What Rodez Aveyron Football does

Rodez Aveyron Football (RAF) is a French professional football club founded in 1929 (originally as Stade Ruthénois, renamed in 1993 following bankruptcy and administrative relegation), headquartered at the Domaine de Vabre training complex in Onet-le-Château, Aveyron. The club fields men's teams in Ligue 2 BKT (France's second professional division, member since the 2018/2019 promotion) and women's teams in Division 3 Féminine, alongside a comprehensive youth academy spanning U6 through R1 across male and female categories. Its home stadium, Paul Lignon in Rodez, was recently expanded to ~5,000+ seats via the Tribune Haras Présidentielle (+1,600 seats).

The club's commercial operations span an online ticketing platform (Billetterie), a merchandise store (RAF Store at 17 Place de la Cité and the online Boutique), VIP hospitality tiers (Place Access at €59 and Place Privilège at €119 per match), and youth football camps (stages vacances) for U6–U15 in demi-pension and pension complète formats. Sponsorship revenue is sourced from local and regional businesses (e.g., Gilbert Ferrières, Clovis/Groupe Marty, Occitanie Region) via match parrains, kit deals with 11teamsports and Adidas, and B2B partnership programs anchored by the annual Grande Soirée Partenaires. Broadcasting revenue flows through the LFP/beIN Sports Ligue 2 BKT collective rights pool, complemented by donations collected via HelloAsso.

RAF operates a hybrid go-to-market combining direct-to-consumer (ticketing, merchandise, mobile app, social channels) and direct B2B sales (sponsorships, hospitality), with the '1 match – 1 asso' RSE program anchoring its community positioning. According to the RAF Impact study (Foot Uniset Accuracy), the club generated €10M in value added, supported 201 jobs, and contributed €3.7M in fiscal and social contributions (2022/2023); average attendance reached 4,352 (filling rate ~88-90%) and the national supporter base reached 280,000 (+19% YoY) in 2023/2024, with 4.28M unique TV viewers on beIN Sports — the highest average Ligue 2 BKT audience on the network.

Name

Rodez Aveyron Football

Legal name

Rodez Aveyron Football

Website

https://rodezaveyronfootball.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodez Aveyron Football is a French professional men's and women's football club competing in Ligue 2 BKT and Division 3 Féminine, serving the Aveyron department through matchday, merchandise, VIP hospitality, youth camps, and regional B2B sponsorship.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Advertising (7310)

akta.pro primary industry

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

akta.pro secondary industries

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Professional football club
• Matchday ticketing services
• Football merchandise retail
• Youth football training
• Corporate sports sponsorship

Headquarters

HQ city

Rodez

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Matchday & Ticketing: Revenue from ticket sales for Ligue 2 BKT home matches, season subscriptions, and special event match tickets sold through the club's online ticketing platform.
2. Merchandise & Retail: Sale of official club merchandise including replica kits (supplied by 11teamsports and Adidas), scarves, apparel, and accessories through the RAF Store (17 Place de la Cité, Rodez) and the online boutique.
3. Broadcasting & Media Rights: Revenue from Ligue 2 broadcasting rights distributed by the Ligue de Football Professionnel (LFP), including domestic TV rights and beIN Sports coverage.
4. Corporate Sponsorship & Partnerships: Sponsorship revenue from local and regional businesses (parrains de match, kit suppliers, stadium naming/partner companies), plus the club's corporate hospitality and B2B partnership program targeting enterprise advertisers and local SME sponsors.
5. Youth Football Camps (Stages): Revenue from organized holiday football camps (stages vacances) for youth categories U6 to U15, offered in demi-pension and pension complète formats at the Domaine de Vabre training complex.
6. VIP Hospitality: Revenue from two tiers of VIP matchday experiences: Access (59€) and Privilège (119€), offering category 1 seats, VIP lounge access, complimentary beverages, snacks, and branded merchandise.
7. Donations: The club collects donations through the HelloAsso platform and a dedicated donation form on its website, supporting charitable and RSE initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels13 records

Core offering

Rodez Aveyron Football is a professional football club that fields a men's team in Ligue 2 BKT and a women's team in Division 3 Féminine, and operates four commercial service lines: matchday ticketing and season subscriptions at Stade Paul Lignon, an official merchandise boutique (kits, apparel, accessories) supplied by 11teamsports and Adidas, vacation football training camps (Stages Vacances) for U6 to U15 at Domaine de Vabre and Village Vacances de Combelles, and VIP hospitality experiences (Access at €59 and Privilège at €119). The club supplements these consumer revenues with corporate sponsorship, kit partnerships, and an annual partner evening, and pursues RSE and community engagement through the "1 match – 1 asso" program.

