sensitori in?
sensitori's product category is Hospitality Interior Design. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 541410.