What Royal Kids does

Royal Kids is a French franchisor of indoor children's play parks, headquartered in Avignon/Montfavet (France) and operating approximately 35 franchise locations across metropolitan France. Founded in 2017, the company targets families with children aged 0-12 and operates each park as a roughly 1,000 m² climate-controlled indoor facility featuring age-segmented play zones (0-4 years and 4-12 years), including slides, ball pits, trampolines, climbing structures, and obstacle courses. The core product is built around standardized playground equipment and the Leon le Dragon brand mascot, with a differentiated offering of themed party rooms (Princes & Princesses, Pirates, Space, Super Heroes, Savane, Under the Ocean, Video Games, Carnival) and a year-round themed event calendar. The technology stack is limited to a WordPress-based website infrastructure, the Qweekle online booking platform (with Stripe and Adyen payment processing), and standard Google services (Analytics, Maps, YouTube) — there is no proprietary technology or AI capability.

Royal Kids generates revenue through multiple streams: park entry fees (€8.50-14 per child, varying by location and age), birthday party packages (€12-25 per child depending on formula and location, with optional animator and meal inclusions), on-site food and beverage sales, multi-entry Royal Pass cards (10 entries at discounted rates with 2-year to unlimited validity), seasonal Pass'été summer passes, group bookings for schools and corporate committees (CSE), and franchise fees from independent operators. Each franchise location is operated by a separate legal entity (e.g., F-KIDS for Velizy2, SAS JAC2APARC for Savigny, RECREA PLAINE for Roissy-en-Brie), and several parks are co-located within retail shopping centers such as E.Leclerc and Intermarché. Pricing is set independently by each franchisee within brand guidelines, which produces notable price dispersion across the network.

The company is privately held with Manuel Gordillo serving as legal representative, has a stated share capital of €11,400, and operates with 11-50 employees at the corporate/franchisor level. Growth is funded through franchisee capital rather than institutional investment — no funding rounds, M&A activity, or public listing information is disclosed. The go-to-market motion is franchise-led, with customer acquisition handled locally by individual operators via their own websites, Instagram accounts, local search, and word-of-mouth, while the corporate brand focuses on franchisee recruitment, brand standards, and shared marketing infrastructure.

Name

Royal Kids

Legal name

Royal Kids

Website

https://royalkids.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Kids is a French franchisor operating approximately 35 indoor children's play parks across France, serving families with children aged 0-12 through climate-controlled 1,000 m² venues with themed birthday party packages, food service, and franchisee-operated locations.

Ownership category

akta.pro rank

Product category

Indoor Children's Play Parks

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

akta.pro secondary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor play parks
• Children entertainment venues
• Birthday party packages
• Family leisure centers
• Franchise play parks

Headquarters

HQ city

Avignon

HQ country

France

HQ region

Europe

Offices36 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Park Entry Fees: Individual entry tickets for children and adults to access indoor play structures. Entry fees vary by location and age of child. Adults typically get free entry (up to 2 per paying child), with additional adults paying a small fee.
2. Birthday Party Packages: Birthday celebration packages offered at various price points (€12-25 per child depending on formula). Includes venue access, party organization, optional animator, food/drinks, and gift bags. Minimum child requirements apply (typically 6-10 children).
3. Food and Beverage Sales: On-site snack bars offering waffles, crêpes, drinks, and light meals. Revenue from food/beverage sales to visiting families.
4. Multi-Entry Passes (Royal Pass): Prepaid multi-entry cards offering 10 entries at discounted rates. Validity periods vary by location (2 years to unlimited).
5. Group Bookings and Corporate Events: Special pricing and services for school groups, childcare centers, companies/CSE, and private events. Includes group rates, dedicated animators, and event organization.
6. Franchise Fees: Revenue from franchise operators who pay to use the Royal Kids brand, concept, and operational framework.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Royal Kids operates a franchise network of approximately 35 indoor children's play parks across France, each spanning roughly 1,000 square meters. The parks feature age-differentiated play zones for children aged 0-12, including slides, ball pits, trampolines, and climbing structures under the Leon the Dragon brand theme. The company supplements core park entry with themed birthday party packages, multi-entry passes, on-site food and beverage service, and group booking services for schools and corporate clients.

