Roland Butcher Design

What Roland Butcher Design does

Roland Butcher Design Pty Ltd is a privately held graphic design studio founded in 1985 by Roland Butcher and headquartered in Mt Hawthorn, Western Australia. The firm delivers project-based visual communication services spanning four core disciplines: brand identity programs, publications (including annual reports and prospectuses), packaging design, and web design, with complementary offerings in architectural signage design and informational design. The studio operates as a small boutique practice with 2-5 employees, working directly with clients across diverse sectors including hospitality, wine and beverage, retail, healthcare, religion, automotive, dairy, and government clients such as RAC, Brownes Dairy, and the Anglican Diocese of Perth.

The business model is professional services-based, with revenue generated through client-direct project work priced per engagement based on scope and requirements. Go-to-market is sales-led, relying on the studio's portfolio, founder reputation, and long-term client relationships rather than active marketing. The studio's distribution model emphasises direct client engagement at all management levels, with a stated preference for establishing long-term partnerships enabling ongoing brand management as client businesses evolve. Multi-year contracts and repeat engagements with clients such as Crommelin (since 2001) underpin revenue stability.

The studio has built its competitive position through the founding director's four-decade industry recognition, including multiple AGDA National awards, PADC awards, the Government of Western Australia Inventor of the Year 2006, and inclusion in international design publications. Notable projects such as the Cloudy Bay wine label (unchanged since 1986), the Anglican Diocese consolidation across 100+ parishes, and the Liquor Shed retail branding with four planned additional outlets demonstrate the studio's capacity for both long-duration brand stewardship and large-scale multi-site engagements. The 2013 construction of a purpose-built studio explicitly designed to accommodate future designer additions signals measured organic capacity expansion within a founder-led operating model.

Name

Roland Butcher Design

Legal name

Roland Butcher Design Pty Ltd

Website

https://rolandbutcher.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Roland Butcher Design is a privately held Western Australian graphic design studio founded in 1985, delivering project-based brand identity, packaging, web design, and signage services to SMBs and enterprises across hospitality, wine, retail, healthcare, and government sectors.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

akta.pro primary industry

Packaging & Product Brand Design (BPAFAEAG)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Graphic design services
• Brand identity design
• Packaging design services
• Publication design services
• Signage design services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design Services: Project-based design services including brand identity programs, publications, annual reports, prospectus, web design, packaging, informational design and architectural signage design. Revenue generated through client-direct project work.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Roland Butcher Design is a strategically-based graphic design firm providing visual communication services including brand identity programs, publications, annual reports, prospectuses, web design, packaging, informational design, and architectural signage design. Founded in 1985, the studio delivers bespoke, client-direct design work to businesses and organizations primarily across Western Australia, spanning sectors such as hospitality, wine and beverage, retail, automotive, religious institutions, and corporate enterprises.

Product overview

Roland Butcher Design is a strategically-based graphic design firm offering a unified suite of visual communication services centered around four core disciplines: brand identity programs, publications, packaging design, and web design. The firm, led by founding director Roland Butcher since 1985, provides complementary services including architectural signage design, annual reports, prospectuses, and informational design. The product portfolio is organized around client projects spanning diverse sectors including hospitality (Liquor Shed, Premier Mill Hotel, Air Nightclub), wine and beverage (Cloudy Bay, Bellarmine Wines, Marq Wines, Brownes Dairy), retail (Boffins Bookshop), equestrian (Hibbert Equestrian), religious institutions (Perth Anglican Diocese), and corporate clients (RAC, Crommelin). Rather than a software platform, the firm delivers bespoke creative services as a service-based studio model.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Programs
• Web Design

Quantifiable outcome

• Successfully rebranded Workscreen Medical from a sole physiotherapist practice to Kern Health with multiple service lines serving major companies like Rio Tinto, Fortescue Metals Group and Domain
• +2 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pentagram: Global partnership of independently practicing designers producing identity, packaging, and publication work; represents the upper-bound incumbent model against which boutique studios like RBD compete for prestige.
• Interbrand: Global brand consultancy with a full identity, packaging, and brand-strategy offering; competes with RBD for enterprise brand-design engagements and corporate rebranding programs.
• Landor & Fitch: Global brand strategy and design consultancy covering identity, environments, and packaging for large enterprises; competes for the same brand identity and signage mandates as RBD at the upper end of the market.

Direct peers

• Lippincott: Brand strategy and design firm producing identity systems and packaging for consumer-facing clients; comparable boutique-style consultancy operating in adjacent markets.
• Hulsbosch: Sydney-based brand and signage design agency with multi-sector clients, employing a similar founder-led identity, packaging, and wayfinding offering.
• Frost Design: Australian brand and graphic design studio producing identity, packaging, and environmental design for major clients, operating a comparable boutique creative-services model in the same market.
• Marquee Brand Consultancy: Australian branding consultancy specialising in wine, beverage, and hospitality identities; directly overlaps with RBD's wine label and hotel branding work.

Emerging players

• Re Sydney: Australian brand and design studio providing identity and packaging services; a like-sized boutique competitor in the same geographic market for SMB and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roland-butcher-design-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roland Butcher Design