Product overview

Rodez Aveyron Football is a professional football club competing in Ligue 2 BKT (men's) and Division 3 Féminine (women's). The club operates several interconnected service offerings: an online ticketing platform (Billetterie) for match admissions, a merchandise store (Boutique) for official apparel, vacation football training camps (Stages Vacances) for youth development, a mobile application for iOS and Android providing club content, and a donations platform. The club's home stadium is Paul Lignon in Rodez, with training facilities at Domaine de Vabre in Onet-le-Château.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetterie (Online Ticketing) Online ticket sales platform for Ligue 2 BKT home matches at Paul Lignon stadium. Season subscriptions (abonnements) also sold through this channel. Used by individual supporters and families attending matches.
• Boutique (Merchandise Store) Official merchandise store selling club jerseys, training apparel, scarves, and accessories, supplied by 11teamsports and Adidas. Operated online globally and at the RAF Store retail outlet in Rodez.
• Stages Vacances (Vacation Football Camps) Holiday football training camps for children U6 to U15, held at Domaine de Vabre (Onet-le-Château) and the full-board Village Vacances de Combelles (Le Monastère) for the perfectionnement program. Open to licensed and non-licensed children.
• VIP Hospitality (Place Access and Place Privilège) Premium matchday hospitality offering with two pricing tiers, providing VIP lounge access, Category 1 seating, and food and beverage service. Targeted at supporters, corporates, and partner guests seeking enhanced matchday experiences.
• RAF Mobile Application Official club app for iOS and Android providing match information, news, club content, and ticketing access for supporters.
• Donations Platform Supporter donation platform integrated with HelloAsso, enabling contributions that support the club's charitable and RSE initiatives.
• Season Subscriptions (Abonnements) Annual season ticket subscriptions (abonnements) granting access to all Ligue 2 BKT home matches at Stade Paul Lignon. Renewed yearly by individual supporters and families.