Product overview

Royal Kids operates a franchise network of indoor children's play parks across France, with approximately 35 locations. The core product is the indoor play park offering (Parc de jeux Royal Kids) featuring age-segmented play structures for children 0-12 years. The company supplements the core experience with birthday party packages (Anniversaires Royal Kids) featuring themed rooms and animations, food service (Espace de restauration), and group/event services for schools and companies (Groupes et CE). Entry passes include individual tickets, multi-visit Royal Pass cards, and seasonal Passété offerings. The business operates through independent franchisees under the Royal Kids Franchise platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Parc de jeux Royal Kids (Indoor Play Park) Core indoor children's play park spanning approximately 1,000 square meters, featuring slides, ball pits, trampolines, climbing structures, tunnels, and obstacle courses. Reserved for children aged 0-12 years with supervised zones for toddlers (0-4 years) and older children (4-12 years). Climate-controlled year-round.
• Anniversaires Royal Kids (Birthday Party Packages) Birthday party packages offered at all franchise locations, including themed party rooms, animations, access to play structures, and catering options. Multiple formulas available (Royale, Happy Snack, Classic, Morning, Royal Meal, Laser Kids, VIP) at prices ranging from €12-25 per child depending on formula.
• Royal Pass (Multi-Entry Pass) Prepaid multi-entry pass offering 10 entries at discounted rates. Validity varies by location (2 years to unlimited). Provides cost savings compared to individual entry purchases.
• Passété (Summer Pass) Seasonal summer entry pass offering 5 entries valid during the July-August vacation period at promotional pricing (€49 at Sainte Luce).
• Espace de restauration (On-site Food Service) On-site food and beverage service available at most franchise locations, offering waffles, crêpes, light meals, and drinks for visiting families.
• Groupes et Comités d'Entreprise (Group Bookings & Corporate Events) Group booking services for schools, associations, companies, and employee committees (CSE/CE). Includes discounted bulk entry rates, venue privatizations, and special events such as Christmas celebrations.
• Royal Kids Franchise (Franchise Opportunity) Franchise business opportunity for entrepreneurs and investors to open and operate Royal Kids indoor play parks under the established brand, concept, and operational framework.
• Themed Party Rooms Specialized decorated rooms for birthday celebrations available at select locations, featuring themes such as Sous l'Océan (Under the Ocean), Princes & Princesses, Jeu Vidéo (Video Game), Savane (Savanna), Pirates, Dans l'espace (In Space), Super Héros (Super Heroes), and Fête Foraine (Fair).

