Roberto Geissini

What Roberto Geissini does

Roberto Geissini is a German celebrity-driven direct-to-consumer fashion and lifestyle brand operating under Roberto Geissini Verwaltungs GmbH, headquartered in Köln, Germany. Founded by Robert Geiss, who is known from the long-running German reality TV show 'Die Geissens,' the brand sells fashion apparel for women, men, and children, alongside accessories, jewelry, beverages (Roberts Spiced Rum, Villa Geissini wines, Skull Liquid water), and lifestyle products (spices, books, umbrellas, suitcase bands, and the Eierkocher Rooobert egg cooker). The full family — Robert, Carmen, Davina, and Shania Geiss — participates as brand ambassadors and contributors to product design.

The company operates a Shopify-based e-commerce storefront at robertogeissini.de, processing payments through PayPal, Klarna, and major credit cards. It ships to 20+ European countries (excluding the United States), with free shipping over €200 and €6.50 standard delivery within Germany. A VIP Club loyalty program rewards purchases at 1€ per point. Technology infrastructure is built entirely on Shopify, with no proprietary software, no public API, and no documented AI capabilities. Product manufacturing is outsourced — for instance, the Eierkocher Rooobert is manufactured by Emerio B.V. in the Netherlands.

The business model is pure B2C one-time product sales with no disclosed wholesale or retail partnerships. The brand earns free top-of-funnel awareness through its association with the 'Die Geissens' TV show, which has run for many seasons in German-speaking markets. Pricing spans from €0.99 promotional water cans to €349 premium blazers, with rum at €39 per 500ml bottle. The company is privately held with 1–10 employees, no disclosed external funding, and no parent company.

Name

Roberto Geissini

Legal name

Roberto Geissini Verwaltungs GmbH

Website

https://robertogeissini.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Roberto Geissini is a German celebrity-driven DTC fashion and lifestyle brand founded by TV personality Robert Geiss. It sells apparel, accessories, beverages, and lifestyle products to European consumers through a Shopify e-commerce store, leveraging the 'Die Geissens' reality TV show for brand awareness.

Ownership category

akta.pro rank

Product category

Celebrity Fashion Apparel & Lifestyle Branding

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)

akta.pro secondary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

Keywords

• Celebrity fashion apparel
• Fashion e-commerce
• Lifestyle accessories
• Branded beverages
• Home lifestyle products

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: B2C direct sales of fashion apparel, accessories, beverages (rum, wine, water), and lifestyle products through owned e-commerce platform. Revenue generated from one-time product purchases across multiple categories including women's wear, men's wear, kids, accessories, drinks, and home & living products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Roberto Geissini designs, brands, and sells a portfolio of fashion apparel, accessories, jewelry, beverages, and lifestyle products under its own brand and sub-brands (Roberts Rum, Skull Liquid, Villa Geissini). All products are sold directly to consumers via its own Shopify-based online store at robertogeissini.de, with inventory shipped from Germany across 20+ European countries. The brand is intrinsically tied to the Geiss family and their reality TV show 'Die Geissens', with family members serving as brand ambassadors and designers.

Product overview

Roberto Geissini is a German fashion and lifestyle brand founded by TV personality Robert Geiss, known from the reality show 'Die Geissens.' The company operates a Shopify-based e-commerce platform selling a diversified product portfolio centered on fashion for men and women, but also encompassing beverages, home goods, and lifestyle products. The fashion line includes tops, T-shirts, blouses, knitwear, hoodies, blazers, jackets, pants, shorts, skirts, dresses, beachwear, sportswear, jewelry, and accessories. The beverage offerings include Roberts Spiced Rum, Skull Liquid branded water products, and Villa Geissini wines. Lifestyle products include the Eierkocher Rooobert egg cooker designed by Shania Geiss, suitcase bands, spices, books, umbrellas, and sleep masks. The brand also features TV-Looks from the 'Die Geissens' show and an outlet store for discounted items.

Differentiator

Problem solved

Functional benefit

Brands

• Villa Geissini: Wine brand offering wines including Giona Primitivo Puglia, Grace Pinot Grigio, Giulia Pinot Grigio Rose, and Grande Reserva DOP Douro
• Roberts Rum
• Skull Liquid

