Serpell-Rand Photography

What Serpell-Rand Photography does

Serpell-Rand Photography is a UK-based partnership providing commercial photography and video production services for brands, fashion labels, television productions, and live events. Founded around 2004 by photographer Nic Serpell-Rand and manager Chloe Serpell-Rand, the firm operates as a two-person core team that scales delivery through a curated network of trusted photographers and video production companies, enabling it to handle projects ranging from small events to large-scale productions. Service categories span brands and campaigns, press/PR, people portraiture, events, spaces, London Fashion Week coverage, and behind-the-scenes television work (notably the Unit TV BTS engagement).

The business runs on a quote-based professional services revenue model with no publicly disclosed pricing and no self-service or e-commerce channel. Go-to-market is sales-led: bookings are taken directly by Chloe via email ([email protected]) and phone, with the partnership positioned as a vendor to creative agencies that procure photography and video on behalf of their brand clients. There is no funding, no external investment, no parent company, no patents, and no certifications disclosed. Headcount sits in the 1–10 band and operations are UK-based, with no explicit claim of international footprint.

Beyond commercial work, the partnership maintains long-term personal photography projects — Block 9 (festival and event imagery including Glastonbury), Rockness/Rizla (portrait work), and Make Noise (an exhibition featuring music and live-event photography across Belfast, Bristol, and Glasgow) — which serve as brand-building assets rather than revenue-generating products. The website functions primarily as a visual portfolio across commercial and personal categories.

Name

Serpell-Rand Photography

Legal name

Serpell-Rand Photography

Website

https://serpell-rand.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Serpell-Rand Photography is a UK partnership, founded by photographer Nic Serpell-Rand and manager Chloe Serpell-Rand, providing commercial photography and video production for creative agencies, fashion labels, TV productions, and live events.

Ownership category

akta.pro rank

Product category

Commercial Photography Services

NAICS

Commercial Photography (541922), Photographic Services (54192), Motion Picture and Video Production (512110)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

akta.pro secondary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Commercial photography services
• Video production services
• Fashion photography
• Event photography
• Behind the scenes photography

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Photography Services: Commercial photography for brands, labels, fashion campaigns, events, music, and live performances. Projects range from small events to large productions.
2. Video Content Production: Video production services for brands, TV behind-the-scenes, and creative campaigns. Collaborates with video production partners to deliver full-service content creation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Serpell-Rand Photography is a partnership that delivers commercial stills photography and video content for brands, labels, TV productions, live/music events, London Fashion Week, press/PR, spaces, and people. It works alongside creative agencies and scales delivery by drawing on a trusted network of photographers and video production companies, allowing the firm to handle projects from small events to large productions.

Product overview

Serpell-Rand Photography is a photography partnership run by Nic Serpell-Rand (photographer) and Chloe Serpell-Rand (manager). The company offers commercial photography and video production services for brands, labels, and TV productions, collaborating with creative agencies. Their service portfolio includes Events, Spaces, Live/Music Events, London Fashion Week (LFW), People Photography, Press/PR, and TV Behind-the-Scenes (BTS). Additionally, they maintain personal photography projects including Block 9 (festival/event photography), Rockness/Rizla (portrait work), and Make Noise (music photography exhibition). The company has grown over 15 years into a network of creative professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Photography and Video Production Professional photography and video production services delivered to brands, labels, and TV productions, working alongside creative agencies to create stills and video content for campaigns, editorials, and productions.
• London Fashion Week (LFW) Photography Fashion photography coverage of London Fashion Week runway shows and designer presentations for fashion brands, labels, and press clients.
• Live/Music Event Photography Concert and live music event photography featuring major artists and festivals, delivered for artists, labels, promoters, and press clients.
• Event Photography Event photography covering corporate events, brand activations, and social occasions for agencies, brands, and organizers.
• People Photography Portrait photography featuring musicians, celebrities, and creative personalities for editorial, PR, and campaign use.
• Press/PR Photography Press and public relations photography for brands and events, supporting announcements, launches, and editorial coverage.
• Spaces Photography Location and venue photography for events, launches, and brand activations, providing venue documentation for clients.
• Unit TV Behind-the-Scenes (BTS) Television production and behind-the-scenes photography and video for entertainment content, supporting marketing, press, and archival use by TV productions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Annie Leibovitz: Iconic portrait and editorial photographer working with global brands, publications, and entertainment clients. Overlaps in brand portraiture and editorial commissions but serves a much broader international client base.
• Mario Testino: Globally recognised fashion and portrait photographer working with luxury brands, magazines, and celebrities. Overlaps with Serpell-Rand's fashion and people photography but operates at a significantly larger global scale and broader scope.

Direct peers

• SNAP Photographers: UK commercial photography agency representing a roster of photographers serving brands, events, and editorial clients. Comparable in acting as an intermediary between agencies and freelance creative talent.
• RANKIN: Long-established UK commercial photographer working with brands, fashion labels, and creative agencies on portrait and campaign work. Operates a comparable business model of agency-led bookings and a production studio under a recognised personal brand.
• Jason Bell: UK-based commercial photographer specialising in celebrity portraiture, brand campaigns, and editorial work. Comparable in serving agencies and fashion/press clients with high-quality stills content.
• Jamie Hawkesworth: UK fashion photographer with extensive London Fashion Week runway and campaign work for global fashion houses. Comparable in fashion vertical depth and agency-driven commercial engagement.
• Adrian Weinbrecht: UK music and live event photographer serving major artists, festivals, and labels. Directly comparable in the live music photography vertical that anchors Serpell-Rand's roots.
• Nicky Johnston: UK fashion photographer with agency-driven campaign work and editorial coverage for fashion brands and labels. Comparable in client mix and project-based delivery model.
• Perou (Markus Bidaux): UK photographer renowned for music and alternative portraiture with a strong network of editorial and music industry clients. Highly comparable overlap in music event photography and personal-brand portfolio-driven client acquisition.

Others

• Getty Images: Global visual content marketplace with editorial, commercial, and event photography services. Related through shared focus on photography for brands and media but operates a stock/licensing model rather than bespoke commissioned work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/serpellrand
• LinkedInlinkedin.com/company/serpell-rand-photography

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serpell-Rand Photography