What OPTIM Consulting does

OPTIM Consulting Pte Ltd is a Singapore-headquartered, founder-owned B2B professional services firm that assists European and Japanese small and medium-sized enterprises with market entry and operational support in Southeast Asia. Founded on 01/06/2006 by Hubert FOURNIER, the company combines three service pillars: company setup (subsidiary incorporation), administrative support (HR & payroll coordination, accounting, bank-account management, corporate services including nominee director and local agent), and business development (sourcing & quality control, partner search, consultancy, commercial representation, and portage/employer-of-record arrangements). The firm operates direct offices in Singapore (Peninsula Plaza), Kuala Lumpur (Menara Keck Seng), and Jakarta (Kemang Selatan), with a partner network spanning 11 additional jurisdictions across Asia, Europe, and North America, including alliances with Bretagne Commerce International, Blue Rise Partners, Cross Business, and the Singapore Business Federation.

The underlying operating model is human-delivered, customised project and retainer engagements priced on a quote basis; the firm uses standard commercial accounting tools (MYOB, QuickBooks) and discloses no proprietary technology platforms, software products, APIs, or AI/ML capabilities. The go-to-market relies on direct enterprise consulting engagement supported by referral partnerships with regional development bodies and corporate consultants, complemented by a LinkedIn corporate presence. The customer base spans more than 15 verticals — agro, automotive, construction, education, environment, furniture, health/cosmetics, IT/telecom, leather goods, leisure, metalworking, packaging, plastic, textile, and transportation — with cumulative engagement history over the founder's 31-year career exceeding 185 companies, of which more than 130 distinct missions have been delivered across Italy, Indonesia, and the broader Southeast Asian region. The company is private, Pte Ltd-domiciled in Singapore, carries no disclosed institutional ownership or funding, and remains a small owner-operator firm of 1-10 employees.

Name

OPTIM Consulting

Legal name

OPTIM Consulting Pte Ltd

Website

https://optimconsulting.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

OPTIM Consulting Pte Ltd is a Singapore-based B2B professional services firm that assists European and Japanese SMEs with market entry and operational support across Southeast Asia, providing company setup, administrative outsourcing, and business development services through offices in Singapore, Malaysia, and Indonesia.

Ownership category

akta.pro rank

Product category

Market Entry Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Professional Employer Organizations (561330)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Market entry consulting
• Administrative outsourcing
• Business development advisory
• Southeast Asia expansion
• SME support services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting and Advisory Services: Professional fees charged for business development services including partner search, sourcing, representation, consultancy, and commercial follow-up. Services are customized to client needs and typically structured as project-based or retainer engagements.
2. Administrative Support Services: Ongoing coordination services for HR & payroll, accounting, bank account management, and corporate services. Revenue generated through service fees for nominee director, local agent, CPF management, visa applications, and related administrative coordination.
3. Portage Services: Flexible employment arrangement where OPTIM puts foreign company employees (Singapore/PR citizens) on its payroll while the foreign company maintains operational supervision. Service includes HR package coordination (insurance, salary, allowances, social contributions).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

OPTIM Consulting is a Singapore-based B2B professional services firm that helps European and Japanese SMEs enter and operate in Southeast Asian markets (Singapore, Malaysia, Indonesia). It delivers company incorporation services, ongoing administrative outsourcing (HR, payroll, accounting, bank account management, corporate services), and business development services including sourcing, partner search, representation, consultancy, and portage employment arrangements.

Product overview

OPTIM Consulting is a consulting firm that provides a unified portfolio of advisory and support services for SME market entry and operations in South-East Asia. The service offering comprises Company Setup services (Subsidiary Setup), Administrative Support services (HR & Payroll Coordination, Accounting, Bank Account Management, Control, Corporate Services with Nominee Director/Local Agent), and Business Development services (Sourcing & Quality Control, Partnership, Consultancy, Representation, and Portage). These services are designed to assist European and Japanese SMEs in establishing and managing their presence in Singapore, Malaysia, and Indonesia through the different market entry stages until possibly initial subsidiary management.