Quantifiable outcome

• 10 million euros in value added generated for the territory; 201 jobs supported; 3.7M€ in fiscal and social contributions (2022/2023)
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• StadiumGOcoreStrategic or Co-development Partner · 8 November 2023Partnership with StadiumGO, a carpooling platform designed specifically for supporters traveling to Paul Lignon on match days. Based on supporter surveys (Nielsen study, September 2022, and internal questionnaire August 2023), 83% of supporters use cars to attend matches. StadiumGO provides a verified, secure carpooling community to reduce parking pressure and carbon footprint, enhancing the overall fan experience.
• 11teamsportscoreGTM or Marketing Partner11teamsports is the club's official kit supplier partner, collaborating with Adidas to produce and supply Rodez Aveyron Football's matchday, training, and replica kits. The partnership extends to co-branded jersey launch campaigns, such as the 2026-2027 home jersey 'Porté Ensemble'.
• AdidascoreGTM or Marketing PartnerAdidas supplies the official match and training kits for Rodez Aveyron Football in partnership with 11teamsports, providing the technical and replica apparel range for the club's professional and academy teams.
• Gilbert FerrièresminorGTM or Marketing PartnerGilbert Ferrières is a family-owned home improvement business (paints, floorings, wallpapers) with showrooms in Aurillac, Onet-le-Château, Millau, Figeac, and Saint-Flour. Part of the Espace Revêtements group. Served as match sponsor (parrain) for the RAF vs QRM Ligue 2 match on 6 April 2024.
• Clovis (Groupe Marty)minorGTM or Marketing PartnerClovis (formerly Clovis Location, a brand of Groupe Marty) is a vehicle rental company specializing in utility vehicles and trucks across Occitanie. Served as match sponsor (parrain) for the RAF vs FC Annecy Ligue 2 match on 3 May 2024. Groupe Marty is a concessionnaire for Renault Trucks, Piaggio Utilitaires, Kleuster, and Nissan Utilitaires.
• Occitanie RegionminorGTM or Marketing PartnerOccitanie Region is identified as the club's 'sponsor web' (web sponsor), displayed on the club's website footer alongside the official logo, providing regional institutional support.
• IME des CardabellesminorOthersInstitut médico-éducatif (IME) located in the Aveyron department. Players from the RAF visited the IME residents for a shared afternoon of football activities and socializing, as part of the club's RSE (corporate social responsibility) program.
• Rodez AgglomérationcoreGTM or Marketing PartnerRodez Agglomération is the inter-municipal authority for the Greater Rodez area. Since 1 January 2025, the Agglobus public transport network is entirely free for all users, including travel to Paul Lignon stadium. The authority also partners on the Karos carpooling initiative and supports various sustainability and transport initiatives related to the club.
• Karos x Rodez Agglo Covoit'minorStrategic or Co-development PartnerKaros is a carpooling solution promoted in partnership with Rodez Agglomération to facilitate supporter travel to Paul Lignon. Building on the StadiumGO partnership model, Karos targets local commuter and supporter carpooling routes.
• Lycée Alexis MonteilminorStrategic or Co-development PartnerLycée Alexis Monteil in Rodez runs a feminine football sports section (section sportive football féminin) for female students born between 2007 and 2009. The program combines academic education with elite football training, with coaching provided by RAF educators including Patrice Garrigues, Franck Plenecassagne, Flavie Grocq, and Victor Gayrard.
• Village Vacances de CombellesminorOthersVillage Vacances de Combelles, located in Le Monastère, provides full-board accommodation for the club's summer holiday football camps (stages de perfectionnement). Children are hosted at the village and training takes place at the club's Domaine de Vabre complex.
• Ligue contre le Cancer – Comité AveyronminorOthersDuring the 2021 Breast Cancer Prevention Month (Octobre Rose), the club raised and donated 5,000€ to the Ligue contre le Cancer (Aveyron committee) through the sale of pink jerseys, awareness activities, and a charity auction of player shirts. The donation was presented by President Pierre-Olivier Murat during a D2 Féminine match against OGC Nice.
• Fonds de dotation des hôpitaux du Nord AveyronminorOthersHighlighted as part of the club's '1 match – 1 asso' RSE program, supporting the Nord Aveyron hospital foundation's fundraising efforts.
• Stade Paul Lignon Neighbor Associations (1 match – 1 asso program)coreOthersSince 2025, each home match at Paul Lignon highlights one local Aveyron association through the '1 match – 1 asso' initiative. Partners have included: Vivre Ensemble (visual disability inclusion), ALERTES (LGBT+ rights), ADPEP12 (social solidarity), Mission Locale de l'Aveyron (youth employment), CIDFF (women's rights), TLMC (cancer support), KAT6FRANCE (rare disease), Les Restos du Cœur, La Ligue des Droits de l'Homme, and many others.
• Direction nationale du contrôle de gestion (DNCG)minorOthersThe DNCG is the French football financial regulator that audited the club's 2023-2024 accounts and approved its 2024-2025 budget on 27 June 2024, confirming no restrictive measures against the club.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Paris FC: Paris-based professional football club competing in Ligue 2 with multi-stakeholder ownership (LVMH / Kingdom of Bahrain-linked shareholders). Comparable as a Ligue 2 commercial peer but with materially greater capital access — useful benchmark for sponsor-pricing ceiling.
• SC Bastia: French professional football club from Corsica that has oscillated between Ligue 2 and National in recent seasons. Highly comparable to RAF in stadium scale, regional catchment, and reliance on community / federation-derived revenue.
• FC Sochaux-Montbéliard: Historic Ligue 2 / Ligue 1 French club operating from a mid-sized provincial city with an academy-led model. Comparable to RAF on regional-catchment dependence, auto-industry-rooted historical sponsorship base, and recent promotion/relegation exposure.
• Amiens SC: Ligue 2 French club from a mid-sized northern city. Comparable in stadium scale (Stade de la Licorne ~12,000) and in academy + corporate-hospitality revenue mix; close peer for second-tier commercial dynamics.
• Nîmes Olympique: French Ligue 2 / National club from a mid-sized southern city. Comparable scale, recent top-flight history, and reliance on local supporter base and broadcast redistribution make it a close structural peer.
• Grenoble Foot 38: French professional club competing in Ligue 2 with a regional metropolitan catchment and a comparable historical promotion-relegation profile. Directly comparable to RAF in scale and revenue-stream mix.
• EA Guingamp: Small-town French professional club with a deep academy tradition (one of France's most productive youth pipelines). Directly comparable to RAF on footprint (~5,000–10,000-seat grounds), Ligue 2 / National 1 oscillation, and academy-driven model.

Emerging players

• US Concarneau: Lower-tier (National 2 / National) French club from a small Breton city. Comparable to RAF on market size, civic-anchor identity, and limited commercial ceiling — useful peer for benchmarking community-anchored small-market economics.
• LB Châteauroux: Mid-sized French club (National division) with similar small-territory economic profile to RAF. Comparable on stadium scale, municipal-catchment reliance, and youth-development emphasis — useful proxy for National-tier benchmark should RAF be relegated.

Broad incumbents

• AS Saint-Étienne: Historic Ligue 1 club currently competing in Ligue 2. Comparable as a fellow Ligue 2 BKT operator with strong manufacturing-territorial heritage and large youth-academy tradition. Larger brand and stadium create category-leadership adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OfficielRAF
• YouTubeyoutube.com/user/RodezAveyronFootball
• Facebookfacebook.com/RodezAveyronFootball
• LinkedInlinkedin.com/company/rodez-aveyron-football
• Instagraminstagram.com/rodezaveyronfootball
• TikToktiktok.com/@rodezaveyronfootball

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodez Aveyron Football