Physical Literacy for Life

What Physical Literacy for Life does

Physical Literacy for Life is a global initiative within the International Sport and Culture Association (ISCA), a non-governmental, not-for-profit umbrella association founded in 1995 and headquartered in Copenhagen, Denmark. The initiative promotes physical literacy and lifelong engagement in movement and sport, and operates within ISCA's broader portfolio that includes an online learning platform (learn.isca.org), the MOVE Congress, MOVE Week, the NowWeMOVE campaign, the IRTS Network for integration of refugees through sport, European School Sport Day, and additional thematic programs such as Placemaking and Sport, GenGreen, ChangeMakers, and MOVING for Health. ISCA connects members and partners across more than 70 countries via Premium and Full membership tiers and delivers international collaboration projects — 80+ to date — funded primarily through EU programs including Erasmus+, NordPlus, and direct European Commission grants.

The underlying technology stack is centered on a learning management system hosting multiple free professional development courses (e.g., Movement Spaces, IRTS, Grassroots Sport Diplomacy) together with group and forum functionality (for example, a 440-member IRTS doers group and a 224+ participant ActiveVoice cohort). The platform is delivered as a self-serve, freemium channel targeting physical activity professionals and grassroots sport organizations. Distribution combines this digital channel with flagship live events and EU-coordinated campaigns.

The business model is a hybrid of recurring membership dues (Premium and Full categories, set by the ISCA General Assembly) and managed-services revenue from international grant-funded collaboration projects. Most online courses are offered free of charge, with monetization occurring through project grants and member subscriptions rather than per-seat pricing. The customer base consists of grassroots sport clubs, national federations, and nonprofit/NGO organizations focused on recreational sport, health-enhancing physical activity, integration through sport, and school sport — supplemented by strategic relationships with bodies such as the British Council, UNICEF, UK Sport, and the UN Office on Sport for Development and Peace.

Name

Physical Literacy for Life

Legal name

International Sport and Culture Association

Website

https://isca.org

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Physical Literacy for Life is an ISCA initiative that promotes lifelong physical literacy through free online courses, membership networks spanning 70+ countries, and flagship events like MOVE Congress and MOVE Week, serving grassroots sport organizations, national federations, and development NGOs worldwide.

Ownership category

akta.pro rank

Product category

Sport Education and Physical Literacy Services

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (611710), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)

akta.pro secondary industries

Health Literacy (Navigating Care, Medication, Preventive Info) (EDAAAAAF), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Physical literacy education
• Grassroots sport promotion
• Physical activity programs
• Recreational sport resources
• Movement literacy training

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: ISCA operates with a membership model. Membership fees are determined by the ISCA General Assembly. The organization offers Premium Members and Full Members categories.
2. Project Grants and Funding: ISCA receives funding through European Union programs (Erasmus+), NordPlus, and other international collaboration projects. The organization has completed 80+ international collaboration projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Physical Literacy for Life is a global initiative under the International Sport and Culture Association (ISCA) that develops resources and tools to support understanding and implementation of physical literacy in education. The initiative promotes movement for life across the lifespan and is delivered alongside ISCA's online learning platform offering free professional development courses, annual networking events like MOVE Congress and MOVE Week, and worldwide campaigns such as NowWeMOVE targeting grassroots sport organizations and physical activity professionals.

Product overview

Physical Literacy for Life is a project within the International Sport and Culture Association (ISCA) network that promotes movement and physical activity across the lifespan. The initiative is part of ISCA's broader portfolio of grassroots sport and physical activity programs, which includes the Online Learning Platform offering free courses for professionals, annual events like MOVE Week and European School Sport Day, campaigns such as NowWeMOVE, and networking platforms like the IRTS Network for integration of refugees through sport. Physical Literacy for Life serves as the umbrella initiative for physical literacy promotion within ISCA's mission to empower organizations worldwide to enable citizens to enjoy their human right to move.

Differentiator

Problem solved

Functional benefit

Brands

• Physical Literacy for Life: A global initiative under ISCA focused on movement for life, promoting physical literacy across populations.