Differentiator

Problem solved

Functional benefit

Products and services

• Subsidiary Setup Service Coordination of incorporating a subsidiary company in Singapore, including guidance on the purpose of a subsidiary versus a branch and ongoing compliance coordination. Targeted at foreign SMEs establishing a Singapore entity.
• Coordination of HR & Payroll HR and payroll coordination including CPF registration, payslip preparation, leave tracking, IR8A reporting, visa application assistance, recruitment coordination, and portage services. Targeted at foreign companies with staff in Singapore.
• Accounting Monthly bookkeeping using MYOB or QuickBooks, monthly reporting to HQ, customer/HQ invoicing, and auditing coordination. Targeted at foreign SMEs with operations in Singapore.
• Coordination of Bank Account Management Bank account opening, document coordination, account monitoring, payment authorization, and cheque management on behalf of HQ. Targeted at foreign SMEs setting up Singapore banking operations.
• Control Staff expense control and monitoring including expense preparation assistance, marketing/technical assistance, weekly/daily support, activity reporting, and cash advance services. Targeted at foreign HQs overseeing local staff in Singapore.
• Coordination of Corporate Services Nominee director services for subsidiaries and local agent services for branch offices in Singapore. Targeted at foreign companies needing statutory representation.
• Sourcing & Quality Control Supplier search, selection, and follow-up including introductions to suppliers, supplier selection with site visits, purchasing follow-up, and quality control inspections. Targeted at foreign SMEs sourcing in South-East Asia.
• Partnership Partner search and selection to find commercial partners including direct customers, agents, distributors, and importers in South-East Asia, with accompaniment during meetings and follow-up support. Targeted at foreign SMEs seeking local commercial partners.
• Consultancy Export tools and business development consultancy including commercial follow-up, mailings and first commercial contact services, and partnership review services. Targeted at SMEs expanding into South-East Asian and European markets.
• Representation Commercial representation services in Singapore and ASEAN for foreign companies seeking market presence. Targeted at foreign SMEs needing a local commercial presence without an immediate subsidiary.
• Portage Flexible employment arrangement where PR/Singaporean employees are placed under OPTIM's payroll while remaining under operational supervision of the foreign HQ, including on-boarding, HR package activation (insurance, salary, allowances, social contributions), and expense/claims reimbursements. Targeted at foreign companies needing to test South-East Asian markets rapidly without creating a subsidiary.

Quantifiable outcome

• Over 130 missions successfully completed across multiple countries and industries
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bretagne Commerce InternationalcoreStrategic or Co-development PartnerRegional development body supported by the Bretagne Regional council with a network of 80 representatives in over 60 countries. OPTIM Consulting serves as the correspondent for Singapore, Malaysia, and Indonesia, facilitating market entry support for companies from the Bretagne region.
• Blue Rise PartnersminorStrategic or Co-development PartnerCorporate consultant that accompanies foreign customers throughout their development in Japan. Partnership enables OPTIM to offer Japanese market support services to European clients.
• Cross BusinessminorStrategic or Co-development PartnerCorporate consultant that accompanies foreign customers throughout their development in South Africa. Partnership extends OPTIM's service capabilities beyond Southeast Asia.
• Singapore Business Federation (SBF)minorStrategic or Co-development PartnerThe apex business chamber that champions the interests of the Singapore business community in trade, investment, and industrial relations. OPTIM maintains membership and network connectivity through SBF.
• Asian Partner Network (Thailand, Philippines, Japan, Vietnam)coreStrategic or Co-development PartnerPartnership network covering Thailand, Philippines, Japan, and Vietnam to extend OPTIM's service reach beyond its direct presence in Singapore, Malaysia, and Indonesia. Enables coordinated market entry support across broader Asia-Pacific region.
• European Partner Network (Belgium, France, Italy, Spain, Switzerland)coreStrategic or Co-development PartnerPartnership network covering Belgium, France, Italy, Spain, and Switzerland with 3 partners. Enables OPTIM to support Southeast Asian companies seeking to enter European markets and provides local support for OPTIM's European clients.
• North American Partner Network (USA, Canada)minorStrategic or Co-development PartnerPartnership network covering USA and Canada with 2 partners. Expands OPTIM's ability to serve clients seeking North American market entry or support for North American companies entering Southeast Asia.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tricor Group: Asia-headquartered professional services firm providing corporate setup, governance, taxation and advisory services across the region; competes for the same SME market-entry mandates as OPTIM with a much larger scale.
• Vistra: Large multinational corporate services and fund administration group with deep Asia footprint; offers company incorporation, compliance, accounting and HR services that overlap meaningfully with OPTIM's administrative support line.
• TMF Group: Global leader in corporate secretarial, accounting, HR/payroll, and fund administration with extensive Asia operations — overlaps heavily with OPTIM's admin and setup offerings but serves a far broader client base including large multinationals.

Direct peers

• Hawksford: International corporate services provider with significant Asia presence offering company formation, administration, and fiduciary services to SMEs and mid-market firms expanding cross-border — comparable end-to-end service model.
• Dezan Shira & Associates: Asia-focused business advisory firm specializing in market entry, corporate establishment, tax, and HR/payroll services across China, ASEAN, and India — directly comparable in service portfolio, target customer (international SMEs), and regional positioning.
• Acclime: Singapore-headquartered corporate services and market-entry firm offering company setup, accounting, HR/payroll, and advisory across ASEAN — closest direct competitor with overlapping Southeast Asia footprint and SME client base.

Others

• JBPC (Japan Business Policy Council) Singapore / JETRO Singapore: Government-affiliated bodies supporting Japanese SME overseas expansion; comparable in mission (Japanese SME market entry support) and partially substitute for OPTIM's newly-launched Japanese SME service line while also functioning as potential referral partners.
• EuroCham Singapore: European Chamber of Commerce in Singapore connecting European businesses entering ASEAN; functions as both a complementary referral channel and a partial substitute for OPTIM's European SME market-entry services.

Regional players

• Rikvin: Singapore-based company incorporation, immigration, and corporate services firm targeting SMEs and foreign-investor entry into Singapore — comparable SME market-entry focus in the same primary geography.
• BoardRoom: Singapore-based corporate services provider offering company secretarial, share registration, and corporate advisory across Southeast Asia — comparable in geography and core service scope, though with broader shareholder services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/optim-consulting-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPTIM Consulting