Quantifiable outcome

• ~1,000 m² of play space per location
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• F-KIDS (Velizy2 operator)coreChannel Partner/ Reseller/ DistributorF-KIDS operates the Royal Kids Velizy2 location at 16-18 Avenue Morane Saulnier, 78140 Vélizy-Villacoublay. This franchisee runs the park independently under the Royal Kids brand, offering entry tickets, birthday parties, and group bookings. The franchisee uses the online booking platform Qweekle.
• SAS JAC2APARC (Savigny operator)coreChannel Partner/ Reseller/ DistributorSAS JAC2APARC operates the Royal Kids Savigny location at 308 route du Bois du Maine, ZI La Ponchonnière, 69210 Savigny. The franchisee manages all local operations including ticketing, birthday parties, and group bookings.
• RECREA PLAINE (Roissy-en-Brie operator)coreChannel Partner/ Reseller/ DistributorRECREA PLAINE operates Royal Kids Roissy-en-Brie at Centre Commercial Intermarché, 77680 Roissy-en-Brie. SAS with capital of €37,500, registered RCS MELUN 817 675 853 00011. Uses Stripe payment system for online bookings.
• Intermarché (Roissy-en-Brie)minorOthersRoyal Kids Roissy-en-Brie is located within the Intermarché shopping center, providing foot traffic from grocery shoppers and convenient family accessibility.
• E.Leclerc (Reims)minorOthersRoyal Kids Reims is located within the E.Leclerc shopping center, benefiting from shopping center foot traffic and family customer base.
• Qweekle (Online Booking Platform)coreTechnology or IntegrationQweekle provides the online booking and ticketing infrastructure for multiple Royal Kids franchise locations, enabling online ticket purchases and birthday party reservations through platforms like royal-kids-velizy2.qweekle.com and similar subdomains.
• QWEEKLE via ADYEN (Payment Processing)coreTechnology or IntegrationRoyal Kids Sainte-Luce uses QWEEKLE via ADYEN for payment processing, providing secure card payment acceptance (Carte Bleue, Visa, Eurocard/Mastercard) for online and on-site transactions.
• Stripe (Payment Processing)coreTechnology or IntegrationRoyal Kids Roissy-en-Brie uses Stripe secure payment infrastructure (certified PCI level 1) for online ticket and booking payments, accepting all major credit cards.
• Numerisave (Website Creator)minorImplementation/ SI/ Consulting PartnerNumerisave is credited as the creator of the Royal Kids website (www.royalkids.fr) and holds rights over certain website content and design elements.
• Longrine (Saint Maximin Website Creator)minorImplementation/ SI/ Consulting PartnerLongrine (www.longrine.fr, 10 avenue de la poulasse BP40024, 84004 Avignon cedex1) created the Royal Kids Saint Maximin website.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Koézio: Koézio operates adventure and team-building entertainment centers in France serving families and corporate groups — comparable corporate-event / CSE channel and indoor activity venue model to Royal Kids, though oriented toward older participants.
• Altitude Trampoline Park: Altitude operates French trampoline and active-play parks serving a slightly older children's/youth demographic with a similar pay-per-entry model; partial overlap with Royal Kids on the active indoor play category and family party use case.
• Illucity: Illucity runs virtual-reality entertainment centers in France with a similar ticketed family/group entertainment business model; intersects Royal Kids on indoor venue-based leisure and group bookings.
• Jump XL: Jump XL is a French trampoline-park franchise with multiple sites across France, competing for adjacent birthday-party and active-play demand and overlapping with Royal Kids on the indoor family entertainment venue category.

Direct peers

• Woupi: Woupi operates indoor playgrounds and family entertainment centers in France targeting the same 0–12 age group with similar play structures and birthday-party offerings, making it a near-direct competitor to Royal Kids locations.
• Speed Park: Speed Park is a French family entertainment center chain combining indoor activities with karting, bowling, and games; overlaps Royal Kids on the birthday-party / family-outing customer and indoor entertainment venue model across multiple French cities.
• King Park: King Park runs indoor children's play and amusement parks in France with comparable birthday-party packages, toddler zones, and on-site food service — directly competing for the same French family entertainment wallet as Royal Kids.
• Oli Park: Oli Park operates a French franchise network of indoor children's play parks with similar age-segmented zones, birthday party packages, and on-site food service — directly comparable concept and target customer (families with young children) to Royal Kids.

Broad incumbents

• LEGOLAND Discovery Centre: LEGOLAND Discovery Centre operates branded indoor family attractions featuring play structures, rides, and party rooms — directly comparable to Royal Kids on indoor play, birthday parties, and family ticketing, but with the backing of a global IP owner.
• KidZania: KidZania operates global edutainment centers for children, offering role-play and indoor activities under paid admission — overlaps Royal Kids on the indoor paid family-attraction concept, target age group, and group-booking channel, though at larger scale and footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/royalkids_fr
• Facebookfacebook.com/royalkidsfr
• LinkedInlinkedin.com/company/royalkids-sainte-luce-sur-loire

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Kids