Products and services

• Roberts Spiced Rum 500ml A signature spiced rum with 37.8% alcohol content, featuring notes of cinnamon, star anise, and spice plums. Created by Robert Geiss as his personal signature rum and sold through the Roberto Geissini online store.
• Damenkollektion (Women's Fashion) Complete women's fashion line including tops, T-shirts, blouses, knitwear, hoodies, blazers, jackets, pants, shorts, skirts, dresses, beachwear, sportswear, joggingsets, and socks. Inspired by Carmen Geiss's style and targeted at female consumers seeking celebrity-inspired fashion.
• Herrenkollektion (Men's Fashion) Complete men's fashion line including T-shirts, polo shirts, shirts, knitwear, hoodies, jackets, jackets, pants, shorts, beachwear, underwear, and socks. Features signature skull prints, leather patches, and distressed effects.
• Schmuck Kollektion (Jewelry) Bracelets and necklaces for men and women featuring designs like Style, Robert, Strong, Power, Urban, Biker, Hero, Carmen, Monaco, Fresh Sun, Beach, Happy, Festival, and Pearl.
• Accessoires Accessories including bags and wallets, keychains (RG Schlüsselanhänger), and caps.
• Lifestyle Produkte Lifestyle items including suitcase bands with TSA locks, spices and seasonings (Gewürze), books, umbrellas, sleep masks, and pocket fans.
• TV-Looks Collection Clothing featured in the TV show 'Die Geissens', allowing fans to purchase looks seen on the program.
• Skull Liquid Wasser A line of branded water products including still, sparkling, vitamin, collagen, and caffeine variants. Currently available at a promotional price of 99 cents per can.
• Villa Geissini Wein A collection of wines including Giona Primitivo Puglia (red), Grace Pinot Grigio (white), Giulia Pinot Grigio Rosé, and Grande Reserva Douro. Sold in 6-bottle cases and 1.5L magnum bottles.
• Eierkocher Rooobert A limited edition egg cooker designed by Shania Geiss with voice guidance by Carmen Geiss. Features automatic cooking with doneness indicator and BPA-free food-safe plastics.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Emerio B.V.minorOEM/ Whitelabel/ Licensing PartnerEmerio B.V. is the manufacturer of the Eierkocher Rooobert product for Roberto Geissini. The egg cooker features design by Shania Geiss and voice announcements by Carmen Geiss. The product is marketed as a limited edition with glamorous styling.
• ShopifycoreTechnology or IntegrationRoberto Geissini's e-commerce platform is built on Shopify, powering their online store with payment processing, inventory management, checkout functionality, and order processing across 20+ European countries.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heidi Klum (Heidi Klum brand ventures): German supermodel with eponymous fashion and beauty lines (including Heidi Klum Intimates and recurring Lidl collections). Closest direct peer: celebrity-rooted German fashion/lifestyle brand leveraging TV exposure to sell apparel and lifestyle products to a mass audience.
• Bibi Heinicke / BibisBeautyPalace: Germany's largest YouTube creator, with a multi-category beauty and lifestyle shop. Directly comparable as a German personal-brand-driven D2C retail business monetizing a celebrity/fan audience across categories.

Broad incumbents

• S.Oliver: Major German mid-market fashion brand with broad women's, men's and kids assortments plus accessories. Comparable as a sizable German fashion house operating in the same women's/men's apparel categories Roberto Geissini targets, but without the celebrity/IP-driven model.
• Gerry Weber: Established German women's fashion group with multi-channel (own retail, wholesale, e-commerce) distribution across Europe. Comparable as a German apparel incumbent serving the same women's mid-market segments with multi-country reach.
• Tom Tailor: German family-rooted casual apparel brand with men's, women's and kids lines sold across Europe. Comparable in product mix (casual family fashion) and DACH-rooted identity, though not celebrity-driven.
• Hugo Boss: Premium German fashion and lifestyle house with global retail and e-commerce. Comparable as a German-rooted apparel/lifestyle brand with multi-category reach and a strong DACH identity, albeit at a far larger scale and luxury positioning.
• About You: Hamburg-based fashion e-commerce platform with celebrity and influencer collaborations (e.g., Emma Chamberlain, Heidi Klum). Comparable as a German D2C fashion ecosystem that increasingly mixes celebrity IP with multi-brand retail, providing both a channel and a competitive reference point.
• Marc O'Polo: Premium European casual fashion brand with strong DACH heritage and broad women's, men's, kids and accessories assortments. Comparable as a DACH-rooted premium lifestyle apparel house operating across multiple European markets.
• Escada: German luxury women's fashion house with European and global distribution. Comparable as a German-rooted premium fashion brand historically associated with glamour and lifestyle positioning similar to the Geiss brand imagery.
• Lascana: German multi-channel fashion brand (lingerie, beachwear, casual apparel) sold via own e-commerce, Otto group, and retail partners across Europe. Comparable as a German D2C apparel brand with broad women's product range and Otto-group distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GeissiniRoberto
• Facebookfacebook.com/robertogeissini
• LinkedInlinkedin.com/company/roberto-geissini

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberto Geissini