Products and services

• Physical Literacy for Life A global initiative under ISCA promoting physical literacy and movement across the lifespan, encouraging lifelong engagement in physical activity and sport. Targets educational and grassroots sport organizations seeking to implement physical literacy frameworks.
• ISCA Online Learning Platform A dedicated online learning platform offering free courses for recreational sport and physical activity professionals, covering topics including physical literacy, health literacy, grassroots sport diplomacy, integration of refugees through sport, and placemaking. Self-service access at learn.isca.org.
• MOVE Congress A dynamic international conference focusing solely on recreational sport and physical activity, serving as a networking platform for professionals in the field. Open call for cities to host editions such as MOVE Congress 2027 and 2029.
• MOVE Week An annual global event showcasing the benefits of being active and participating regularly in sport and physical activity. Includes regional editions such as MOVE Week Africa.
• NowWeMOVE Campaign A worldwide campaign to promote sport and physical activity and tackle the physical inactivity epidemic, delivered through 11 campaign models.
• IRTS Network The first international knowledge hub and networking platform for people working in integration of refugees through sport, including a doers group of 440+ members.
• European School Sport Day An annual school day dedicated to having fun, playing together, and promoting physical activity and health for everyone; reaches schools across Europe.

Quantifiable outcome

• 80+ international collaboration projects completed
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• European Week of Sport (#BeActive)coreStrategic or Co-development PartnerISCA is appointed as National Coordinating Body in Denmark for the #BeActive European Week of Sport, collaborating on policy-level physical activity promotion across Europe.
• Youth Sport Trust InternationalmajorStrategic or Co-development PartnerUK-based sport for development charity operating in 70+ countries. Established relationships with British Council, UK Sport, UNICEF, and UN Office on Sport for Development and Peace.
• British CouncilmajorStrategic or Co-development PartnerInternational cultural relations organization partnering with Youth Sport Trust International on global physical activity initiatives.
• UNICEFmajorStrategic or Co-development PartnerUnited Nations agency partnered with Youth Sport Trust International for sport for development programs.
• UK SportminorStrategic or Co-development PartnerUK government sports body partnered with Youth Sport Trust International.
• United Nations Office on Sport for Development and PeacemajorStrategic or Co-development PartnerUN agency focused on leveraging sport for development and peace, partnered with Youth Sport Trust International.
• European Healthy Lifestyle and Physical Activity OrganizationscoreStrategic or Co-development PartnerConsortium of European partners developed the European Fitness Badge, currently implemented in 6 countries.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sport England: UK national body funding grassroots sport and physical activity. Comparable mission in promoting community-level participation, but with a national rather than international remit and substantially larger public funding.
• World Health Organization (HEPA): UN agency driving global physical-activity policy through the HEPA network. Overlaps with ISCA's mission on physical inactivity, but operates at the policy/framework level rather than as a membership association.
• International Olympic Committee (IOC): Global sport umbrella organization promoting Olympic values and sport participation worldwide. Overlaps with ISCA's grassroots sport and physical-activity agenda, but operates at much larger scale and scope.
• European Olympic Committees (EOC): Umbrella of European National Olympic Committees promoting sport across the continent. Operates in adjacent sport-development space with comparable continental footprint.
• YMCA (World YMCA / YMCA Europe): Global community organization delivering health, fitness, and youth development programmes including physical activity. Overlaps with ISCA's grassroots sport and health-literacy mission across an even broader membership base.

Direct peers

• UK Active: Membership association for the UK's leisure and fitness industry, offering training, advocacy, and events to physical-activity professionals. Comparable membership-based GTM and professional-development orientation.
• European Health and Fitness Association (EuropeActive): Europe-wide umbrella association representing the fitness and physical activity sector. Direct peer on membership model, advocacy, and professional-education services for the recreation sector.
• International Physical Literacy Association (IPLA): Association dedicated specifically to advancing physical literacy globally. The most direct thematic peer to Physical Literacy for Life given shared focus on the physical literacy framework.
• Youth Sport Trust International: Sport-for-development charity operating in 70+ countries to improve young people's life chances through physical activity. Named as an ISCA customer/partner; closely aligned mission and international grassroots delivery model.
• TAFISA (The Association for International Sport for All): Global non-profit umbrella association promoting 'Sport for All' with a member network of national organizations across 70+ countries. Highly comparable mission and membership-based governance model to ISCA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/jacobsch
• LinkedInlinkedin.com/company/international-sport-and-culture-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physical Literacy for Life